Chinese people have a tradition that has been passed down for thousands of years, that is, they are very good at face.∈♀ small,...o

Whether it is backward in the past or strong in the present, the Chinese people's face-saving special changes have not changed at all.

In the previous life, the Chinese film industry had no outstanding movies except for the brief glory of Hong Kong films. They could be released in the United States. Even if several movies were released in the United States, the box office data was difficult to see.

Even as long as there is a movie that can be released in the United States, no matter how box office performance is, it will be reported by countless domestic media as a top priority.

And the film company will be titled "global release".

Later, this behavior was gradually regarded as a deformed view of the progress of Chinese films.

Although the Chinese film industry in this life is not as strange as in the previous life, Hollywood blockbusters have turned their attention to the Chinese film market in recent years, and have been defeated by the Chinese film industry for several consecutive years and have no power to fight back.

This makes the domestic film industry look dull.

Therefore, in the past or two years, the domestic film industry has also tried its best to release several so-called domestic meticulous works to be screened in the United States. Unfortunately, the box office results are really unwilling to be watched.

Because Chinese films have suffered large-scale failures in the United States in the past or two years, American theater companies will never choose to release Chinese films in general.

The question raised by Gerry Lopez is very direct now, or it doesn't give Yang Ming a trace of affection.

Does a major shareholder have no intention of his own? Does he have no right?

When Yang Ming heard Gerry Lopez's question, he smiled bitterly. It seemed that the domestic film industry became more and more unwelcome like his previous life. He pondered for a moment, and then said frankly: "My request is to treat every movie fairly, regardless of whether this movie was a movie made in China or not."

Everything depends on strength. He will not force any Chinese movie to be released on theaters because of his so-called honor and dignity, nor can he tolerate the theater company looking at Chinese movies with tinted glasses.

"Chinese films will definitely go to the world. This is an irreversible trend. It is a matter of time before entering the US market. However, Chinese films are very fast, and it is unrealistic to enter the US market in large quantities. It takes a process." Yang Ming calmly and confidently, "After the acquisition of A, whether to enter Chinese films, what films to enter, and how many films to enter, the management of A will decide by itself according to the rules of the US industry and market demand. Oriental DreamWorks will not interfere, but I definitely don't want to see the company's management looking at Chinese films with discriminatory eyes."

Yang Ming's answer did not hide his thoughts, just like Gerry Lopez, extremely direct.

Hearing Yang Ming's words, Gerry Lopez's eyes gathered and looked at the free-spirited young man in front of him seriously. After a moment, he dripped his head and said slowly: "As long as I master a, similar things will not happen. Fairness is always my belief."

As a well-known manager, Gerry Lopez knew that it was impossible to not release a Chinese movie in theaters. Besides, hasn’t Hollywood entered China now?

As long as Oriental DreamWorks does not mandate as a shareholder, Gerry Lopez believes that it is enough.

In fact, what Grie Lopez is most concerned about is that he is afraid that after Yang Ming acquires A, he will use this theater company as a channel for Oriental DreamWorks to dump Chinese movies. Now that he has received Yang Ming's promise, the biggest stone in his heart fell down, and it is relaxed.

Under this premise, the chat between Gerry Lopez and Yang Ming became more and more in-depth and more enjoyable.

When Yang Ming often said some reform measures that had already proven successful in the theater company in his previous life one by one, Gerry Lopez showed a shocked and joyful look.

If every industry does not keep pace with the times, it will inevitably be eliminated, and the same is true for theater companies.

With the progress of society, the requirement for audiences to choose cinemas to watch movies has gradually become higher and higher.

Cinemas with narrow, dim and outdated facilities should be eliminated or renovated immediately. Cinemas nowadays should slowly develop towards the direction of the super cinema and shopping center, with stadium-style seats (the sight will not be blocked by the audience in front), and with good sound effects, and more movies will be shown at the same time, making it more comfortable to watch.

Among them, Yang Ming also discussed issues with Gerry Lopez about the income generation of cinemas, which benefited Gerry Lopez a lot.

As we all know, in addition to the income from movie screenings, the most important thing for cinemas is their own popcorn and beverage income, but Yang Ming proposed to slowly join the sales of catering, gaming computer rooms, and books.

There is also a very important source of income for cinemas. Yang Ming thought about it and said it. He found that this cinema income-generating model that he hated deeply in his previous life has not yet appeared in China or the United States in this life.

Screen advertising.

It is a commercial advertisement played before the movie is screened. Yang Ming remembers that every time he went to watch a movie in his previous life, it would take at least seven or eight minutes of advertising time before the movie was officially launched.

However, this pattern has not appeared in this life.

When Yang Ming spoke out the idea of ​​screen advertising, Gerry Lopez and Barber not only did not have any surprises, but instead looked at each other, which seemed extremely hesitant.

"What's wrong?" Yang Ming asked curiously, and he was also puzzled in his heart. He should be right that this income-generating model is not wrong. You should know that screen advertising is the big part of the cinema advertising revenue.

Except for those theaters with better geographical location and resources and outdoor advertising can sell high-priced outdoor advertising, the screen advertising revenue of most theaters accounts for 90% of their advertising revenue. However, he remembered that there was a data statistics in his previous life.

In his previous life, in 2012, the U.S. Cinema Advertising Commission conducted a statistics that its member theaters achieved advertising revenue of approximately US$636 million.

I was assigned to the theater and had a yearly advertising revenue of 1 million US dollars, absolutely.

Coupled with other cinemas’ other income, it can be said that it is very considerable.

Just Gerry Lopez and Barber act so strangely?

"Yang, this, this, if you do this, will it affect the audience's viewing experience?" Barber didn't quite agree with this move.

For film companies, they do not want their own movies to have messy advertisements to affect the audience's mood before they start broadcasting. This model generates income and may have some negative impact on the movie screening.

To be on the safe side, he was reluctant to see this film industry revenue-generating model emerge.

Compared to Barber's opposition, Gerry Lopez showed a thoughtful look and seemed very moved.

After all, they have different perspectives, and the results of looking at problems will be different.

Gerry Lopez has been hearing Yang Ming's method for many years. When he thought about it carefully, he was sure that Yang Ming's creativity was very good. Once it was successfully operated, it would inevitably bring considerable returns to the theaters. Of course, he was moved.

———

I wanted to say that I would pay off my debts tomorrow, but after thinking about it, I didn’t dare to say it, for fear that I would not be able to achieve it. There is no way, office workers; I will definitely pay back the debts I owed, so don’t worry.

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Chapter completed!