The competition between Yike and Penguin has become particularly fierce since the end of the Spring Festival in the traditional sense.

Products, media, and stock markets are still working from multiple angles.

It is not that there is no competition between this Yike department and other companies. Tesco and Taobao at the same level, as well as the investment Sogou engine with a weak sense of presence, are all competitions, but to a certain extent, Penguin is the most fierce, and it can alert the competent authorities.

, which can stir up public opinion on the Internet.

The news in early March was just another manifestation of the competition between the two companies.

As Penguin’s stock price continues to decline, an anonymous person has received many likes from the perspective of Zhihu.

"Different businesses of Yike are handled by different companies, and the competition styles are naturally different. Yike is nominally an independent company, and actual technical support and development strategies are obviously directly led by Yike. At the very least, it can now be regarded as Yike

A department with great authority.”

"If you think about it, Yike Company was personally controlled by Mr. Fang. Its competitive style is naturally consistent with Mr. Fang's personal style, so the friction with Penguin is particularly fierce."

It seems very reasonable to say this. Even Su Wei, who is diving and browsing Zhihu, couldn't help but give it a like. It's quite interesting.

Penguin finally had a two-day weekend buffer after resuming trading for four consecutive days.

What should I do if the stock price drops?

In fact, Penguin has abundant funds, and it will not be affected at either the investment level or the operating level. What is really affected, apart from market confidence, may be the confidence of its employees.

Communications is Penguin's stronghold. Although most of Penguin's competitions have won in the past, there are also a few that have lost, such as Paipai.com and Penguin Weibo. These are very important projects that have not been launched in the past two years.

However, if you lose in this category, you will lose. With the communication in hand, the traffic base will not be damaged at all, and you can always move on to the next profitable business.

However, when Yi Ke brought the flames of war to the mainland, it was a situation that Penguins had never seen before...

Putting aside the depreciation of stock options in their hands, the most intuitive feeling for many people is the pressure on project progress and planning.

Xi Shilin is the team leader of the Penguin Mobile Communication Project "CC". The project he is responsible for is slightly later than the micro-innovation "Letter", but it is only less than two weeks later.

After returning from the Chinese New Year this year, Xi Shilin was informed that "CC" would be merged into the SNG social network business group as the group's structure was adjusted, and he would further seek to incubate projects with the help of the business group's resources.

He has mixed feelings about this result. On the one hand, it is indeed possible to obtain resources, but on the other hand, he feels that there is a huge sunk cost in obtaining "letters" with a large amount of traffic. Mobile communication projects including "CC" may be continued.

Postponed.

However, Xi Shilin never expected that on just the fourth day after being merged into the SNG social network business group, the entire "CC" project would be notified to be axed!

At the same time, two other groups with similar backgrounds also disbanded.

If it was going to be cut down before, why did it need to be merged into SNG? If it was going to be cut down before, why were you still looking for docking resources the day before?

In fact, the last order Xi Shilin received was to expand the number of R&D members.

This change of attitude made him immediately rush into the office of Vice President Liu Chengmin to find an explanation for his team.

"Xi Shilin, this is not just what I mean." Liu Chengmin said very frankly, this was not the first time he had experienced this situation today, "In this situation, Mr. Liu and the others all believe that the most important thing is to strengthen the 'Letter', and now it is not us

When you can calmly adjust, you are Penguin employees first, and CC team members second."

After a few arguments, Xi Shilin could only accept the result with regret.

He could understand the idea of ​​making way for "letters", but could such a hasty approach really produce good results?

On Saturday night, Xi Shilin did not work overtime and invited several colleagues to drink together. The atmosphere was very dull.

At some point, my high spirits turned into depression.

"If you can't take it easy, how can you change it overnight?" Xi Shilin drank two bottles of wine and suddenly said what he hadn't said in the office.

"Forget it, let's see the result. If the letter is accepted, then everything is right." The other person who was drinking was even worse. CC was merged into the letter after all, and he was waiting for further arrangements after the disbandment.

Xi Shilin said coldly: "What if the letter doesn't come through?"

"Then what can we do? Is it possible to invest in Yike? If the letter fails, there is still QQ. If the sky falls, there will be a tall man to support it. How can you still hold more stocks than the old man? They are more anxious than you!

Come on, have a drink."

Xi Shilin drank a glass of wine in silence, feeling that something was not right inside and out.

After drinking like this until the end, Xi Shilin only had the last emotion left at the thought of joining the "Letter" team.

"What bothers me the most is that the letter has been read. I originally wanted to use CC to flip it over, but now I can only hold my nose and patch it up."

…

Penguin was not idle at all during the two days when the Hong Kong stock market was closed. Many departments were working overtime and having meetings. The conference room of the general office was open from morning to night. Not only were they studying how to move All In, but they were also cutting down as if they were facing a formidable enemy.

Some less relevant branches and vines were removed.

This year is likely to be the year that determines success or failure in the field of mobile communications. The top management has unified their understanding. The Yixin attack launched by Yike is the biggest challenge Penguin has faced since its establishment!

On Sunday afternoon, President Liu Chiping held another press conference. First, he once again explained the goals of the company's structure, and second, he announced Penguin's 2009 financial report.

Penguin's annual revenue was 600 million yuan, an increase of 7% over the same period last year, and net profit was 5.6 billion yuan, an increase of 7% year-on-year. The diluted earnings per share was 63 yuan, and the dividend plan was HK$4 for every 10 shares.

In the first half of the year, when the global economy was generally affected by the financial crisis, Penguin delivered a beautiful performance answer sheet.

After this press conference, the media and the industry generally believed that Penguin's stock price might be temporarily stable.

Similarly, on Sunday night, Fang Zhuo also gave a similar judgment.

"Penguin's stock price is about the same. It's still a communications giant, and the traffic import of incoming letters is also good. However, the import of such traffic is not yet fully developed."

Fang Zhuo didn't work overtime on Sunday and gave himself a holiday. Lei Jun from Mi Tuan happened to call, so he saved a dinner and inevitably discussed Yi Xin's results this time and Penguin's response.

"I'm afraid Penguin won't be able to use its full power. If it increases its efforts and forcefully diverts traffic, it is likely to push users to Yixin. This time, they can really choose between two, and users also have a rebellious mentality." Lei

You said this.

Fang Zhuo nodded slightly. Indeed, Penguin already had concerns.

He has re-examined Penguin's structural adjustments in the past two days. It seems that SOSO map and SOSO search have slowed down. Originally, Penguin had converted its search business into an independent search engine in the fourth quarter of last year, but it was changed again last month.

Come back.

This may be due to consideration of the impact of declining search advertising revenue on revenue, and further concerns about the pressure caused by multiple factors.

"Well, Penguin needs to increase its horsepower, but it is difficult to increase its horsepower. This is the reason why I sold Penguin stocks." Wang Fengyi picked up the wine glass and said coolly.

Lei Jun only glanced at Wang Fengyi out of the corner of his eye. There was no need to say this.

"Brother Wang has real insights." Fang Zhuo praised, and then said, "Mobile Internet is disruptive, and the money from this sale can make it more disruptive."

Wang Fengyi said: "Then continue to be in Yi Xin."

"When we run out of money from China Unicom." Fang Zhuo did not refuse bluntly.

Lei Jun took the initiative and said at this time: "Mr. Fang, Mr. Wang, we plan to open another financing round in the second or third quarter."

Fang Zhuo and Wang Fengyi looked at each other, both surprised.

"Mr. Lei has invested a lot of money from the last round of financing recently?" Wang Fengyi asked directly.

"Online and offline promotion fees are getting higher and higher, competition among peers is getting stronger and stronger, and Mi Tuan is also giving users cashback recently. This part is indeed a waste of money beyond my expectation." Lei Jun said of this trip.

The main purpose is stated.

Hundreds of group buying projects are fighting each other. Inviting users to cash back is like a toxin-filled stimulant. If others use it, it is difficult for Mi Tuan not to keep up. But once a leading website like Mi Tuan follows suit, other companies will become even crazier.

Already.

This is a vicious cycle.

However, Lei Jun doesn't think he will be disappointed this time. Mr. Fang had previously advocated that Mi Tuan should keep up with the pace of burning money and burn all small and medium-sized projects first...

However, after he finished speaking, he suddenly realized that he didn't get a response.

It is normal for Yi Xin's executives Zhang Xiaolong and Li Lan to not speak when they came to dinner this time. Wang Fengyi...Wang Fengyi saw that Mr. Fang was silent and it was normal for him not to speak. But why did Mr. Fang become silent all of a sudden?

Lei Jun's heartbeat suddenly jumped a beat faster.

There won't be any changes to Mr. Fang, right?

"Oh, where were you talking about just now?" Fang Zhuo came back to his senses, "Suddenly I thought of something about Yike's mobile phone."

"Mr. Lei said that giving users cash back is too expensive." Wang Fengyi saw some clues about Mr. Lei's change in mood and said with a smile.

Fang Zhuo nodded: "Yes, it will definitely cost money. This is to directly exchange money for users, and it is not a unique stage like Yi Xin chose at the Spring Festival Gala. Well, it is good to have funds prepared."

He thought for a few seconds and said: "Brother Wang has money on hand and can pursue investments. Yike also has abundant funds. Oh yes, I met a partner from a venture capital institution when I was in Beijing during the Chinese New Year. I asked Xiao Liu to ask.

Does he have any intention? I think he is a good person."

Wang Fengyi coughed and sat up straight: "From the capital? What's your name?"

Fang Zhuo thought for a while, but didn't think of the name, so he turned his head and looked at his secretary Liu Zonghong.

"It's Mr. Yan Chaobin from Qile Venture Capital." Liu Zonghong immediately replied, secretly thinking that Mr. Yan's agarwood was really worth it.

"Last time we met, he was quite professional." Fang Zhuo smiled.

Wang Fengyi nodded slowly, never heard of it, where did it come from?

"Gather more resources, Mr. Lei, wait until this wave passes before introducing..." Fang Zhuo suddenly paused, "I even forgot that Mr. Lei is an angel investor, I shouldn't need to introduce him."

"Mr. Fang, I am a wild person. I used to run around by myself." Lei Jun said truthfully, "If Mr. Fang talks, the effect will definitely be different."

It was because he had been in the venture capital world that he knew that Mr. Fang's reputation there was better than that in the business world.
To be continued...