A mouthful of century-old Erguotou goes into your stomach.

The wine smelled fragrant because the boss warmed them up with hot water.

Therefore, the strong refreshing feeling in the mouth disappears, leaving behind a mellow alcoholic power with a long aftertaste.

It's steaming hot in the hotel.

Su Qingyue picked up a chopstick and fried it with water. Instead of dipping it in sesame sauce, she used the boss's special garlic sauce.

Chen Feng introduced next to him: "Their garlic sauce is my favorite. I think it tastes better than sesame sauce."

"Um."

Su Qingyue put it in her mouth.

When you bite it gently, it feels extremely crisp and tender, paired with the garlic juice.

The alcohol smell was neutralized immediately.

He couldn't help but nod his head and said, "This is so comfortable to drink with."

"That's what water is like. You must eat it in a tavern, not a big hotel." Chen Feng said: "When I am usually tired, I like to eat here and drink a sip of wine. It is the most comfortable in winter." He said.

Holding a toast.

Su Qingyue said with a smile: "I wish you a good year."

The two took another sip.

Su Qingyue found that Chen Feng was obviously very haggard.

It's obvious that he didn't get enough rest, and his hair has grown longer, almost catching up with Huayang.

The voice also changed a bit, seeming to be a lot deeper.

He put his leather coat on another chair and asked Su Qingyue: "When will you go home?"

"Tickets for tomorrow."

"train?"

"Yes." Su Qingyue nodded.

"Then it's New Year's Eve." Chen Feng said, poured himself a sip, and said: "Actually, you should go back earlier. After all, Fengshen is on the right track. Family is the most important thing at any time." Listen.

There was melancholy and emotion in his voice.

Su Qingyue asked: "Is the old man and the old lady okay?"

"The old man is not in good health, so I accompanied him to see a doctor." Chen Feng said.

"What now?"

"Let's keep it, let's have a drink." He said, not wanting to dwell on this topic any further.

Su Qingyue didn't ask any more questions.

The two of them just drank one mouthful at a time.

The boss gave them another plate of cold radish skin and a plate of mustard soup.

Su Qingyue soon discovered that she couldn't express her thoughts about leaving her job to Chen Feng.

He admitted that he loved Hualu too much.

It's not time to actually say these two words, but it would be so difficult to just talk to the boss.

took another sip.

Still haven’t gotten to the point.

In the end, Chen Feng saw what was on his mind and asked directly: "In fact, it's not a kickback incident. It hurts your heart, right? I want to complain about my grievances."

"Sad?" Su Qingyue was startled and shook his head.

Chen Feng laughed: "I don't think you are that fragile." Then he asked: "What's the matter? Tell me."

Seeing the boss taking the initiative to ask, Su Qingyue simply stopped hiding it: "I recently felt that although Fengshen is doing better and better, and the entire market feedback is the same, my personal growth has slowed down, and I suddenly began to have strong self-doubt.

.”

"Tell me about it." Chen Feng became curious.

"After such a long period of research, I have learned more about the industry. I found that games are different from other low-tech industries. They rely on early-stage quality control and late-stage marketing? It is basically a binary process and system.

The gaming industry is completely different..."

Su Qingyue said? Look at Chen Feng listening carefully.

So he continued: "After the product is released, we will enter it through marketing and channels to users. But the work has just begun. What will happen in the next few years and decades of long-tail operations? We need to collect the needs, feedback, and services of a large number of users. These feedbacks

Involving R&D, operations, marketing, service and other departments? And it operates 24 hours a day.”

He shared his observations over the past year.

Chen Feng couldn't help but nodded and said, "Very carefully, please continue."

"So far, due to the short time and little experience in the online game industry, all processes and operations have been transplanted from the traditional industry or at least the software industry, but this does not actually meet the needs of integrated marketing of online games."

He said, Chen Feng listened.

When he heard Su Qingyue talk about the concept of integrated marketing? Chen Feng adjusted his sitting posture.

Question: “Do you want to get involved from the very basics of the product?”

Su Qing thought about it more and nodded seriously.

Chen Feng couldn't help but agree, saying: "This is also a problem for the entire industry. Product R&D and market are seriously separated, and the front-end and back-end are not closely connected."

"I talked about this with Lao Jiang." Su Qingyue said: "I won't talk about the early positioning of Fengshen. If it wants to maintain its position in the later stage, it should first give feedback to users."

"How did he say?"

Su Qingyue spread his hands.

"Haha? That's normal." Chen Feng laughed, obviously guessing it? Then he sighed: "People have inertia."

"But we shouldn't be blinded by inertia." Su Qingyue said.

Chen Feng listened to Su Qingyue's words with great interest.

Clink glasses with him: "Do you have any operational ideas and directions?"

"I think first of all, when product positioning and project establishment, we must make full preparations? From technology to themes to specific planning and gameplay. Not only must it be based on the market at that time, but also the factors of the product development cycle must be considered. Then at the right time

Open testing and player participation? Proper market preparation and operation.”

Su Qingyue finally said what he was thinking after all this time.

Especially when something happened to him during this period? It triggered more thoughts.

Look at Chen Feng listening carefully.

He continued: "In the early stage of product launch, large-scale market launch and dissemination are carried out. After users enter, R&D conducts long-tail opinion collection and rapid feedback. Guide them to participate in official activities and offline interactions to form a 'virtual world.' Once the emotional atmosphere

When the 'virtual world' emerges and operates on its own, the stickiness and long tail are very scary."

Chen Feng listened patiently, his eyes becoming more and more serious.

"More importantly, this kind of product can easily gain a reputation and form a familiar IP (brand). The closed-loop user group created will in turn lead to a decrease in marketing costs for the second and third generations of the company's other products, entering a virtuous cycle...

…”

Su Qingyue said.

Chen Feng did not bring the wine, but brought a glass of water and took a sip.

Looking at him, there was more and more appreciation in his eyes.

He then continued: "Boss, this is the direction I want to achieve or strive to achieve."

Just say something else.

Chen Feng asked: "But you are looking for me, not because you have thought clearly, but because you are confused about the current situation?"

"Boss Yingwu!" Unexpectedly, Chen Feng was so straightforward. Su Qingyue said immediately: "I am even more confused now than when I was involved in the kickback incident."

"you say."

"I understand that such an idea cannot be completed overnight. But if it is only in the marketing segment, it will be even more impossible to complete my own ideas." Su Qingyue said.

Chen Feng nodded: "You have revealed the confusion of all market personnel in this industry."

"thank you."

Su Qingyue didn't expect so much, and continued: "I once went to Hengqin to try to get in-depth contact with research and development, and I felt very comfortable. But I found that this kind of contact was still superficial and could not solve the actual problem or satisfy any of my ideas.

." He said, complaining: "It really feels like dancing in chains."

Su Qingyue stopped talking and thought about this period of time.

My mood was affected by the kickback incident.

Now he came back and asked: "Boss, my question is, as a marketer, how to contact R&D, and how to convince them? To convince them of their inexplicable sense of superiority."
To be continued...