Chapter 435(2/2)
This is a topic that cannot be circumvented no matter how you approach it.
Therefore, invisibly, "My Sassy Girl", the name of a movie, has been seen countless times by people all over China, and they are also curious about how the couple can participate in a movie that has not yet been released.
Can win a million dollar prize.
In just one day, the number of exposures of "My Sassy Girl" skyrocketed, quickly surpassing "Campus Days"!
Yang Mingyao's effect has finally been achieved. With shocking incentives and viral topic marketing, this is not a simple topic as 1+1=2.
Faced with the sudden popularity of "My Sassy Girl", the publicity staff at Zhonghuang Entertainment were all dumbfounded.
They have never encountered this situation.
If we talk about the investment in publicity plans, Zhonghuang Entertainment's capital investment is definitely several times that of Oriental DreamWorks. But how come the new company, which has always been overwhelmed by them, suddenly turned around?
They were puzzled, and Bai Zhongshi was also surprised.
However, Bai Chongshi didn't think for long before he guessed some of the reasons behind this incident.
Yes, Zhonghuang Entertainment's investment in promoting the movie "Campus Days" has already gone down to several million yuan, not to mention 1 million yuan. The publicity expenses have already exceeded 5 million yuan and are almost reaching 7 million yuan.
A campus love movie with an investment of only 20 million yuan actually invested 7 million yuan in promotion work, which is equivalent to one-third.
Isn't this too crazy?
Even so, the movie "School Days", which cost 7 million yuan to promote, was surpassed in terms of momentum before it was released in half a month.
A small company that was established less than a year ago, with an investment of no more than 2 million in publicity, actually surpassed the wealthy Zhonghuang Entertainment in terms of film promotion. This really makes the people at Zhonghuang Entertainment feel ashamed.
Bai Chongshi was sitting in his office, thinking about the situation just reported by his subordinates, and frowning. Obviously, this matter was too difficult.
"Haha, a grand prize of 1 million!" Bai Chongshi couldn't help but sneer. He really didn't expect that his massive publicity plan, which cost 7 million, would be surpassed by a small company that only spent 1 million to lure him.
This situation made Bai Zhongshi really uncomfortable and aggrieved.
He spent 7 million!
And what about the other party?
The biggest investment is just a big prize of 1 million yuan. In terms of TV stations, radios, newspapers, and any traditional advertising channels, all the publicity has been suppressed by "Campus Times", and there is no sign of turning around.
However, now that the opponent only used a million-dollar prize as a gimmick to make a sensation, he actually broke his originally hurtful situation, which made him really unwilling.
Just when Bai Jongseok was considering whether to invest more in publicity, the popcorn video website suddenly launched an advertising video titled "My Sassy Girl Trailer" on its homepage.
As soon as this trailer was released, it immediately attracted countless crazy clicks from netizens.
To be honest, through Yang Ming's brutal collection of large prizes, it has already aroused the hearts of all netizens.
The rapid switching of scenes, the clear love-hate character of the heroine, and the scenes with only the beginning without explanation have attracted the curiosity of the vast majority of netizens.
The scenes of the heroine's brutal behavior in the trailer were mostly fleeting, leaving netizens scratching their heads and wanting to know what the plot was going to be like. Unfortunately, they could only watch it in the cinema at that time.
After Yang Ming released the trailer through Popcorn.com, it was obvious that this was the last mobilization before it was broadcast.
The day after the trailer for "My Sassy Girl" was released, Zhonghuang Entertainment also took action. They held a grand press conference and officially announced that China's three major theater chains would jointly release "Campus Days".
The curtain will reach more than 4,000 yuan!
Faced with this situation, Yang Ming was not to be outdone and immediately held a press conference. Donghai Cinema, Xueyuan Cinema, and Xinlian Cinema will screen "My Sassy Girl", although there will be no Zhonghuang on the screen.
There was a lot of entertainment, but it still cost more than 3,000 yuan!
The tit-for-tat measures of Oriental DreamWorks and Zhonghuang Entertainment immediately aroused the interest of the entertainment industry!
This kind of situation has not been encountered in the entertainment industry for many years, especially if it is not related to Zhonghuang Entertainment, it is even rarer and more worthy of attention.
Now everyone can't wait to get to July 7th, because that is the day when "My Sassy Girl" is released!
One day ahead of Zhonghuang Entertainment’s “Campus Times”.
On that day, there will be a lot of attention. Everyone wants to know how the movie "My Sassy Girl" is going to be?
————
In the past few days, personal life-long events have been going on at home, and I have been really busy, so the updates are a bit unstable. I apologize in advance!
He was so unwilling to move and actually broke his own situation of hurting others.
Just when Bai Jongseok was considering whether to invest more in publicity, the popcorn video website suddenly launched an advertising video titled "My Sassy Girl Trailer" on its homepage.
As soon as this trailer was released, it immediately attracted countless crazy clicks from netizens.
To be honest, through Yang Ming's brutal collection of large prizes, it has already aroused the hearts of all netizens.
The rapid switching of scenes, the clear love-hate character of the heroine, and the scenes with only the beginning without explanation have attracted the curiosity of the vast majority of netizens.
The scenes of the heroine's brutal behavior in the trailer were mostly fleeting, leaving netizens scratching their heads and wanting to know what the plot was going to be like. Unfortunately, they could only watch it in the cinema at that time.
After Yang Ming released the trailer through Popcorn.com, it was obvious that this was the last mobilization before it was broadcast.
The day after the trailer for "My Sassy Girl" was released, Zhonghuang Entertainment also took action. They held a grand press conference and officially announced that China's three major theater chains would jointly release "Campus Days".
The curtain will reach more than 4,000 yuan!
Faced with this situation, Yang Ming was not to be outdone and immediately held a press conference. Donghai Cinema, Xueyuan Cinema, and Xinlian Cinema will screen "My Sassy Girl", although there will be no Zhonghuang on the screen.
There was a lot of entertainment, but it still cost more than 3,000 yuan!
The tit-for-tat measures of Oriental DreamWorks and Zhonghuang Entertainment immediately aroused the interest of the entertainment industry!
This kind of situation has not been encountered in the entertainment industry for many years, especially if it is not related to Zhonghuang Entertainment, it is even rarer and more worthy of attention.
Now everyone can't wait to get to July 7th, because that is the day "My Sassy Girl" is released!
One day ahead of Zhonghuang Entertainment’s “Campus Times”.
On that day, there will be a lot of attention. Everyone wants to know what the movie "My Sassy Girl" is like.
————
In the past few days, personal life-long events have been going on at home, and I have been really busy, so the updates are a bit unstable. I apologize in advance!
Chapter completed!