Chapter 980
The "Transformers" ad placement fee was initially viewed as a big deal by countless advertisers. Now it seems that those advertisers wish they had the opportunity to choose again.
Those domestic and foreign automobile manufacturers that once flatly rejected the cooperation conditions of Oriental DreamWorks are also beating their chests with hatred and regretting it.
"Transformers" has set off a movie-watching frenzy around the world, and every actor in it has been talked about by countless people. As the theme of the movie, the Autobots have become a focus of discussion among every movie fan.
Optimus Prime, Decepticon, Bumblebee, Starscream...
Among them, the Bumblebee, as the protagonist's car, is the focus of the topic, especially the scene in the movie where the Bumblebee transforms from a dilapidated car into a luxury sports car, which can make countless movie fans and audiences excited.
At that moment, Geely Automobile's logo was remembered by countless movie fans around the world.
In less than two months after the release of "Transformers", Geely Automobile's global sales surged by 30%, and based on the current sales situation, sales will definitely continue to rise.
The most important thing is that the popularity of the Hornet has also boosted the sales of other Geely Automobile models.
It can be said that Geely Auto’s sky-high price advertising placement this time is really worth it.
100 million yuan in advertising placement costs.
Moreover, according to the cooperation agreement originally signed, Geely Automobile Group will also pay an additional 100 million yuan to Oriental DreamWorks.
In other words, this time, Geely Automobile spent a total of 200 million yuan on advertising placement at a sky-high price, breaking the sponsorship fee for advertising placement in the history of Chinese movies.
Even so, domestic and foreign car manufacturers are extremely envious, saying that Geely Automobile has made a profit this time.
If we knew that the huge hit of "Transformers" could have such a huge impact on improving the brand image of automobile companies, let alone 200 million yuan, it would be 500 million yuan. It is estimated that those automobile companies would not make any considerations now and immediately
Agree to cooperate with Oriental DreamWorks.
In fact, in recent times, major well-known automobile companies around the world have contacted Oriental DreamWorks to seek cooperation opportunities for the sequel to "Transformers".
Oriental DreamWorks doesn’t need to mention the cost of advertising placement, it starts from 200 million yuan, and there will be additional costs to a certain extent.
The only requirement is that Yang Ming arrange for them an opportunity to improve the car company's corporate brand image in the sequel to "Transformers".
Geely Automobile Co., Ltd. was naturally unwilling to be outdone by other car companies' poaching efforts. The company's vice president personally came to Oriental Dream Factory to play the emotional card, hoping to continue cooperation with Oriental Dream Factory.
After all, Geely Automobile Company was the only company that was optimistic about Yang Ming and "Transformers", so it spent huge sums of money to sponsor the crew.
In this regard, Liu Xinsheng naturally would not refuse the other party's good intentions. After he and Yang Ming had their breath, they agreed to Geely Automobile that as long as the filming of the sequel to "Transformers" begins, Geely Automobile Company will remain the first priority partner of Oriental DreamWorks.
The place where Director Li chose to entertain Yang Ming was a prestigious club in Yanjing.
It's just that this is the first time for Yang Ming to come to this club. The clubs where he usually gathers with friends in the industry such as Niu Hua and Li Xiangjun are all related to the entertainment industry and pay attention to the protection of human rights.
As soon as he walked into this club, he felt a unique atmosphere. Everyone he saw was in a suit and leather shoes, and they were polite. It seemed that this club was mainly for people from the business community to gather and chat.
.
"Xiao Yang is here!" Dong Li is in his fifties, but he is in his prime. From the appearance, he looks to be in his thirties at most. Moreover, he was born in Jiangnan, has a fair face, and wears a pair of glasses.
With a sense of elegance, "Did you spend the Chinese New Year in Yanjing this year?"
After Yang Ming arrived, Director Li greeted him warmly. The two of them had had a pleasant chat because of their cooperation under the introduction of his uncle Li Xingyi.
Although Yang Ming is not inferior to Director Li in both the entertainment industry and the business world, he is too young and much younger than Director Li. In addition to Li Xingyi's relationship, he is also Director Li.
As a junior, Director Li always affectionately called Yang Ming "Xiao Yang" during that meeting.
"Yes, my family came to Yanjing this year and didn't go back to my hometown." Yang Ming shook hands with Director Li politely, very politely, and then asked with a smile: "Director Li, it's just the New Year, you are so fast
Are you ready to work?"
"Haha." Director Li said with a hearty smile: "There is no way, the competition in the automobile industry is too stressful. As long as you don't work hard one day, you may be surpassed by others tomorrow."
To be honest, he had a very happy Spring Festival this year.
At the beginning, he insisted on becoming an advertising sponsor for the movie "Transformers" against all odds. Now it seems that his decision was not wrong, and the return of profits made all the directors of the group extremely happy.
The popularity of "Transformers" almost helped Geely Automobile Company's stock rise a bit.
For an international group like Geely Automobile Co., Ltd. with assets worth hundreds of billions, if the stock price does not rise even one percentage point, it is a benefit worth hundreds of millions.
Now within the company, he is completely praising his decision to stick to what he had already seen.
Director Li waited until Yang Ming sat down and directly stated his purpose of coming without concealing his purpose.
When will the next "Transformers" film be filmed? When will it be released?
As for whether Geely Automobile Company will continue to be a sponsor of this classic blockbuster, it has never appeared in his mind. Geely Automobile must be an important partner in the second part of "Transformers", there is no if.
Hearing the purpose of Director Li's visit, Yang Ming sighed secretly. He knew that the other party would ask so urgently.
If it were any other film company, and "Transformers" was so successful, it would immediately arrange to prepare for the filming of a sequel, but Yang Ming really has no idea of starting filming a sequel to "Transformers" right now.
At least not next year. Oh, by the way, the Spring Festival has just passed. He has no plans to shoot a sequel this year.
Because he is really resistant to filming movies with the same theme one after another.
Hey, to be honest, Yang Ming regretted it in his heart. He mainly regretted that he took on the starring role, otherwise he could have arranged for other directors to film it now.
He has no choice but to fill the hole he dug himself.
However, it was impossible for him to tell Director Li the real reason. After a moment, he slowly said: "Director Li, the reason why "Transformers" has achieved such a huge success is entirely because of its meticulous craftsmanship. To be honest,
, right now I don’t have any ideas in my mind on how to write a better sequel script.”
Chapter completed!