Director: Yang Ming

Screenwriter: Yang Ming

Starring: Yang Ming, Hua Xiaoyue

Photography: Kong Weidong

Ranked first in global comics sales in 2002

Will talented directors continue to create miracles and break various records?

December 26, 2003, so stay tuned.

Produced by Oriental DreamWorks

Handsome guys, beauties, sports cars, speed, passion, science fiction, action, special effects, disaster, war

As soon as the final trailer of "Transformers" was released around the world, it aroused the enthusiasm of all movie fans and netizens. All the exciting elements appeared in this trailer one by one.

Thrilling background music, mysterious and sci-fi Autobots, scenes of disasters breaking out in the city, various incredible transformations of Autobots...

Everything you think of and everything you can't imagine is flashed through in this final trailer.

When the trailer flashed the melee duel between Optimus Prime and Megatron, and a car was hit by a stun on the highway, it was so addictive to watch that the scene of the trailer was frozen here, making countless fans and netizens

I wish I could smash my computer.

It ends at the most exciting moment. The editing of this trailer is really as painful as setting out a table of delicious food and wanting to eat it, but being suddenly called away by phone.

"Who cut this trailer? Come forward and I promise I won't beat you to death."

"Yang Da, if you don't do this, you are deliberately keeping us awake."

"Is this the legendary 'Yijianwu'?" Wucuo Novel Network does not skip words...

On the Internet, in media and entertainment news reports, after fans, moviegoers, and netizens watched the final trailer of "Transformers", they complained endlessly about Yang Ming, who edited the trailer, and he was so hated.

This editing is like fishing. You can see it, but you can't eat it. It's as painful as it is.

Yang Ming saw many comments on the Internet and couldn't help but smile, feeling a little proud in his heart.

For this kind of crime in his previous life, he had to go through torture several times when it came to the movies he wanted to watch, and now it was his turn to torture others.

Just a few days after the release of the final trailer for "Transformers", Dime Pictures was not to be outdone. It followed the example of Oriental DreamWorks and released the final trailer for "The Flash", which also gained considerable momentum.

However, based on the observations of the media and some film professionals, we found that the response to the trailer of "The Flash" was not as great as that of Oriental DreamWorks' "Transformers".

Some people even directly suspected that "The Flash" did not achieve even half of the promotional effect of "Transformers".

When this conclusion was spread, it immediately caused an uproar.

How is it possible?

Dimei Pictures is not an ordinary film company. The strength and energy it possesses cannot be compared to that of film companies that are also giants.

In terms of advertising resources, "The Flash" will definitely only have more advertising resources than "Transformers", and it may be a little worse in terms of network, but in the scope of traditional advertising, it is definitely not comparable to "Transformers".

Nor can it be compared to Oriental DreamWorks, which established itself in Hollywood by acquiring a third-rate film company.

Highway billboards, large screens in bustling urban areas, subway platforms, TV newspapers, wherever there are advertisements, the promotion of "The Flash" will basically appear; in this regard, although "Transformers" has also made some investment, it is not the same as "Transformers".

Compared to "The Flash", it's really far behind.

Especially in the United States, this gap is even more obvious.

Everyone in Hollywood knows why there is such a gap. The strength and means of Dimei Pictures are definitely beyond what ordinary people can imagine.

When Barber wanted to promote "Transformers" on a large scale through traditional advertising channels, he always encountered various unexpected obstacles and difficulties, so he followed Yang Ming's plan and focused all his resources and energy on it.

Get involved on the web.

"Transformers" promotional advertisements have been placed on all major Internet portals, major well-known forums, and major traffic websites.

It is simply impossible for Dime Pictures to target Oriental DreamWorks on the Internet.

After all, if they want to completely break up, Di Mei Pictures will definitely not dare to do it, because they have already learned their lesson. If you dare to be the first grader, I will do it to the fifteenth grade. Yang Ming told Di Mei mercilessly in China,

As long as you dare to fully target Oriental DreamWorks in the United States, you will never have a good life in China.

If you want to die, let's all die together.

Faced with this situation, Di Mei Pictures will certainly not make the contradiction surface. They can still use some means through traditional advertising channels, but it is impossible to do so online, at least the effect will be very small.

Because network traffic is basically unlimited.

It is simply impossible to contract traffic advertising for a website.

Therefore, "Transformers" vigorously promotes on the Internet, while "The Flash" conducts bombing promotion through traditional advertising channels, and the momentum created by the two is basically the same.

But the effect seems to be better in "Transformers".

When certain people announced the conclusion of the investigation, it immediately aroused surprise and confusion from various film companies.

How is it possible?

They would never believe that Dime Pictures would lose to other film companies in promoting local movies. This is simply a fantasy.

However, some people still attach great importance to this conclusion.

After detailed investigation and repeated demonstrations, everyone found that this conclusion turned out to be correct.

Di Mei Pictures has invested nearly 100 million yuan in promotional expenses through traditional advertising channels, but it has not achieved as much advertising influence as Oriental DreamWorks, which has spent 50 million yuan on the Internet.

This is impossible!

However, investigation reports do not lie, and the institutions and media that conduct this investigation have always been known for their rigor and fairness.

Faced with the hard facts, many film companies around the world immediately turned their attention to Oriental DreamWorks' online advertising methods.

In addition to the familiar and ordinary banner ads on major portal websites and forums, there are trailer videos and various soft articles, but there is nothing special about these?

Dime Pictures also did a similar online promotion for "The Flash". Although it may not be as strong as Oriental DreamWorks, it is not that the influence of the two movies will be so different before it is screened?

You must know that after a media survey, it was found that at least 8 out of 10 people in the United States know about the movie "Transformers", and 6 people will choose to watch this movie, and 4 of them will definitely go see this movie.

.

As for "The Flash", 9 people know about it, 5 people may choose to watch it, and only 2 people will definitely watch it.

The results of the subsequent investigation are quite different.

Especially for the item 'will definitely watch', "The Flash" only has half the number of people as "Transformers"!

Could it be that Di Mei Pictures’ hundreds of millions of advertising investments have been thrown into the water?

At this time, some media found through various surveys that among the fans who must watch "Transformers", many of them were influenced by the introduction of stars, celebrities, and big V accounts on Twitter, so they chose to watch this movie.

"Transformers".

Twitter actually has this effect?
Chapter completed!