CCTV provides people, equipment, and program time slots.

But related production costs, such as consumables, food expenses, employee subsidies, travel expenses, etc., all have to be supported by Huaxia Audio and Video Company.

In fact, this is very conscientious, because the fees are not too high.

And CCTV has no choice but to do the same at this time. In fact, the country is undergoing reforms at this time, and CCTV is also within the scope of innovation. To put it simply, new programs can be produced, but the funds are not available.

Of course, if it's done well, it doesn't mean that you can't ask for funds from other departments.

For example, the Youth League Central Committee and other departments are not immune to the fall wind.

So, at least in 1983, CCTV's life was not easy either.

In short, after the leader has passed the test, shooting will naturally not be a problem.

CCTV is like no other. The camera crew is complete and even super-staffed.

You heard me right, CCTV’s camera crew at this time is really overstaffed.

In fact, in the early 1980s, CCTV had quite a lot of production staff and logistics staff. You can understand why.

Later, after continuous reforms, it was continuously streamlined.

Of course, we are talking about production and logistics here.

CCTV front-end hosts and the like are basically nothing more than a carrot.

The main reason is that CCTV only has so many program lengths and so many program groups, and each program group only has a few hosts who can hold the spotlight.

For example, Teacher Zhao Zhongxiang was already the top brother of CCTV. Relatively speaking, Teacher Chen Duo was slightly inferior.

Naturally, a new program like this cannot be hosted by a guy like Teacher Zhao.

In fact, according to the definition, this "Advertise It" column does not need a host at all, what is needed is the content itself.

According to Cao Zhiqiang, there is no need to waste time with opening and closing credits, and there is no need for a host to come out to explain and preach.

Just put it into the film, directly touch people's hearts with its content, and let the audience figure out the connotation for themselves.

Because it is directly uploaded to the film, the content must be concentrated and concise, more concise and impactful than the sketch, and it must have good background music.

The combination of pictures and music can achieve sufficient audio-visual impact.

Well, actually Cao Zhiqiang almost said that he would directly engage in MTV.

No matter what, we have the program team, the funds, the creative plan for the first program, and even the background music. It can be said that everything is ready.

The shooting process went very smoothly. After all, we didn’t need too many complicated technical shots at this time. We just shot some of the shots that Cao Zhiqiang mentioned, then eliminated the essentials and edited them together. At most, we paid attention to the changes in light and shadow to highlight a scene from the darkness.

to dawn.

Such a picture, paired with the background sound of "The Red Flag is Flying", would be perfect.

At the same time, in order to film this positive public service advertisement, the program team, under the organization of the Communist Youth League and other relevant departments, also specially invited the China Symphony Orchestra and the chorus of the China Symphony Orchestra to accompany it.

Accompanied by the symphony orchestra and choir, and sung by Cao Zhiqiang's unique voice, they jointly composed a very exciting song "The Red Flag is Fluttering"!

This kind of configuration is far better than Cao Zhiqiang holding a guitar and playing and singing by himself in front of the recording engineer.

In fact, Cao Zhiqiang couldn't help but record the chorus version. With the consent of the symphony orchestra, he remade a symphony version and made it directly into a vinyl record.

In other words, the vinyl record version of the single is directly the symphony version, not the self-playing and singing version of the tape version.

At the same time, the symphonic version will also appear in future music album collections.

It is worth mentioning that the symphony orchestra itself originally paid no money to record and release the version accompanied by the Chinese symphony orchestra.

Because this itself is a political task, and the China Symphony Orchestra is not a for-profit organization at this time.

However, Cao Zhiqiang still insisted on giving dividends to those who participated in the symphony orchestra's score, including everyone who participated.

Regarding the specific dividend ratio, he also wrote a contract himself, stating the specific dividend ratio.

Yes, he wrote a contract himself, forced the person in charge of the symphony orchestra to sign and fingerprint it, and even took photos as a souvenir.

According to the contract written by Cao Zhiqiang himself, as long as a symphony version of "Red Flag Flying" in which they participate is released, the symphony orchestra will receive 10% of the net profit from the release of the product.

Yes, it is 10% of the net profit, not 10% of the price. The difference is huge.

The company's net profit refers to the total revenue from the release of this song by Huaxia Audio and Video Company, minus the total expenses, and the remaining profit.

If the record released is an album with more than one song, then simply divide it by the number of songs on the album.

All in all, Cao Zhiqiang cannot let those people work in vain. In market economy, more work will bring more.

Well, that's a nice way of saying it. In fact, the essence of what Cao Zhiqiang did was to win over the symphony orchestra. Not only would they be able to cooperate more smoothly in the future, but also if they had to defend their power or something in the future, there wouldn't be strength in numbers.

In this way, after busy and hurried preparations, CCTV's widely advertised program, namely "Red Flag Flying", an MTV that advocates everyone to love the national flag and love life, no, it is a public service announcement, will be on May 30th Sunday.

Before the midday news on Monday, it was officially broadcast for the first time.

Yes, according to the plan, this program will be broadcast before the noon news and after the noon news. As far as the time period is concerned, it is actually very good.

In terms of broadcasting, each program is broadcast continuously for one week and changes every Monday.

In other words, on Children's Day, the program "Red Flag Fluttering" has been broadcast for two consecutive days.

The effect of the program can only be said to be quite good.
Chapter completed!