The first feedback came from the box office data and attendance rates of the 1,000 screens and more than 60 theaters of Xinlian Cinema Line.

The attendance rate is about 40%. There were two screenings today, and the total box office was just over 3.2 million!

When Yang Ming and others heard the data that Liu Xinsheng said, they were neither happy nor disappointed, because this was a very normal data for a movie produced by a newcomer and a new company, and even some other recent

Newcomers who debut have not yet achieved this level of success!

After a while, data came from the Donghai Academy Circuit and the Academy Academy Alliance!

Donghai Cinema has an attendance rate of 50% and a total box office of just over 10 million.

Academy theaters had an attendance rate of 80% and a total box office of just over 2.4 million.

In other words, today Yang Ming's "My Sassy Girl" was screened twice in the evening, with a total box office revenue of 15 million!

There is no problem in recovering the cost based on this result, but there is still a long way to go to meet Yang Ming's expectations.

However, Yang Ming did not expect that the Academy Theater could have such a high attendance rate during this off-season period. It only had half of the screening screens of the New Alliance Theater and received more than 2.4 million in box office.

You should know that the ticket price at the college chain is only 15 yuan, which is 5 yuan cheaper than the ticket price at other theaters, and you need to have a student ID to purchase tickets.

What surprised Yang Ming the most was that the attendance rate of the academy's theaters was 80%, which is a very rare figure.

"Continue to increase the promotion of Xinlian Cinema and Donghai Cinema within a week." Yang Ming thought for a while and said.

The movie box office has the greatest potential within the first week, so Yang Ming will definitely not give up the plan to continue promoting it within the first week. However, due to the restrictions of the education department and the current 80% attendance at the academy theater chain

rate, there is no longer much meaning in doing publicity.

"Yes!" Liu Xinsheng nodded easily.

The box office on the first day today was more than 15 million. There is no problem in recovering the cost. Liu Xinsheng is relieved. Although the attendance rate of Donghai Cinema and Xinlian Cinema is not very satisfactory, think about Yang Ming and the company's

status, he was relieved.

For the first time, you can’t be too demanding. It’s good if you can avoid losing money.

After a while, everyone who had received the data said goodbye and went home with different moods.

The next day, reports from major news media also came out one after another.

Compared to yesterday's unsatisfactory attendance rate, most of the reports from various media outlets made positive comments about Yang Ming's first film.

"In our traditional Chinese society, the concept of male superiority and female inferiority has been passed down for thousands of years. It can even be said that it has been melted into our blood. Even in modern society, this concept is still widespread, but "My Sassy Girl"

But on the contrary, Yang Ming, a talented newcomer, not only showed his superior musical talent in the past, but now through this movie, he has re-portrayed and created a unique new era woman. As the female lead, Hua Xiaoyue

, perfectly performed the character named Song Mingxi!"

""My Sassy Girl" is a typical Yang Ming-style romantic film: low-cost small production + sensational + youth idol. It combines the freshness and delicacy of Yang Ming's previous idol dramas with the romance of European literary films.

The emotions and the nonsensical comedy of comedy movies are combined into one, evolving into a sensational story happening around us."

"With a simple and clear plot, a fresh and lively rhythm, "Silly Guys and Bad Girls" brings out endless jokes. However, these jokes are not just for the sake of being funny, crude nonsense, but full of fun, relaxed and natural life comedy, which makes people laugh.

The movie, which lasts for more than two hours, never felt boring at all.”

"Hua Xiaoyue, I just want to take a peek at you. I don't love you that much. I just love you a little. Other people's love is as deep as the ocean. My love is shallow. This girl who has never had any acting experience, completely interprets

It shows the way a modern woman treats love. She looks savage on the outside, but is extremely weak on the inside. I like this newcomer’s performance very much, and I just want to say one thing: While others are happy, I just want to take a peek at you."

Many news newspapers and periodicals have basically all reported positively on Yang Ming's "My Sassy Girl", with words of praise and exclamation everywhere.

Among them, especially in Film Weekly, a well-known film journal in China, the review written by the well-known film critic Wu Linfan was the most straightforward, and even praised Yang Ming and this film to the sky.

"Whether it's this year's Golden Dragon Awards, the American Academy Awards, or the Best Film Music Awards, there's still no suspense!"

The title of the report written by Wu Linfan was extremely eye-catching. Many people were attracted by the report he wrote. However, when people who have watched the movie "My Sassy Girl", after reading this report, they felt

This film critic is not talking nonsense, he is telling the truth.

This report does not start with the movie itself, but instead starts with the songs and soundtrack.

"b" and the violin score at the end!

However, Wu Linfan didn’t know the name of the violin score either. In his report, he strongly requested Yang Ming to reveal the score and title of the movie music played on violin!

Next, this well-known film critic used another title to comprehensively evaluate Yang Ming's film.

"With your raised head, you can never see the tears I shed with my head down."

"Many times, people want to cry, really want to cry, but they just can't. However, sometimes, people don't want to cry at all, but they have an urge to cry. You want to hold it in, but when you relax a little, the tears come out.

It just flowed out. From the beginning of the movie..."

Wu Linfan used beautiful words and admiring tone throughout the whole article, almost praising Yang Ming and this movie as a rare type in the world, but it can also be seen that he loves this movie in his heart!

The next day, news reports from major media outlets and overwhelmingly positive comments about "My Sassy Girl", coupled with the comments from viewers who had watched the movie last night, made it possible for "My Sassy Girl" to be screened starting at noon that day.

》, it suddenly became popular.

Whether it's attendance or box office, the situation is great.

After everyone at Oriental Dream Company heard the news, they all cheered happily. Yang Ming also slowly breathed a sigh of relief, and his word-of-mouth publicity plan could begin to be implemented.

In fact, before the movie "My Sassy Girl" was released, Yang Ming had already made a publicity plan in his mind.

In the early stage, viral marketing on the popcorn video website was used to create a topic and attract the attention of the public, letting everyone know that a movie called "My Sassy Girl" was about to be released.

At the same time, it also heated up the topic of this event through the generous prizes and further deepened the impression of "My Sassy Girl" in the minds of the public.

Finally, after the movie is released, it can ignite a box office boom through word-of-mouth marketing.

All these plans were decided upon by Yang Ming after careful consideration. Others could not be sure of the film's reputation or its quality, but how could Yang Ming not know?

If you think about the influence this movie had in East Asia in its previous life, you can understand how classic this low-budget love movie is.

After the movie "My Sassy Girl" became popular, it cultivated countless girls with savage tendencies, which made men throughout East Asia complain. Since their girlfriends watched this movie, the number of punches they received increased.

many.

Only Yang Ming could think of this kind of plan, and only he dared to make it, because only he knew how classic this movie was.

Therefore, he formulated a publicity plan focusing on word-of-mouth publicity.

Nowadays, with all the positive reviews from the media and word of mouth from moviegoers, the attendance and box office of "My Sassy Girl" have suddenly become a hit.

This situation has directly affected the same type of movie "School Time" premiered by Zhonghuang Entertainment today.

Originally, both Zhonghuang Entertainment and Bai Chongshi laughed when they learned about the box office and attendance of "My Sassy Girl" in the morning, and did not take this movie or Yang Ming to heart at all.

The 40%-50% occupancy rate of ordinary movie theaters and the box office of 15 million on the first day of release are not difficult at all for Zhonghuang Entertainment, which spent a lot of money to build a luxurious lineup to shoot "Campus Days".

Therefore, after people from Zhonghuang Entertainment learned yesterday's data about "My Sassy Girl" in the morning, they no longer took the movie to heart.

However, after the movie review reports from various media in the entertainment industry were released in the morning, the situation suddenly changed, and coupled with Yang Ming's plan to use word-of-mouth promotion, "My Sassy Girl" suddenly became extremely popular.

News media, online media, TV stations, and various news media all have reports and comments about "My Sassy Girl".

Suddenly, "My Sassy Girl" was at the center of public opinion.

Through this popular situation, the box office of "My Sassy Girl" has been soaring since it started showing at the cinema at noon. By the evening, it was hard to get a ticket.

The premiere of Zhonghuang Entertainment's "Campus Times" starts at six o'clock tonight, and their scene is much bigger than Yang Ming's.

Not only was the premiere held in China's famous Great Hall, but there was also a red carpet catwalk. Zhonghuang Entertainment invited several well-known stars in the entertainment industry to attend their movie premiere tonight.

Of course, coupled with Zhonghuang Entertainment’s own superstars and artists, the entire premiere was simply star-studded, it was so dazzling.

Entertainment media across China, as well as some well-known film critics, were also invited to attend the premiere of "Campus Times".

Wu Linfan, the well-known film critic of "Film Weekly", was also on the invitation list. He was not absent and arrived on time. He did not pause too much on the carpet at the door. He walked directly into the auditorium, sat down on his seat, and waited.

The beginning of the movie!
Chapter completed!