Chapter 808 Inside Story (2/3)
In his previous life, Yang Ming was just a low-level artist who hung out at the bottom of the entertainment industry. Although he knew many inside stories, he really didn't know much about the insider trading among the major entertainment giants. At most, he only heard about it.
However, as his career in this life slowly penetrated into the depths of the entire entertainment industry, he also learned many things that he did not know before.
In other words, he stood at a higher level and saw things he couldn't see before.
As for the rise of Oriental DreamWorks, even now in the entertainment industry, it is considered by countless people to be the biggest miracle. Many people even think that Oriental DreamWorks will be short-lived very quickly. It will last for a few years at most and then disappear from the entertainment industry soon.
And there are many people who have this view.
Whether it is China or the United States, why have the so-called giants in the film industry been the same for decades? Even after ten years, the number and names are still exactly the same, without any change.
During this period, there were also several film companies that made a flash in the pan with amazing results, but soon ran out of stamina, slowly lost their halo, and eventually disappeared from the entertainment industry.
Why?
Are the movies made by those movie companies not good to watch?
Or is it that the top executives of those film companies have no business acumen?
But everyone knows that in this short period of ten years, it was those people who made great achievements at first, and then the company's performance declined rapidly, and it was still these people. This is definitely not a simple business strategy issue.
In fact, anyone with a certain status in the film industry knows that the industry's top resources and the biggest piece of cake are controlled by those fixed giants, and no one is allowed to share their cake.
These giants usually compete fiercely with each other, but that is limited to normal business struggles.
But if a company appears that can threaten their status and interests, they will unanimously turn their guns and jointly target the same enemy.
This is the case whether it is China or the United States.
Brothers Media, Polaroid Company, Zhonghuang Entertainment, Victory Pictures, China Film Group, Royal Entertainment!
These are the six giants in the Chinese entertainment industry. They have basically remained unchanged for decades. These six giants have always controlled the top resources of the Chinese film industry.
Never changes.
It can be said that it is simply impossible for an entertainment company to reach the same level as them in the film industry.
This result has been proved by the skeletons of several film companies that their interests cannot be shared at all.
It is precisely because of this that Oriental DreamWorks has risen rapidly and gained a firm foothold in just two years, which makes everyone in the entertainment industry think that this is a miracle or just a flash in the pan.
Yang Ming was not aware of the complex interest relationships hidden deep within the entire film industry at first.
But when Oriental DreamWorks suddenly reached a certain height in the Chinese film market, he already felt that there was an extraordinary relationship between these six giants. The first person to remind him was not Liu Xinsheng, but Sister Zhu.
An ace agent who is well versed in all the rules of the entertainment industry.
After several subsequent meetings with Lu Enzhong, Yang Ming also learned this from the words revealed by the other party.
From the extremely dazzling halo of Tianxia Pictures in the past few years to the current difficult situation, it can be said that it has something to do with the suppression of the six giants.
The squeeze on the number of screens in theaters, the shooting of blockbusters of the same type to compete for the same period of the film market, the smear campaign by the media, and various means have caused the box office performance of Tianxia Pictures to shrink rapidly.
Otherwise, the company itself would not be in crisis just because of the failure of one movie.
When Yang Ming heard the reminder from the two of them, he was extremely shocked. Then he went back to the college to ask the old dean for advice, and then he realized how lucky Oriental DreamWorks was to be able to gain a foothold in the entertainment industry.
In the film industry, a director who has continuously achieved success and won huge box office is definitely the most popular among film companies.
If it reaches a certain point, it is normal for even those giants to revolve around successful directors.
There are even some cooperations between big directors and giants. The director can get up to 20% of the movie box office. In addition to the original director's salary, there have been several real cases where the director earned more than 100 million yuan from a movie.
For example, last year Li Canghai's "Great Man" filmed for Victory Pictures earned nearly 600 million yuan in box office in East Asia. Director Li Canghai alone could get at least 100 million yuan in dividends.
If there are various expenses such as going to theaters and distributing copies, the profit obtained by Victory Pictures will only be able to recover the investment at best.
For giving up such huge profits for a director, are these giants doing charity? Are they stupid?
Obviously not.
Excluding the box office of East Asian movies, "Great Man" also has a box office of nearly 500 million worldwide. However, the director does not participate in sharing this part of the cake, so this is a delicious cake shared by the film company alone.
But for Chinese film companies, there are really only a few movies that can achieve such great box office results internationally as "The Great Man".
There are also other benefits, which have not been calculated.
According to statistics, the DVD copyright of "Great Man" was sold for 28 million yuan, the TV copyright was sold for 11 million yuan, and peripheral sales reached 200 million yuan. According to the film company's 15% commission on peripheral income, the income is another 30 million yuan.
This does not include other invisible copyright income.
These Victory Pictures alone have achieved eye-catching results. For film companies, box office results are never the best interest, it is only a guarantee of success.
The biggest benefit comes from copyright.
Especially with the rising popularity of online film and television, their film copyrights have found new profit growth points.
For example, "2012" filmed by Yang Ming himself, for the sake of financial transparency, the finances of subsidiaries are not confused. Even if the buyout fee for the online screening sold to Popcorn.com is 5 million yuan, as for other video websites, it will not be lower than that at all.
7 million Chinese yuan.
It can be said that for giant companies, the most important thing is always the income from copyright.
Therefore, in the entertainment industry, no matter how successful a director is, no matter how popular his movies are, as long as his movie has investment from a giant, and the final copyright belongs to the giant, they will definitely praise the director. As long as the box office results are good, the director will
There will be a certain right to receive a share of the box office results.
This is also a symbol of a great director.
However, if the director wants to open his own film company to make a movie, and the copyright belongs to his own film company, he will definitely attract pressure from giants and other film companies.
Maybe one or two successes will not attract the attention of giants, but once you reach a certain scale, you will definitely attract merciless attacks from the giants, including theaters, media, actors, publicity and so on.
Chapter completed!