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Chapter 853 Mars’ million sales (5k)(1/2)

 New York is already a bustling night with lights and lights.

"Schmidt really said that?"

When the recording of Yu Hong's response to the mobile phone brand LG ended and she heard Mr. Fang describe her exchange with the CEO of Google, she couldn't help but wonder. Schmidt had met several times, and even if he was brought to the door by Mr. Fang that time, it was still pretty good. Such grace.

Fang Zhuo nodded.

Yu Hong thought of a possibility: "Did Schmidt mean Do it? When you listened to English, your mind automatically translated it into your native language and added some personal characteristics, turning it into killing LG?"

Translation should be honest and elegant, but sometimes personal emotions and self-understanding are also included. Will it be different because someone is too vicious?

Fang Zhuo sighed, feeling a little sad: "Xiao Yu, don't think too badly of me and think too well of others. How can I not know who Schmidt is? I can smell it even from three miles away. To the bad water in his belly."

He once again gave strong proof: "He is not talking about Do it, he is talking about Fuck LG. Do you think there is something wrong with my description?"

Fuck LG!

Yu Hong understood that Mr. Fang’s English proficiency was indeed good, and he was worthy of being a man who accurately used Selfie.

She explained: "No, Mr. Fang, I just didn't expect Schmidt to have such decisive business leadership charisma like you."

What is charisma in business leadership?

Unite partners and attack opponents!

"After all, he is the CEO of Google. It is not easy to pull Sergey and Larry along. I am quite wary of Schmidt, especially since I learned last time that he has a close relationship with the U.S. defense." Fang Zhuo believes that he must be serious. To clarify his attitude, because Xiao Yu is responsible for the US market, the two of them have to be on the same front.

Yu Hong nodded silently when she saw Mr. Fang's sharp eyes that rarely showed towards her.

Fang Zhuo's eyes softened and he continued: "LG thought it was in the Android camp with Verizon this time, but I didn't expect that it might choose Symbian. I don't think Symbian will work, but Schmidt attaches great importance to it. Our patents on touch screens, especially multi-touch, are killer patents."

He repeated the positioning.

Killer Patent.

"But our patents are certified and effective in the United States through the Paris Convention. I am not worried about the European Patent and Trademark Office. I am more worried about whether there will be any unexpected situations with the Patent and Trademark Office here in the United States." Fang Zhuo frowned and said, "I pay attention. From time to time, patents here have been overturned, and the patent review process is extremely long."

Yu Hong knew where Mr. Fang's worries came from.

Yike applied for a patent domestically, and then passed the Paris Convention for global patent certification. For example, multi-touch is targeted at capacitive screens and was successfully approved in the United States.

However, FingerWorks, a company acquired by Apple in 2005, also has a similar patent, but it is more general and does not describe capacitive screens as specifically as Yike.

This is a potential source of disputes, given the additional influence of directors like deputy bosses at Apple.

"Moreover, once a patent war starts, it will be fine for LG, but it will be a loud reminder to giants like Nokia." Fang Zhuo said with a smile, "Nokia's accumulation is too strong, and it will be difficult to fight a patent war.

"

Yu Hong nodded, indeed, it was the dominant player in the industry, and patent wars were difficult to fight.

Now we need to create a star product first, and use its effects and the chips in our hands to do things behind the scenes, including the patent cross-licensing Pro Alliance jointly established with Google, all of which are preparing for deeper competition.

These behind the scenes are complicated, but Yu Hong has confidence in the company and Fang.

Yike Mars started by selling 1 million units.



On the second day after the launch of the Yike mobile phone, queues at stores of major operators in the United States and Europe continued.

Many users who previously chose express delivery have been affected by the popularity of the Internet and have canceled the door-to-door mode and actively go to stores, hoping to get their mobile phones as soon as possible.

According to T-Mobile's estimates, this batch of pre-sale models can be digested within 4 days.

Many media were surprised by the launch of Yike Mars and reported on the queuing phenomenon. More influential online bloggers gave evaluations of Yike Mars after careful exploration and comparison.

Among them, TechCrunch, a technology blog that had previously analyzed Yike’s press conference, had the greatest impact.

TechCrunch founder Michael Arrington personally recorded a video to share his experience of using Yike Mars.

"After waiting for more than 5 months, I finally got the 3G touch screen smartphone Mars sold by Yike."

"This mobile phone, which is advertised as having unique features in the world, shined with a different brilliance from the first second I opened the phone box!"

"I have to say that as a pre-order user, I inevitably have many of the same worries as everyone else before I get the phone. A phone made of glass must be easily broken, right?"

"When I got it, all these worries were immediately forgotten because... it's really beautiful!"

"Mars canceled the physical buttons and even refused to retain the Home button like the iPhone, giving us a complete 3.7-inch screen. The one I am holding in my left hand is Nokia's N95, and its 2.4-inch screen is put together for comparison..."

"The body of the N95 is made of engineering plastic and the back is made of soft rubber."

“Based on the feel alone, the feeling of holding two mobile phones together does not seem to be products of the same era!”

"I can somewhat understand why Yike Company insists on using such glass material."

"Forgive me for praising the material and feel of Mars so much. The last thing I admired was the metal texture of iPhone, but I soon became troubled by the signal problem of the latter. After a day of use, Mars has not encountered any problems in this regard for the time being.

Troubled.”

"The texture brought by the glass body, I really recommend other mobile phone manufacturers to quickly follow suit."

"I still want to continue to praise the quality of Mars, but I have to talk about its front camera."

"But, what should I say?"

“The collapse of Facebook’s servers in Europe not only proves Facebook’s stinginess with its budget in Europe, but also proves people’s pursuit of themselves!”

“Mr. Fang’s word Selfy is very good. It can be traced back to the 17th century Scottish ancient word ‘self-centered’. Hey, isn’t taking a selfie meant to be self-centered?”

“I can almost conclude that front-facing camera selfies will profoundly change the habits of mobile phone users and the designs of mobile phone manufacturers!”

"After only one day of use, I have to come to this conclusion and I must be true to my inner judgment."

"Because it's so convenient!"

"Oh, yes, YouTube, Facebook, and Twitter are also convenient. These three mobile software have built a video, social, and media framework. I suspect that I will spend more time on my mobile phone in the future."

Arrington demonstrated his use of the three software one by one with great interest, and also showed the excited speeches of users on the three platforms.

He said with great appreciation: "Yike only claims that its front camera is unique. I would say that its Internet application framework is also unique in the world and is very convenient for our users."

"Looking at the root cause, the system installed on this phone has such an effect."

"It has a software called the Android Store. I tried to download the recommended applications. I lamented the convenience again, and the application of Symbian's signature mechanism is already very backward!"

"I think the idea of ​​this mobile phone made by Yike is not only to compete with mobile phones on the market, but also to think about how to tap and meet the needs of users."

"I highly recommend the first mobile phone launched by Yike Company, and I am eagerly looking forward to its next model."

"And after recommending it, I want to talk about its shortcomings."

"As a technology blogger, I own almost all mobile phone products on the market. I have used an iPhone for five months in the past. It has a similar positioning to Mars. It is said that many parts come from the same supplier."

"I want to say something objectively. As a touch-screen mobile phone, the user's experience of using the touch screen takes up a huge amount of time. The iPhone is superior to Mars in this aspect."

"But when I want to take a selfie, when I don't have wifi but want to watch videos, in the future, when I want to use Amazon to shop without getting up from the sofa, should I use Mars or iPhone?"

Arrington shrugged: "I can only choose Mars."

He leaned his upper body forward and tapped the camera lens with his hand.

"Dong dong dong, Steve Jobs, we want 3G!"

"Dong dong dong, Steve Jobs, we need to move forward!"

"Dong dong dong, Jobs, Jobs, did you hear it? You have fallen..."

Snapped.

The notebook is covered.

Jobs obviously heard it.

Not only did he hear it, he was deeply impressed.

People were already sitting down in Apple's conference room, and they happened to hear Arrington's affectionate shout-out to Jobs, and couldn't help but feel a little embarrassed.

Today's meeting is to discuss competitors that have been on sale for two days.

Since that press conference, Apple has conducted a lot of research and analysis on Yiko products.

As a result, to really see the Internet popularity and reality of the launch, we had to have another meeting hosted by Jobs himself.

The content of the meeting is not complicated. It will discuss whether to make improvements to the iPhone released next year.

According to the original plan, the next generation iPhone will be released around June next year. It will mainly add 3G functions and change the metal back shell to improve signal problems. It will also be launched on the Apple Store to increase the use of applications.

Now, the question before everyone is whether to study based on Mars.

First, whether to add a front-facing camera means changes to the internal design.

Second, whether to change the screen size, Yike used the extra 0.2 inches of 3.7 inches to do a lot of publicity work.

Third, whether to use a glass body instead of next year’s plastic design.

Fourth, based on this year’s situation, whether to add pre-sales next year, optimize online marketing, and how to conquer the European market.

So far, 2.3 million iPhone units have been sold in the US market and only 250,000 units have been sold in the European market. The latter is a big problem.

In particular, Mars seems to be gaining momentum in Europe with Deutsche Telekom's channels, which is a very unfavorable signal. Apple's stock price has fallen in the past two days due to the popularity of its rivals.

Jobs talks about iPhone sales.
To be continued...
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