182 Newspapers
After dinner, in the study room of Zhang Mansion, Zhang Mingwei and Zhu Muyu and others sat around a round table. The table was filled with information.
Zhang Mingwei looked at the information classified and said to Zhu Mi: "In the future, let Yuanyuan do the matters in collecting this news."
"I have already told her some this afternoon." Zhu Meisui immediately replied.
Chen Yuanyuan was obviously a little unnatural when facing Zhang Mingwei and didn't dare to look at people. She just nodded after hearing the words.
When Zhang Mingwei saw this, he said to Chen Yuanyuan: "Don't underestimate the collection of this news. This is actually of great significance to the court's control of the situation and to the Ming Dynasty's rejuvenation."
This is definitely not a casual talk. You should know why Xiaomi and rifles can beat American and German equipment in later generations. The intelligence advantages are one of the extremely important reasons.
Hearing Zhang Mingwei's words so seriously, Chen Yuanyuan couldn't help but look up and finally looked at Zhang Mingwei and nodded slightly, but said with a little concern: "Master, I'm afraid that I can't do it well, which will delay Master's big business!"
Women are naturally insensitive to politics. Even if they are trained to express their opinions on current affairs, they are just to deal with the conversations between the Shilin masters. More so, they are piano, chess, calligraphy and painting, to cultivate how they please men and keep men curious about them.
At this time, Chen Yuanyuan heard that what Duke Xingguo wanted to do to her was related to the Ming Dynasty Zhongxing, and said that it had a very important meaning, which made her feel that the burden on her shoulders suddenly became very heavy.
After hearing this, Zhang Mingwei couldn't help but smile and said, "It's okay, you do what I say. I believe that with your ability, you will definitely be competent."
After being encouraged by him, Chen Yuanyuan couldn't help but cheer up, nodded vigorously, and "um" seriously.
Zhu Mai has already told her about the classification and filtering of market news and obtaining useful news. She already knows it.
Therefore, after roughly asking what Chen Yuanyuan knew, Zhang Mingwei explained to her: "In addition to these things, you have another important thing in the future, which is to guide public opinion. Not only the public opinion in the capital, but also the public opinion of the Ming Dynasty, and even the entire world, must be controlled in the future."
Hearing this, even Zhu Mai and Fei Zhen'e were surprised: How to do such a big thing? Can it be done well?
As the person involved, Chen Yuanyuan became even more nervous and obviously became a little uneasy.
When Zhang Mingwei saw this, he couldn't help but smile and said, "Of course, this is just a goal. Now, you can influence the public opinion in the capital first. You can't see the situation where the Shanxi merchants sent some people to spread rumors like before, which confused a large group of people."
Don’t look at rumors that it seems that something is wrong and hurts people. In fact, this invisible lethality is the most deadly.
To put it bluntly, when Chen Yuanyuan rose before, she was famous and had many troubles. She had definitely been attacked by rumors, so she felt it deeply. Hearing Zhang Mingwei's words, she hurriedly asked, "What should I do?"
Although she has some experience in dealing with it, she is now a major event in the court and she is not sure.
Zhu Mai Yu and Fei Zhen'e had even less experience in this area. They couldn't think of what to do to control public opinion in the capital, so they all stared at Zhang Mingwei and listened with their ears.
"This matter is actually simple, just to make the people accustomed to getting information from somewhere and controlling the source of the news." Zhang Mingwei began to talk about things that were replayed in the old tune for later generations, "such as running newspapers and magazines, opera storytelling, etc.."
In fact, in the late Ming Dynasty, people had already tried to control public opinion through these things. One of the most famous examples was when Wen Tiren was the chief minister, in order to deal with the growing Fushe, his brother Wen Yuren and Wu Bing wrote the opera "Legend of Green Peony" to reveal the truth that the people in Fushe controlled the imperial examination.
"Sir, what is a newspaper or magazine?" Zhu Xianyu asked curiously because he couldn't understand.
Of course she knew about opera storytelling, but she didn’t know what newspapers and magazines were.
Zhang Mingwei heard this and said, "It's Dibao, but our content is richer than Dibao, attracting more people to read it."
In the Ming Dynasty, there were publications and special institutions, namely the Tongzhengsi, who came to publish the publications. It was not until the eleventh year of Chongzhen that movable type printing was used to publish the publications, and the text size became even larger.
However, the newspapers are all about major affairs of the imperial court and are given to local governments. They are obviously different from the newspapers in later generations, and are more similar to those of the Inner Reference.
As soon as he heard this, the few people present immediately understood what the newspaper was about. However, Zhu Mai was still curious and asked, "Sir, if this newspaper is similar to the Dibao, can you control your mouth?"
Public opinion, public opinion, etc. are really a bit difficult for them to remember, but it is easy for them to understand in other words. And relatively speaking, if they say it, they realize that it seems to be very difficult.
In response to this, Zhang Mingwei smiled slightly and said, "In fact, it is not difficult to say it is difficult, nor is it simple to say it is simple."
Hearing this, Zhu Mai and others couldn't help but be very interested and listened attentively. Even Chen Yuanyuan forgot about other things and acted like Zhu Mai.
Zhang Mingwei didn't care and introduced them: "The newspaper we want to run has more content, including readers as much as possible. Not only those who are literate, but also those who are illiterate, not only men, women, etc., they all develop the habit of reading our newspaper. In this way, they can only listen to whatever we say in the newspaper. If others want to refute it, they will only say it to a little people around them. The most important thing is that there is a preconceived advantage, which makes it more difficult for those who oppose it."
This principle is actually very simple. If you want to refute those rumors together, the cost will naturally be much greater.
Hearing Zhang Mingwei say this, Chen Yuanyuan said curiously: "The master's idea is indeed very good, but it seems...it seems a bit unlikely to include so many readers?"
It was not until she wanted to question Duke Xingguo's words that she suddenly remembered the identities of both parties and was a little hesitant. However, when she saw that Zhang Mingwei looked at her, she finally finished speaking with a little encouragement.
Zhu Mai didn't notice this because she also questioned: "Yes, sir, this is simple to say, but it's too difficult to do, right?"
She was a little unimaginable. It was impossible for literate, illiterate, men and women to become readers of this newspaper!
But it is obvious that Zhang Mingwei is very sure about this. After all, in this era of lack of entertainment activities, it is not easy to bring some things from later generations!
He always remembered that when he was a child, there was only one TV in the village. Every night when he was watching TV, everyone in the village would watch it. There was only one TV, and everything he saw was pleasant.
Therefore, Zhang Mingwei said to them: "I have actually said that in addition to major affairs of the court, adding more pages can be something that everyone is interested in, such as stories and long serialization. If you want to know what happens next, and listen to the next breakdown, you can attract more and more readers."
The culture of the Ming Dynasty was also a very developed dynasty, including "Water Margin", "Journey to the West", "Romance of the Three Kingdoms", "Jin Ping Mei", etc., and popular novels are very popular. Feng Menglong, the master of this, is still alive and has been creating.
Therefore, Zhu Mai Shi and others can understand what Zhang Mingwei said. However, the most important thing is that Zhu Mai Shi frowned and said, "Sir, what kind of story can be heard by men, women, young and old?"
"Yes, Master, as far as I know, all kinds of people like to read different stories, what should I do?" Chen Yuanyuan had obviously applied to what she would do in the future and asked with Zhu Mei.
This is a big difference from when she started, she didn't even dare to look at Zhang Mingwei and spoke carefully.
When Zhang Mingwei heard this, he couldn't help but smile and said, "Then like this, go call everyone in the mansion, both men, women, young and old. Master, I'll tell you a story today to see how everyone reacts, how are they?"
You should know that telling stories is the real profession. You should suppress and then raise your head, slap your face, justice is promoted, lovers will eventually get married, etc. Don’t be good at it anymore.
Zhu Ma was still young. When she heard such a fun thing, she couldn't help but show a little childlike innocence and quickly echoed: "Okay, okay, then do that!"
After she finished speaking, she suddenly came to her senses and immediately calmed down and said, "I want to know how attractive the story of Mr. is. This is very important for running this newspaper in the future, right?"
Chen Yuanyuan looked at her and suddenly felt that it seemed that His Highness the Princess was not so arrogant, and seemed to be just like Duke Xingguo, who was easy to talk to.
After reaching this conclusion, she couldn't help but feel a little more grateful.
At this time, many people in the mansion had already fallen asleep. However, when they heard that Duke Xingguo was going to tell a story, they immediately rushed to the scene without saying a word.
Just in the front yard lobby, except for those who were protecting Zhang's mansion, everyone else was here, looking excited.
Duke Xingguo told a story. How many people could have such blessings in this Ming Dynasty?
Therefore, they all decided that no matter whether Duke Xingguo spoke well or not, they would have to cheer and support him!
How could Zhang Mingwei not know their thoughts when he saw their expressions and eyes?
Chapter completed!