The company has been registered long ago; the equipment is on the way; the packaging and raw materials have also been determined - concentrated caustic soda of hydrochloric acid needs to be imported, but the quantity of goods is not a problem; the factory is optimistic about several factories and will be determined after the New Year; the workers, the production workers have also selected a few good students from the physics and chemistry training institutes, and come to work after the New Year; as for the packaging female workers, it is very easy to find; the training is also very simple, after all, it is a simple job and has no technical content. What we need to consider now is the market. The market is mainly three parts, China, Japan, and Nanyang. As for other places, it will be handed over to agents to develop first. China has no expos, so we have to develop one city and one city by one, while Tianjin, Shanghai, Guangzhou, Wuhan, Niuzhuang (Yingkou) are the key points. At that time, one place will send two people to, one to manage goods and money, and the other to negotiate prices for selling goods. These people need to choose well, and simple training is required to release them.

As for how to open the market, we have to go through two-pronged approaches. On the one hand, we need to make several series of reports in the newspaper: one is a series of reports invented, how they invented, who invented, and how they pay attention to it. We should find a detective novel to compile it ups and downs, which is exciting, so that everyone will talk about it; on the other hand, we should make an international series of influence reports, how foreigners view it, how they suddenly pay attention to it, and finally they can't put it down, which is a must-have for every meal; and on the other hand, there is a report on how MSG is delivered, how the effect is, and how Guangxu and Empress Dowager Cixi evaluate it, all of which need to have a real evaluation; on the other hand, the work of sales points at various ports, not only to sell goods, but also to advertise more to let everyone know the magic of MSG.

Yang Rui talked endlessly, Zhong Guanyu could only remember the key points, and everyone was listening to it. Yu Huizu reacted for a while and said, "This is like telling stories to sell MSG."

Yang Rui laughed and said, "It's just to tell stories and sell MSG. It's better to make up legends and myths. Look at where are the famous mountains in Ningbo?"

Yu Huizu shook his head.

Yang Rui was not discouraged and said, "There is no mountain in Ningbo, it's better. Just say it's inside the sea. Look at the legend of the gods in Ningbo, just like putting carp to repay kindness in Journey to the West, saying MSG is a certain fisherman, just like that..."

Yang Rui finally thought of the lyrics, "A certain village girl, the family fell into the trap. In order to make her sick mother go fishing, she caught a small fish and asked her to release the fish. The girl thought of her parents and released the fish together. In order to repay her kindness, the big fish spit out the MSG from the belly of the fish on the fifteenth day of every month and gave it to the girl to sell it for money. Later, the bully learned that she wanted to seize it, and was led to the big fish and drowned by the big fish. In the end, the big fish was dying and lived for a short time. Then Brother Hanzhang appeared and bought the MSG and studied it for 70 to 49th. Finally, it was successful." Yang Rui finally said that he was tired, took a long sip of water and continued: "This time during the Chinese New Year, Zixun will find a better village girl, give her some samples for her to sell, and arrange a bully from other places to act. How about it?"

Yu Huizu, Zhong Guangui and Yu Zixun were still stupid. He had never seen anyone who wrote books like this. Everyone was stunned. After all, Yu Huizu was mature. He opened the fan with a folding fan, pinched his beard and nodded, "Okay, this story is good, where did you think of it?"

Yang Rui smiled and said, "Aren't those legends like this? First of all, they must be filial sons and daughters, and they are kind-hearted. There must be a bully, and then the ending must be that evil will be rewarded with evil and good will be rewarded with good." Yang Rui, as a later generation, read a lot of legendary stories that ordinary people like. This kind of story basically has the technical content, and according to the analysis of brand management, if you want to become a famous brand, you must have your own "history". Which of the big brands in later generations is not a lot of early stories about company brands. Even if you make up randomly, you must have some intriguing stories from the initial period, so that those "fans" can talk about it and thus establish brand loyalty.

Suddenly, he said, "This is a shortcoming thing. If you change it, you will be a wife, who is filial to her parents-in-law and fishing. The man, who doesn't go home at night, is chaotic every day, and his family is in a mess. After that, he has MSG, the man has become honest and waits for food at home every day. Later, the man finds out that he just talks about it and is known by the bully." Yang Rui smiled with satisfaction and said, "If you make this up, we will buy more people."

Yu Huizu and the others were completely dizzy and quickly wrote down the porcelain bottle, highlighting the myth of the magic fish repaying their kindness. The text also had to find an old pedan to change it, and the whole story must be tortuous. At this time, Yang Rui couldn't help but think that the literati of the school society would be able to get it right if they were there. Unfortunately, they all went home for the New Year.

"The next one is Japan." Yang Rui began to mention Japan: "What should I do in Japan be determined after the expo. This is Kaneshiro, and he can make it an exclusive agent first, but he has to tell him that this exclusive agent agreement will not be signed for a long time. I will also go over and see it. It is better to see a few more. Also, are there any familiar international students or friends in Japan and Nanyang? Especially in the situation in Nanyang, we don't know anything without familiar people."

Yu Huizu and his friends had just entered the mall and had a lot of social circles, and they were just fellow villagers. They didn’t recognize any Nanyang people. They shook their heads and said no. Yang Rui had to say, “Forget it, let’s see if Japan can find it.” He asked Yu Zixun again: “That Jincheng Club should wait until our equipment is installed before coming. The time should be in mid-March. We have to set the equipment in May, otherwise the output will not be enough.”

Yu Huizu felt that Yang Rui's thinking was too jumpy, so why did he talk about equipment again? He asked: "How many kilograms can be sold in a year? Why do we have to set up equipment again? Besides, by May, we don't have much money."

Yang Rui said: "I have already thought about it. If Jincheng comes to sign a contract to become an agent, he has to pay a certain amount of deposit. In the future, other merchants will also pay a deposit if they require an agent. We will use this money to determine the equipment. The price difference between the agent and the non-agent must be widened, so that those people will pay a deposit when they meet as an agent and make money. With these deposits in hand, we can also control these agents, so that they can avoid being disobedient." Margin is one of the big killers for manufacturers to deal with distributors, and they must be used.
Chapter completed!