The "Transformers" trailer released by Oriental DreamWorks this time is only 60 seconds long, but it has already revealed a lot compared to the last warm-up video.

In particular, the scene where the Autobots transformed made countless movie fans stunned and shocked.

In a short period of time, the short advance trailer of "Transformers" became the most popular video in the world, reported and rebroadcast by countless media.

In surveys launched by several media outlets, "Transformers" has become the most anticipated movie during the Christmas season among movie fans around the world.

Facing the menacing "Transformers", major film companies, both at home and abroad, have begun to prepare to adjust their screening plans for the Christmas period. What makes them crazy is that even now, "Transformers"

》Still haven’t announced their schedule yet.

The trailer of Yang Ming's new film has aroused strong responses from movie fans around the world, and has also gained great attention in the eyes of film professionals from various countries.

In particular, the creativity of "Transformers" itself has aroused many people's deep thoughts.

As special effects technology is more and more widely used in movies, especially in science fiction movies, special effects technology is used more widely.

It's just that this time "Transformers" is not used in any previous science fiction film.

There's no Starfleet, no creepy aliens, and no weird aliens.

Some are just Autobots.

Many people also know that "Transformers" was the best-selling comic last year, but they did not expect that "Transformers" would have such a visual impact after being adapted into a movie.

The scene in the trailer where the helicopter transforms into an Autobot not only made movie fans excited, but even movie companies were filled with admiration when they saw this shot.

They never thought that science fiction movies could be made like this.

In other words, the idea of ​​"Transformers" simply subverted everyone's concept of making science fiction movies.

But just when movie fans and many film companies were shocked by the scenes in the trailer of "Transformers", Yang Ming was having a conference call with Li Dongyang, Liu Xinsheng, and Li Xingyi.

"Mr. Yang, according to the plan at Donghai Cinemas, we have renovated each of the cinemas below to ensure that every cinema has an imAx screen. It is estimated that the number of imAx screens will increase in the next two to three months.

It will continue to increase!" Li Dongyang reported unhurriedly.

At the end, the person in charge of the Donghai Cinema Line said with a hint of a successful smile: "Since the company has been spending money to renovate the theaters, the shares in the hands of the directors have been shrinking, and several people are already preparing to transfer their shares.

Give it to us."

Yang Ming couldn't help laughing when he heard this. Due to lack of funds and other reasons, he only acquired 60% of the shares of Donghai Cinema. Although after two years of continuous acquisitions, he only acquired 70% in total.

% of shares.

Although he holds 70% of the shares, it is enough for Yang Ming to maintain sufficient say in Donghai Cinema Line.

But he still felt it wasn't enough.

It's just that in the past two years, no matter how hard he tried, even if he raised the price, he still couldn't acquire the shares of Donghai Cinema Line from those directors.

In fact, the reason still lies with Yang Ming.

Although the efficiency of Donghai Cinema Line was originally able to maintain a balanced income, who would have thought that after Yang Ming became the helmsman of Donghai Cinema Line, he arranged for Li Dongyang to become the person in charge of this theater company and make various changes, especially the full cooperation with Maoyan Films

, introducing e-commerce into the theater chain has reduced a lot of expenses and expanded the revenue of the theater chain.

Seeing the brighter future of Donghai Cinema Line, those directors were naturally unwilling to transfer their shares.

To be honest, this time Yang Ming injected funds to transform the Donghai Cinema Line, it was not specifically for the shares held by these people, but to serve "Transformers". As for taking back the shares held by those directors, it was just incidental.

As a major shareholder with absolute say, Yang Ming's advantage is really great.

"Uncle, you have to hurry up, the Amc theater chain also needs to be renovated, and each theater must have an imAx screen!" Yang Ming thought for a while and said to his uncle Li Xingyi.

"No problem, just relax." Li Xingyi said cheerfully.

Because Yang Ming has been preparing for this matter for a long time, whether it is equipment or funds, Li Xingyi only needs to implement it according to the plan.

Several people here did not know that Yang Mingwei would be so obsessed with the imAx screen. To be honest, except for the layman Li Xingyi, Liu Xinsheng, Barber and others are not too cold about the imAx screen.

"Yang, are our actions too advanced?" Barber carefully reminded Yang Ming on the phone.

If you are half a step ahead, you are a genius; if you are one step ahead, you are a fool.

Everyone here knows this truth.

In fact, regardless of the fact that pioneers in various industries will rarely have good results, Barber is afraid that Yang Ming will move too fast, and the TV market will not accept his approach.

The imAx screen, Barber naturally knows, is a film projection system that can project larger and higher resolution movies than traditional film. In layman's terms, it is also called 3D movies.

Barber has also seen 3D movies, and the visual effects are naturally not to mention.

But the investment is too great, especially in terms of machinery and film. Compared with ordinary films, they are simply too delicate.

Barber would certainly not object to saying that 3D movies are the trend of the future. He also thinks so, but he believes that 3D movies will not become mainstream in large-scale movie screenings for at least ten years.

Investment and reporting are too disproportionate.

Even if Yang Ming plans to pay more to watch 3D movies than ordinary movies, in Barber's view, the gains outweigh the losses.

But in this regard, even though Yang Ming received several persuasion from Barber, he still insisted on promoting 3D movies, starting with "Transformers".

"Barber, don't worry, you will know when the time comes. For me, anything that can be solved with money is not a problem at all." Yang Ming said with a slow smile.

He didn't want to explain too much. If he hadn't experienced the 3D craze in his previous life, he would think so too. He wanted to give it a try in this life.

In his previous life, the miracle of "Avatar" was still fresh in Yang Ming's memory. At that time, no one thought Cameron would succeed, and everyone thought he was crazy, but the result gave everyone a loud slap in the face.

Especially in China, "Avatar" has set off a craze for 3D movie viewing.

Yang Ming noticed that in this world, imAx technology has already matured. Over the years, many 3D movies have been released, but none of them achieved satisfactory results.

In recent years, several imAx movies have been released every year, but these 3D movies are basically scientific and educational movies, and there are very few commercial movies. Even if there are, the set is very short.

Although 3D movies are not common, Yang Ming believes that after these years of preparation, the concept of 3D movies has long been known to the world, and it is just waiting for someone to detonate it.

Naturally, Yang Ming would not give up this opportunity.

He believes that once "Transformers" is screened through imAx, it will bring unparalleled visual impact to the audience and fans, and it will definitely trigger an imAx movie-watching frenzy.

The memory of his previous life made him have no doubt about this.

When "Avatar" set off a global 3D viewing craze, there were only 14 imAx screens in the mainland at that time, but the total box office revenue of imAx theaters exceeded rmB160 million, accounting for more than 11% of the film's total box office in the mainland China market. The average per

The box office of the block screen exceeds rmB10 million.

Yang Ming remembered that when this data was reported by the media, everyone was stunned.

Then everything went crazy, which also opened the way for the domestic film market to wildly expand imAx theaters.

When the mainland becomes the second largest movie market for imAx Cinemas in the world, mainland movie fans and audiences have also become a special consumer group of "China's special 3D".

Thinking of this, Yang Ming couldn't help but sigh in his heart. Then he discussed with everyone the next publicity plan and schedule arrangement for "Transformers" before ending the conference call.

Sitting in the luxurious suite of this five-star hotel, Yang Ming was still thinking about the imAx cinema promotion.

This is an adventure.

But Yang Ming thought about the advantages of "Transformers" and the already mature imAx technology, and he was still very confident that it would trigger the 3D movie craze in the world.

Because 3D movies are so tempting in terms of visual effects and commercial potential.

The accelerating pace of modern urban life has made people's concept of time stronger and stronger, and the time people spend on consuming entertainment has been relatively reduced and concentrated. Therefore, people are beginning to go to theaters not just to enjoy movies, but to get an integrated entertainment experience.

Entertainment enjoyment, including leisure, shopping, movie watching, etc. Consumer demand for comprehensive cinemas is increasing.

Needless to say, in terms of audio-visual effects, ordinary 3D movies generally use red and blue complementary color stereoscopic film technology, which is usually the kind with red and blue stereoscopic glasses. After wearing them, the left eye can see the screen

The red shadow image, the right eye sees the blue shadow image, thus producing a three-dimensional image. This kind of three-dimensional movie is much worse than imax, and the three-dimensional effect is worse.

imAx3d uses polarized light technology, that is, two projectors with polarizers are used to simultaneously project two parallax images, that is, the images that the left and right eyes should see respectively. Therefore, if you do not wear electric 3D polarized glasses, you will see on the screen

It is a ghost image, and the 3D glasses worn by the audience are two polarized lenses. Through them, our left and right eyes can see the left and right eye parallax images projected on the screen respectively, creating a three-dimensional effect.

The imAx3d image has clear colors, wide field of vision and better sound effects.

The only thing that worries Yang Ming now is the ticket price of 3D movies and whether the audience can accept it.

At present, the ticket price of domestic movies is generally between 40 yuan and 50 yuan. If you buy it through group buying, then 20 yuan is enough to watch an ordinary movie.

Even a blockbuster movie only costs 30 yuan at most!

Definitely very cheap.

This time, Yang Ming’s price for 3D movies in China is 120 yuan per movie ticket.

If you use group buying or other discounts, you will need at least 80 Chinese yuan to buy a movie ticket.

Compared to ordinary movies, that’s at least 3-4 times more!

I just don’t know if movie fans and audiences can afford the ticket price.

The ticket price is indeed too high.

But there is nothing that can be done. After all, now is not the time for large-scale expansion of 3D movies. Whether it is Donghai Cinema Line or Amc Cinema Line, the cost of transforming the theater into an imAx theater is absolutely astronomical.

The ticket price of 3D movies will not decrease for at least one year.

In fact, this is not what Yang Ming is most worried about. The only thing he is worried about now is the lack of sources of 3D movies.

The theater chain has spent a huge amount of money to transform ordinary theaters into imAx theaters. If there are no blockbuster movies to show, the theater chain will simply be losing money every day.

However, Yang Ming still believes that after those film companies see the success of "Transformers" and face the hot box office, there will definitely be a large number of film companies preparing to shoot 3D movies.
To be continued...