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Chapter 985 Shangguantian's Mind

Maoyan Movie, Time Network.

These two Internet companies have risen rapidly in less than three years, and as time goes by, their influence on the film industry has become greater and greater.

Movie distribution terminal ticket sales, movie promotion and film reviews.

It can be said that the above two major factors can definitely have a direct and fatal impact on the box office revenue of a movie after its release.

In the film circle, many people have also noticed the huge energy and influence that Maoyan Movies and Time Network have exploded. Many people even predicted that in the near future, as the actual controller of these two Internet companies, Yang Ming, his

Every word and action will have a huge impact on the final box office results of an upcoming movie.

Maybe others will sneer at this statement and call it alarmist.

But Shangguan Tian would never think so, or in other words, he himself has had such personal experience.

"Visitors from Extraterrestrial Space".

That’s right, this Hollywood blockbuster that competed with China Brothers Media’s “Yashan Sea Battle”, after Shangguan Tian and Yang Ming reached an agreement to secretly suppress it, the box office and reputation both plummeted, so much so that Di Mei Pictures said

He suffered unfair treatment in China.

Although Shangguantian used a lot of connections and connections to suppress "The Visitors from Beyond", in his opinion, the effect achieved by Yang Ming's methods was greater and more obvious than the deep connections he had built up over the years.

For Maoyan Movies, Yang Ming and Shangguan Tian planned an event for "The Visitor". For the first time, new users can purchase tickets for just 9.9 yuan to watch. In just a few days, the number of viewers of "The Battle of Yashan" surged.

, the box office data did not decrease due to the decline in event ticket prices, but grew even more rapidly.

On another time online, on the review page of "The Visitor", a large number of negative comments disparaging this Hollywood blockbuster appeared in a short period of time. To be fair, the film industry of Di Mei Pictures is not that bad, but

These negative comments are not just nonsense. The comments inside are basically aimed at the vital points of "The Visitor" and the blood will not stop flowing. Even if some fans feel that this movie is not bad, they cannot help but feel sad after seeing these negative comments.

I don’t admit that there is some truth in what these comments say.

Terminal ticket sales and public opinion control, Yang Ming used these two powerful tools to create an atmosphere in the media in a short period of time that made "The Battle of Yashan" several times better than "The Visitor".

Coupled with Shangguantian's actions, the box office data of "The Battle of Yashan" soon surpassed that of "The Visitor", leaving the other party missing, which made Di Mei Pictures plan to sweep the Chinese film market with this movie.

Disillusioned.

Through this 'mutually beneficial' cooperation, Shangguantian saw the huge potential and influence of Yang Ming's two network companies.

In particular, Maoyan movies have changed the traditional ticket-buying habits of movie fans, which is even more important to Shangguantian.

This is definitely one of the great changes in the history of film distribution.

With a ticket price of 9.9 yuan, Brother Media, as the producer, will definitely have to give up a large part of the profits and even subsidize a lot of expenses. The same is true for Maoyan Movies.

But both Shangguan Tian and Yang Ming are willing to do this.

Shangguantian saw that the number of moviegoers suddenly expanded, which could bring strong word-of-mouth promotion to the movie.

Naturally, Yang Ming used this loss-making activity to wildly expand the number of users of Maoyan Movies.

Once the consumption habits of movie fans are formed, it is basically impossible to change them in the future.

At present, there are similar companies like Meituan and Maoyan Movies in the online market and mobile terminals.

However, these new Meituan and Maoyan Movie companies cannot compete with the huge number of users of the two original companies in terms of influence and financial resources.

In just two years, Yang Ming arranged for the people below to wildly exaggerate the cooperation agreements between Maoyan Films and various theaters. At present, the layout has basically been completed throughout East Asia. There are Maoyan Films partner theaters in every major city.

Maoyan Movie's self-service ticket machine, this kind of crazy investment, is simply not something that those new companies can match.

Even if there are venture capital investors that value these companies and inject large amounts of capital, Maoyan Film has already gone very far and has long since left behind those behind it.

After the last crackdown on "The Visitor", Shangguan Tian sent people to investigate the information on Maoyan Movies and Time Network. When he got the information that the people below had worked hard to investigate and read it carefully, he couldn't help but gasp.

Among the huge audience of movie fans, although Maoyan movies have achieved good promotion and have a certain influence, they have not completely dominated the entire movie fandom.

However, among young movie fans, the user ratio of Maoyan Movies and Time.com is surprisingly high, especially among movie fans aged 22 to 28, who basically use Maoyan Movies for their current ticket purchasing habits.

Convenience, seat selection, discounts, fashion.

The combination of several major features has created the strong influence of Maoyan movies on mobile phones.

Through investigation, Shangguantian learned that many film companies in the domestic entertainment industry now want to make friends with Oriental DreamWorks. Even some film companies that looked down on Oriental DreamWorks in the past are facing this newcomer who has been established for less than four years.

Extremely cautious and respectful of each other.

Why?

Because everyone knows that the bosses of Maoyan Movies, Time.com and Oriental DreamWorks are the same person.

That is the young man in front of him.

Movie distribution, ticket sales, movie reviews and word-of-mouth promotion!

These two powerful weapons were in the hands of a young man. Shangguantian shuddered every time he thought about this. As the head of a domestic film giant, he would never allow his life and death to be in the hands of others.

Maybe Yang Ming will always be on good terms with China Brothers Media because of Shangguan Xueer's relationship.

But who can guarantee that there will be no conflicts between the two in the future?

If the time comes, when the growing Maoyan Movies and Time.com turn their guns against China Brothers Media, what good solution does Shangguantian have?

Therefore, he must let China Brothers Media have a certain say in Maoyan Movies and Time Network, and must acquire shares in these two companies. As for investing in other similar rising stars, Shangguantian gave up the idea after thinking about it for a while.

There is no way, because Yang Ming's layout was too early, Maoyan Movies and Time.com are completely dominant in this industry, and the gap between other companies and the two is too big.

Perhaps venture capital companies may inject capital in the future, but Shangguantian cannot wait that long.

Shangguantian stared at Yang Ming seriously, his eyes revealing determination and persistence.

Maoyan Movies and Time Network, he must participate, no matter how high the cost.

If you can't get it, you can only destroy it.
Chapter completed!
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