Yang Ming thought about the special effects plan in his mind for a while. It didn't take long before his thoughts returned to the publicity plan for "Those Years". But now, professional Internet marketing talents sent by Jack Ma came to the company's planning department.

He shouldn't need to worry about brainwashing people. "Ding(click".x.o

The revision of Popcorn.com is very thorough.

Whether it is the operating model or the means of profit, compared with the past or compared with several other online video companies today, they are two completely different operating models.

Therefore, even though several other online videos are following the example of Popcorn.com and developing a free model, Yang Ming and Jack Ma are not worried at all.

Because they didn't learn the essence of popcorn.

For example, in the past, advertising on websites and videos was basically nationwide. If the product business did not cover the whole country, advertising online would be very disadvantageous.

After all, for a city-level manufacturer to spend so much money on a nationwide advertisement is a complete waste of resources.

Because of this situation, online video companies that receive advertising orders either don't open or stay open for three years. The website's monthly advertising business is very unstable.

But now through the suggestions given by Yang Ming, video advertisements are directly targeted at cities. That is, if a manufacturer in the Magic City wants to advertise, as long as it costs much less than the national general investment, it can watch the video in the Magic City area through Popcorn.

Internet users will see the advertisements placed by this Magic City manufacturer on Popcorn.com.

After the revision of Popcorn.com, this city positioning model was adopted through technological innovation. After the traffic of Popcorn.com increased steadily, this advertising model was immediately enthusiastically pursued by countless advertising groups.

The most important thing is that in order to prevent the advertising business from occupying most of Popcorn.com's energy, Yang Ming asked Jack Ma to directly subcontract Popcorn.com's city-targeted advertising and develop provincial or municipal advertising agencies.

From now on, unless they are manufacturers of National Tongtou, Popcorn.com will accept them. Otherwise, the advertising business of other cities, provinces and merchants will be handled by the following advertising agencies.

In the future, Popcorn.com’s main focus will always be on technological innovation and content creativity.

According to Yang Ming's request, after Popcorn.com launched the city positioning function, the next step was customer positioning!

Through the browsing habits and viewing preferences of netizens on Popcorn.com, we can directly analyze the netizen's gender, personal hobbies, age level, and other behavioral habits.

Then through these behavioral habits, we directly help merchants place advertisements among targeted Internet users.

When Yang Ming made these demands to Ma Yun, he immediately shocked Chen Jing and his group of technical geeks from Popcorn.com, and almost shocked Yang Ming.

In this regard, Yang Ming also felt helpless. In his previous life, this was a bad advertising and marketing method. He didn't expect that at this moment, he just said a concept and people worshiped him. However, he was really a little excited in his heart.

.

In fact, this advertising and marketing model was really common in previous lives.

It's like you browsed a lot of men's clothing products on Taobao, and then when you go to other websites, the ads that pop up are all pop-up ads about men's brand clothing.

This is locating customers!

Yang Ming is very clear that the future Internet world is actually the era of big data, and everything is based on data analysis. Therefore, he will let Jack Ma and others develop in this direction and lead the world's Internet development trend.

He heard that recently, Jack Ma was preparing for an advertising alliance, and he would launch the project as soon as Popcorn.com's customer positioning technology matured.

An hour later, the person sent by Jack Ma who had been responsible for advertising and marketing arrived. Yang Ming had met this person several times and knew him well. His name was Zhu Minglu, a young man with a very flexible mind.

When Zhu Minglu heard Yang Ming's request, he expressed strong confidence. There would be absolutely no problem in making a viral advertisement for "Those Years", and then he would give the planning of Oriental DreamWorks a clean slate.

Let these people understand the advantages and disadvantages of current online advertising.

When Yang Ming saw Zhu Minglu's confident look, he felt relieved and without saying anything else, he asked Zhu Minglu to host the meeting.

As for him, he no longer had time to attend this meeting because he had just received a call. Minister Guo asked him to go over immediately and ask him if he had anything to do.

After receiving the call, Yang Ming gave Zhu Minglu some instructions, then took him to the conference room, introduced him to the people in the planning department, and he left in a hurry.

On the way to the National Propaganda Department, while driving, he was also thinking about the allocation of publicity resources for the movie "The Girl We Chased Together in Those Years".

He has already decided in his heart that traditional advertising channels will account for one-third of the promotional expenses for "Those Years" this time. Any more will be wasted. There are so many blockbusters during the Spring Festival. After all, "Those Years" is just a romance film.

Spending more money on traditional advertising channels will not have obvious advantages.

The focus of this promotion is to promote "Those Years" through the Internet.

When Yang Ming went through various inspections and arrived at the office of Director Guo of the National Propaganda Department, Minister Guo had just finished his work and was free to receive Yang Ming.

"Xiao Yang, the "A Bite of China" you filmed this time is very good. The leaders above spoke highly of this documentary." Minister Guo smiled heartily when he saw Yang Ming coming in.

"Thank you for the praise from the leader. This is all the credit of the crew." Yang Ming said with rare humility.

Although Minister Guo has only met Yang Ming a few times, he has a good grasp of Yang Ming's character. Just from the last time Yang Ming confronted the Zhang family's son-in-law Zhao Ziyang in the National Garden, he knew that this guy was very good.

Not an easy person to talk to.

Now that he saw Yang Ming's humble look, he was naturally extremely surprised and couldn't help joking: "Hey, why have you become so pretentious? Well, don't act like a frustrated daughter-in-law in front of me. No one dares to

I’ll eat you up and talk to you about business!”

After hearing what Minister Guo said, Yang Ming immediately straightened his waist and said, "If anything happens, the leader will just give you instructions."

"You kid, you're talking nonsense with me again." Minister Guo pointed at Yang Ming and smiled, then his expression became a little solemn and he said slowly: "In the following episodes of the documentary "A Bite of China", can you still

Guaranteed to be the same as the first episode?”

Yang Ming was stunned and couldn't help but think that Minister Guo had already asked Yang Ming this question before, and he also gave an affirmative answer.

But at this time, why did Minister Guo keep talking and bring up this issue again? Does Yang Ming really want to issue a military order?

"Minister Guo, don't worry." Yang Ming said firmly with doubts.

----

I was in a bad mood yesterday due to work, so I didn't have the time to update. I'm extremely sorry and bow.
Chapter completed!