"We will cooperate with authoritative media. Our theme is: Domestic Games, Return of the King."

Guan You is worthy of being an old Hualuo man.

Senior marketer.

As soon as he started speaking, Su Qingyue discovered that his plan was high-minded, comprehensive and thoughtful.

Although it's not amazing.

There are probably only a few people who can reach such a height in the entire Internet circle.

He began to realize that his predecessor, Shen Qing, might not have lost out to Hualu's conservatism.

It is more likely that he lost in terms of ability.

Guan'er's plan is neither surprising nor unique.

But it has no major flaws, and it can fully rely on the company's abundant resources and team quality to form strong execution capabilities.

And through the media relations that Hualu is good at, the intensity and accuracy of advertising are constantly corrected during the execution process.

Coupled with the peripheral assistance of partners, the probability of success must be high.

As expected of someone who came from a big company, a veteran executive.

Group combat: regular army style of play.

Su Qingyue began to look at him with admiration, but at the same time, he became more confident in his plan.

Guan Er talked about the current situation of online games on the market.

Korean and Japanese games are the mainstream, accounting for more than 90% of the market share.

When the media and players talk about kimchi, there is definitely an element of joking, but more of it is dissatisfaction and expectation.

Listening to what he said, people in the audience nodded frequently.

Tian Lei and Chen Feng sat upright and listened carefully.

Guan also extends from the theme to specific implementation.

"First of all, we will look for Mr. Zeng Jingjie, a domestic first-line martial arts youngster, to be our spokesperson; secondly, we will invite the media to visit the filming site, and we will also tailor a theme song for Mr. Zeng Jingjie; at the same time, it will be released on major music charts …”

"In addition, in terms of channels, I advocate the production of four different types of posters to respond to the aesthetics of people in different places."

As for the media…

Su Qingyue was surprised to find that Guan Er did not mention any media classification.

He just expresses different media and has different user groups.

Although print media has been impacted by online media in the past two years, it is still the mainstream media form.

The benefits are naturally obvious.

He said: "We have long-term cooperation with peaceful media and have better control over the layout and direction of publicity. The same advertising placement will provide different levels of support. At the same time, my portrait of print media users is: loyal and strong spending power , sufficient willingness to purchase.”

Then, he came up with an almost perfect solution for plain media.

"We can include a single-page novice card in the print media issuance process. In this way, we can solve problems such as data statistics and effect analysis through the novice card opening rate and the payment rate after card opening."

I have to say that Guan'er's plan is indeed a rare marketing case.

Even Su Qingyue admitted that this plan has very precise arrangements from the formulation of the theme to the planning of the core market events, as well as the specific execution plans surrounding the core events and the advertising strategy.

And he doesn't shy away from any media type.

The whole plan seems to be impeccable.

Finally, Guan Er concluded: "We will use the above methods to set off a storm of domestic games and establish our position."

"Our status is divided into industry status, cultural status, and ultimately forms consumer awareness status."

time flies.

Before eleven o'clock, Guan Er finished explaining the plan.

The venue was very quiet.

Su Qingyue's confidence returned.

Although he admitted that Guan Er's plan was a regular army's approach.

But regular armies also come from different eras.

Guan Er's regularity was the most elite Teutonic knight in the cold weapon era.

And his plan is modern.

Integrated sea, land, air and space operations.

Fortunately, the plan had just been changed. Su Qingyue was already eager to give it a try, and his blood was rising, waiting for him to start speaking.

It was now everyone's turn to give their opinions.

Tian Lei said nothing, letting Yue Lindao next to him ask questions.

Su Qingyue noticed that Tian Lei had smoked half a pack of cigarettes from the beginning of the meeting to now.

Yue Lindao is also welcome.

Asked directly: "Do these end users of the print media have a high overlap rate?"

"...Actually, I don't think it's high."

Yue Lindao asked suddenly, and Guan Er hesitated.

How professional, Su Qing thought more and more.

Because if the coincidence rate is very high, it means the so-called one million users.

In fact, it may only be 300,000.

But Su Qingyue believes that this possibility is very small. Non-professionals and in-depth enthusiasts will rarely buy two newspapers or magazines. One million users will not make much difference.

He didn't care at this time, Guan You was his competitor.

He actually came to his rescue and said: "That's right, this kind of repetition rate is relatively low, and there are fewer head media. Because the audience of game media is mainly young students, and they don't have too much money, so they buy it at the same time

The possibility of just a few copies is relatively small.”

Unexpectedly, Su Qingyue came to his rescue.

Guan Er was a little surprised.

The problem of Yue Lin Island was finally solved.

The executives looked at each other, thinking that Su Qingyue was really strange.

On the other hand, Chen Feng was a little proud, feeling that the person he chose had no professional ethics.

"Do you have any further details on your theme?" Chen Feng asked.

"We can refine it," Guan Er said. In fact, the real meaning is that there is none.

"In this plan, apart from print media, there seem to be very few other media, especially online media." Chen Feng asked again.

"Yes, I think they are not mainstream yet and lack authority. So in my plan, they only cooperate with the print media and do not list them specifically."

Guan Er's answer was quite satisfactory.

Su Qingyue recognized his ability, but he did not think this plan was the optimal solution.

Because he is too one-sided.

It's okay if it's placed in the blue ocean.

But now Hualu is faced with multiple competing games in the past and more games to be released in the future.

The competitive pressure can be imagined. If we still use such a plan, we will not suffer a huge loss.

But don’t count on Dacheng.

Just as he was thinking about it, the executive opposite Chen Feng interjected: "I think Guan Er's plan is very good, and when implemented, it can be said to be smooth sailing for us at Hualu. At least to a large extent, it has reduced the

The risk of public testing lays a good foundation for charging."

The person speaking looks a bit like a Hong Kong actor.

The whole person is very upright.

There is a look of vicissitudes on his face, and his eyes are not big, but very focused.

As soon as he said this, many people echoed him.

"It's amazing how upright you are."

People began to move from talking about the topic to implementing specific details.

It seems that the plan has been approved.

The people from the interactive entertainment marketing department were left standing aside, silent and expressionless.

Tian Lei and Yue Lindao chatted in a low voice.

Instructing Chen Feng to proceed.

"Guan Er is very good. He deserves to be our marketing general of Hualu." Chen Feng used a compliment to suppress the discussion in time. He turned his attention to Su Qingyue and said: "Now let's listen to the plan of the Interactive Entertainment Marketing Department. Qingyue

, you start."

"Okay." Su Qingyue nodded.

He opens his own plan.

Look at the four words "The First Year of Martial Arts" projected on the screen.

He calmed down his nervousness a little and said: "The theme of my plan is the first year of martial arts. All publicity and promotion will be based on this. According to the characteristics of different media, we will do promotion with different emphasis. Next, I will first put the theme
Chapter completed!