Question: If you were the head of Nokia, how would you face such strong competition as Yike Mobile?

One answer: Resign immediately and ask Mr. Fang to take charge of the overall situation.

Repeatedly answered: The current measures are very good, sue Yike to death and ban the sale of Mars.

On August 18, Fang Zhuo, who took the ice core team and leadership reports for several days after the launch of Yike mobile phone, went to the Olympics again to watch the competition events. This time he happened to witness the birth of a Chinese gold medal, which was won by He Kexin.

The women's uneven bars event in competitive gymnastics won gold.

After He Kexin confirmed the highest score, he was interviewed by CCTV media at the scene and was asked what he wanted to say to the TV and the audience at this moment.

The little girl blurted out: "I want to buy an Yike mobile phone, but I tried to grab it twice but couldn't get it.":

Today, Fang Zhuo, who was happily watching the game in the audience and chatting with Xiong Xiaoge, almost choked on his own saliva.

Faced with Xiong Xiaoge's strange look, he quickly explained: "It wasn't arranged by me, it wasn't an advertisement, it should have been her own initiative."

The CCTV media had long noticed the audience at the scene, and they took He Kexin to find the client, Mr. Fang, and asked if they could satisfy the wish of today's newest Olympic champion.

As the richest man in the Mainland, Fang Zhuo could not be stingy. He promised in public: "No problem, not only He Kexin, but also our women's gymnastics team, one for each person, will be sent over later."

However, the secretary next to him

Liu Zonghong reminded in a low voice: "Mr. Fang, Mr. Fang, it will take two days, and it is out of stock today.

Fang Zhuo was startled: "Out of stock?"

Although He Kexin is the champion, she is still a 16-year-old girl. She said straightforwardly: "I bought it twice on the e-commerce website but failed to buy it. The coach also said that it is difficult to buy offline."

"Then we will send it to you tomorrow." Fang Zhuo said, "Thank you to the Olympic champion for showing love to our mobile phone.

He Kexin blinked and looked at the secretary Liu Zonghong who had just spoken.

Fang Zhuo didn't know whether to laugh or cry, and also glanced at the secretary. He indeed knew the situation better than himself in the past two days.

Liu Zonghong bit the bullet and said, "It may take another two days."

Fang Zhuo immediately corrected his words and said to He Kexin: "In two days, I will definitely send the latest Mars mobile phone to the gymnastics team."

However, after two changes in her statement, He Kexin obviously didn't believe it anymore. She looked at Liu Zonghong, then at Fang Zhuo, and asked, "Is it true?"

Fang Zhuo's expression is difficult to express simply.

However, the whole impromptu interview obviously achieved unexpected results. The innocence of the 16-year-old Olympic champion successfully struck a chord with the sophistication and calmness of the mainland's richest man.

…

On Weibo, many users who can't buy mobile phones in Tesco and offline initiated real-time topics - #Really#Really? Mr. Fang?

Some people also copied Mr. Fang’s comments about Nokia at the press conference in June this year.

Yike is facing the most dangerous moment since 2001!

Fang Zhuo: Can’t buy a mobile phone? Call!

Fang Zhuo is unclear about the sales of mobile phones, which means that the head of Yike has been unable to discern the right direction from the company's bureaucracy and is losing control of the giant ship of Yike! So... this also gave birth to a

question.

From the rush to Xiamen on the evening of August 10th to the out-of-stock interview on August 18th, how many mobile phones did Yike sell online and offline in these 8 days?

On August 19, Liu Qiangdong, who couldn't wait to tighten screws at the Foxconn factory, flew back to Shanghai. He gave a rather clear answer when being called by reporters.

"We have carried out mobile phone sales in eight cities. In fact, not all of them are out of stock. We are currently replenishing them urgently."

"This batch of online and offline products is about 900,000 units."

The three-month target was 1.5 million units, with an initial distribution of 900,000 units. This was considered more than enough, but unexpectedly, the market response was even more optimistic than expected.

The main misjudgment is that a considerable part of the supply has flowed out of the pilot cities. Some people would rather use 2G services first than buy Yike mobile phones. For them, Nokia's n95 is also 2G. Such a trendy Mars is only 2500, which is completely acceptable.

It won't be too bad to wait.

When Wu Yunjun, vice president of China Unicom, actually called Mr. Fang to carry out a high-level urging for replenishment, the latest overseas sales volume of Yike mobile phone Mars2 was updated as usual on the official website.

On August 20, Mars sales exceeded 2 million, excluding China sales.

On August 21, just two days after Liu Qiangdong accepted the phone call, Yike's informal channels confirmed that the domestic sales of this batch had exceeded 1 million.

For a time, both at home and abroad were blooming, and friends and businessmen were in a cold mood.

-

to view

.
Chapter completed!