229 Fast and slow, exclusive sale(2/2)
Li Youfu smiled: "Yes, Xinhua Bookstore can't do it, and it's impossible for them to do it, but as long as you agree to my conditions, I can definitely do it!"
"Why is this?" Cao Zhiqiang asked.
Li Youfu explained: "That's right, do you know the operation model of Xinhua Bookstore? I mean the bulk model of Xinhua Bookstore?"
Cao Zhiqiang shook his head and said he didn't know.
Li Youfu smiled and said: "Yes, Xinhua Bookstore is indeed the largest bookseller in the country and one of the largest book sales channels. In terms of channel scale, it is second only to the post and telecommunications system.
However, the model of Xinhua Bookstore is very rigid, especially the process of distribution to other cities is very slow.
For example, suppose your publishing house has a sales contract with Xinhua Bookstore.
So even if the person you sign a contract with is the main store of Xinhua Bookstore, your books will first be sent to the nearest Xinhua Bookstore in this city for sale, such as Wangfujing Bookstore.
As for sending your book to Xinhua Bookstores in other cities for sale, it will take at least two months.
This is because the books that Xinhua Bookstore transports from bookstores in Beijing to bookstores in other cities are transported by train, and they are transported at the end of each month.
The railroad cars reserved for Xinhua Bookstore are fixed, and Xinhua Bookstore's quota for transporting books to different cities every month is also as planned.
In other words, your books will be put on the shelves of Xinhua Bookstore this month. Even in the fastest case, they will not be shipped to other places for sale until next month.
This is because this month's book delivery plan was decided as early as the end of last month and cannot be changed without permission.
If you want to change it now, you can only change it to next month, and then the shipment will start at the end of next month at the earliest.
In other words, no matter how popular your book is now, if it only sells in Xinhua Bookstore, it will only become popular in Beijing. If you want to spread it to other cities, it will be sold in Xinhua Bookstore in other cities. Normally, the fastest
It has to be at the end of next month.
Of course, that is the best situation, and it usually cannot be that fast. Generally speaking, if you want your book to be put on the shelves of Xinhua Bookstores in other cities, it will have to be next month, unless Xinhua Bookstores in other cities, etc.
If not, send someone to pick up the goods yourself.
In other words, when your publisher's books start to be put on the shelves, the city closest to your publisher, that is, the capital city, can only respond the fastest. For other cities, the response speed is very slow, and you have to wait at least a month.
This month is enough for a group of people like me to transport your books by car and have them printed and published by local small publishing houses in other cities.
In this way, when your book is put on the shelves of Xinhua Bookstores in other cities, you will find a problem, that is, there are already a large number of imitation books of this book in the street stalls in that city.
The printing quality of those imitation books may not be as good as your genuine ones, but the content is guaranteed to be exactly the same, and the price is still very low.
For ordinary people, the quality of the paper in books, especially martial arts novels, is not that important. The key is that the content should be good-looking and fresh, and the price should be cheap enough.
Think about it, the reason why your books are so expensive and popular here in Beijing is because there are no other pirated books with the same content to compete with you?
If there are a large number of books with the same or similar content to your book in Beijing, but the price is cheaper than your book, then why do people buy your expensive genuine books instead of cheap pirated books?
It's easy to say here in the capital, after all, everyone still has to respect themselves and obey the rules.
But if your book goes to another city, who cares about you?
As long as your book is popular and can be sold for money, many small publishing houses will definitely be eager to pirate copies and then sell them on street stalls.
But the problem is that piracy also takes time!
As long as we disperse our genuine books to other cities before other publishers pirate them, then as long as the content is good, others will rush to buy it even if the price is higher.
why?
Just because everyone is impatient and can’t afford to wait!
For a book lover, especially a person who likes martial arts novels, if he sees a good book, unless he really can't afford it, if he can afford it, he will definitely not wait for the pirated book to come out.
Be quick to buy the earliest books to get a sneak peek.
In this way, my role will be fulfilled.
While your book has just been published, I can transport your book to other cities by car.
For example, first transport them to nearby cities such as Tianjin and Baoding, and then disperse early in these cities.
In a capital city, I really can't sell one million units in half a month.
After all, you have already put it on the shelves of Xinhua Bookstore in Beijing.
But if your book is taken to other cities where the market is still blank, such as Tianjin, it can also cause the current situation of shortage of supply.
If your book is such a hit in Beijing, it won't be any different if you go to other cities.
But the problem is that when transporting goods to other cities by car, you need to go through checkpoints, go through inspections, and pay tolls.
It's not impossible for me to find someone to do it myself, but the cost is too high, the risk is too great, and it's easy for someone to deduct the goods.
But if it is transported in the name of your publishing house, no, the machine factory, then there will be no problem.
Your Hongguang Machinery Factory is a large state-owned factory. If it is under the guise of transporting books, materials or parts, it can be easily released at the checkpoint without having to pay tolls.
Moreover, your machinery factory has a fleet of vehicles and armed security personnel, so you are not afraid of village gangsters and road bullies, so transportation costs can be reduced to a minimum.
In this way, before we bulk stock the books in Xinhua Bookstore, we will transport the books to other cities by car first, creating a time lag so that pirates in those local cities have no time to piracy, and we can seize the opportunity without piracy.
Next big sale.
This is tantamount to a monopoly!
If it is sold exclusively in other cities, how much do you think one million units is worth?"
Cao Zhiqiang nodded: "It makes sense, but I have the goods and the fleet, but do you have so many sales channels?"
"Of course." Li Youfu smiled, "To be honest, although my base is in the capital, I went to the south to purchase goods and met many colleagues in the industry.
Among other things, I want to know people in all the big cities around us, such as Tianjin, Tangshan, Baoding, Jinan and other big cities.
As soon as our goods arrive, I will contact the local underwriters and share some benefits with them, and sales will not be a problem.
Besides, if that doesn’t work out, we can still go to Xinhua Bookstore.
All you need to do is discuss with the people at the Xinhua Bookstore Head Office and tell them which cities we will be responsible for transporting. You don't have to go through Xinhua Bookstore's channels, but if the price is still the same, of course they will be happy to do so.
Because in this way, Xinhua Bookstores in other places can get the books we deliver to their doorsteps without occupying their share of freight trains. It saves so much trouble, why not?
Manager Cao, you are different from us after all.
We can only take the secret path, but you can walk together openly and secretly.
So, Manager Cao, what you need most now is an errand boy like me, who can open up the sales channels in other cities for you in advance and help you get things done personally.
As long as we fight fast and slow, and distribute the goods in large quantities before other publishing houses pirate your books, we can get at least a month of exclusive sales.
In this month, if we work hard, work hard, print and bulk goods, we will definitely make a lot of money!"
"Be quick and slow, and sell exclusively." Cao Zhiqiang touched his chin again, "Before other pirated books appear, try to sell as much as possible and make more money. Hey... it makes sense!"
Li Youfu blinked: "Manager Cao, I have been an underground wholesaler for so many years. I have a lot of experience in this field and I know many people in this industry.
Even if I don’t know some places, I can get in touch with local underground distributors as soon as possible through referrals from friends.
I can contact local couriers in other cities as quickly as possible and sell your books as quickly as possible.
Chapter completed!