894 Implant Advertising (3/3)
Yang Ming quickly finished filming the scene where the male and female protagonists ride home together in a car after an outing.
To be honest, for this type of commercial film, Yang Ming's acting skills are very comfortable. Even Hua Xiaoyue, who does not have much acting experience, did not waste too much time of the crew.
As long as the vase is beautiful enough, it can cover up other deficiencies.
Due to sufficient preparations in the early stage, "Transformers" was shot very quickly after it was started. All the scenes filmed now can be shot on location. When all the filming on location is completed, Yang Ming will stay with the crew all day long.
Completed in the built blue screen studio.
However, Zhang Kaile and his team have completed all the models of the robots in "Transformers", and the workload has been relatively reduced.
Compared with the disaster special effects shots of "2012", the special effects production of "Transformers" is more cumbersome.
First, we need to make a corresponding conceptual design for each robot that appears in the movie. Fortunately, Yang Ming has memorized every robot in his previous life, and he can draw the general image of each robot with a pen.
This also allowed Zhang Kaile and others to start 3D modeling directly.
The 3D modeling is not the most troublesome part, the most troublesome part is the subsequent texture generation. We can’t just end up seeing Optimus Prime naked on the movie screen with different eye colors, right? Wrong Novel
There are many words on the net
Obviously, it is necessary to generate realistic surface textures.
Now, after Yang Ming has finished filming the various outdoor scenes, and then goes to the blue screen studio to shoot the remaining scenes, the next step is to combine various shots and post-production.
Every second of special effects shots was produced with a lot of money.
Recently, after Yang Ming reached a cooperation agreement with the Ministry of National Defense to support filming, Zhang Kaile has taken some people to the military base to take photos of various advanced fighter aircraft that will appear in the movie this time.
In the movie, there are scenes of fighter planes being blown up by Megatron and the others. You can't deliberately blow up fighter jets in reality, right? There are many words on Wucuo Novel Network
Even if Yang Ming could afford the money, the military would not agree.
Therefore, this requires the special effects production team to come forward.
It was just that Zhang Kaile went to take pictures of the Xiaolong fighter in person, which made Yang Ming wonder whether this guy was really going to work, or whether he was pretending to be a private person to get up close and personal with the Xiaolong fighter, which was worshiped by countless military fans.
While Yang Ming was watching the staff packing various props, a staff member came over with two people.
"Director, there are two people from Geely Automobile Company looking for you."
When he heard this, he looked up and noticed a yellow sports car parked not far behind them. He immediately knew that the other party had sent the car over.
The success of "Transformers" in its previous life also created a classic car, the Chevrolet.
However, in the past, various marketing advertisements during the filming of Hollywood blockbusters have long been mature, but in today's China, they have just begun. Many people even doubt the effectiveness of advertising embedded in movies.
Neither professionals in the film and television industry nor businesses believe in this kind of product placement.
In particular, some people in the film and television industry, after Oriental DreamWorks publicly announced its bid for advertising placement, criticized Yang Ming's approach in the media, which simply tarnished the film art industry.
Even the old dean called him to ask what was going on.
Yang Ming didn't explain much and would wait until everyone saw the movie before talking about it.
"Transformers", a movie about "Autobots", is almost a perfect marketing theme for automobile manufacturers.
In its previous life, the Chevrolet Bumblebee used a huge cost to place advertisements in "Transformers". Within three years, Chevrolet's global brand sales surged by nearly 90%. This is enough to prove the power of "Autobots" and is also the most classic case of movie placement advertising.
How could Yang Ming miss this opportunity!
"Director Yang, the car not far behind me is the Hornet sports car launched by our group this year. According to Mr. Li's instructions, we sent the car to you."
The Geely employee walking in front said with a strange expression.
Recently, there is a rumor circulating in the group that the sports car model originally planned to be launched by the group company this year is not called the Hornet, and the main focus and promotion are not focused on yellow.
But then, for some unknown reason, Mr. Li immediately changed the company's publicity and marketing plan after starting a project cooperation with the entertainment industry's Oriental DreamWorks.
To put it seriously, it's almost like having to start all over again.
The reason why Mr. Li changed his original intention was the young man standing in front of him.
Yang Ming took the keys to the sports car from the opponent and said with a smile: "Thank you!"
He noticed the confusion on the other person's face, but he didn't explain too much. Not to mention that the people of Geely Automobile Group were confused, it is estimated that not many people in the outside world knew about his cooperation with Geely Automobile Group.
In the Oriental Dream Factory’s public bidding for advertising placement, car brands in particular are a top priority.
Undoubtedly, the most outstanding feature of this movie is the protagonist's car, the Bumblebee.
Of course, Yang Ming attaches great importance to it. Although many car companies came to ask for quotations after the public bidding, they were not satisfied with Yang Ming. Even though he already had a certain reputation and status in the international film industry, most car companies felt that
Yang Ming's request was as loud as a lion's mouth.
Full brand series advertising placement starting from 100 million yuan.
Clearly, this is the minimum starting price, and there are various requirements behind it. Once the box office reaches certain data standards, the cost of advertising placement will increase.
The maximum amount can reach 300 million yuan.
In other words, Oriental DreamWorks spends 600 million yuan to shoot a blockbuster. If the global box office data reaches a certain level, they can guarantee a minimum profit of 300 million yuan through advertising placement.
Half the cost of film production.
Damn, this Oriental Dream Factory is so daring to think about.
When Yang Ming asked Liu Xinsheng to announce the advertising placement cooperation plan, many car manufacturers immediately backed down because it was too expansionist.
And whether this new type of advertising placement can be successful is still unknown.
Therefore, those car companies certainly don't dare to spend huge sums of money on Yang Ming's new film. If we talk about tens of millions of dollars, even 50 million dollars, it is not impossible with Yang Ming's strong international popularity.
But Yang Ming, the lion, opened his mouth and directly scared off many automobile companies.
However, what he didn't expect was that Chairman Li of Geely Automobile Group came over, and through his uncle's relationship, he went to Yanjing to meet with him in person, and then agreed to Yang Ming's request.
Yang Ming thought of the close relationship between his mother's family, the Li family, and the Zhejiang Consortium, and his uncle helped make the connection, probably because he didn't want to see himself being laughed at.
Originally, he thought that if Mr. Li of Geely Automobile really cooperated with a helpful attitude, he would not agree to such cooperation, but he did not expect that when Mr. Li read the script that Yang Ming brought out, and Bumblebee
After the robot cartoon shape was created, he immediately agreed to Yang Ming's request for cooperation.
In this regard, Yang Ming still remembers saying "You've earned it" at that time, which almost choked his uncle to death.
If others don’t know, doesn’t Yang Ming still know?
In the previous life, Chevrolet only spent less than 5 million US dollars to place ads in the first film and made a lot of money. Later, in order to win the product placement, it spent 30 million US dollars. At that time, "Transformers"
The production cost of that sequel was US$150 million. Through this income, one-fifth of the cost was recovered before the film even started shooting.
If there were no profits to be made, would GM have spent such a high price?
Chapter completed!