Although from the data point of view, this performance cannot be compared with the first-tier TV stations, even the data of the second-tier TV stations cannot keep up.

But this is what Phoenix TV achieved after just one day of broadcasting for the first time!

It is a very scary thing for a TV station with no historical background and no obvious regional bias to achieve such results within just one day of its first broadcast.

Various television stations, especially the executives who had rejected Oriental DreamWorks' request for cooperation, were extremely shocked when faced with the statistics from Phoenix TV.

Especially after the staff under my command estimated that the highest ratings of "Next Stop, Happiness" should be 2% based on this statistics, they regretted it even more.

A TV show with no reputation and a newly established TV station can achieve a maximum ratings of 2%, so if it is placed on a first-tier TV station with huge influence, such as these, a maximum rating of 5% is absolutely appropriate.

They are even sure that the highest ratings of this TV series will exceed 15% by the time it reaches the finale. Such a TV series with the potential to be a hit has been turned away by them. Why don't they say that now they are so regretful that their intestines are blue?

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In fact, what they regret most is not the ratings of the TV series "Next Stop, Happiness", but the response to this TV series.

Even though Phoenix TV has poached several well-known Chinese hosts before, it has still not been taken seriously by those established TV stations because they know that if a TV station wants to gain a foothold, it cannot succeed by poaching.

None of their first-tier TV stations is based on the local area. Through years of influence, it has developed its own brand and has a resounding name in China.

However, Phoenix TV does not have any regional preference and can only spread through the novel method of network broadband. It can be said that those old TV stations don't take it to heart at all, and even think that Phoenix TV's model is just sensationalism and not worth mentioning.

But the highest ratings on the first day of "Next Stop, Happiness" gave them a loud slap in the face, which made them dizzy.

What worries them the most is that this TV series is likely to become a key factor in boosting the overall ratings of Phoenix TV. Although it is no longer the case that a TV series can save a TV station in the past, they are very worried about the consequences this TV series will bring.

reaction.

Unfortunately, now they can only watch and hope that this day will never come.

Yang Ming received a good news call from Wu Yuanzhi in the evening, but he did not let this achievement go to his head. He asked Wu Yuanzhi to continue to expand Phoenix TV's publicity offensive on the Internet and to use Internet thinking to consider Phoenix TV's strategy.

If Wu Yuanzhi had doubts about Yang Ming's suggestion before, now she has no doubt and absolutely agrees and supports Yang Ming's suggestion.

In fact, the number of users who watch Phoenix TV through mobile apps and mini computers is completely beyond everyone's imagination.

The next day, Wu Yuanzhi arranged for his subordinates to continue to expand the scope of publicity on the Internet. Phoenix TV's QR code scanning and downloading screens all appeared on major portal websites and well-known forums.

Of course, the advertising costs are also an astronomical figure.

Previously, Yang Ming had spent more than 100 million on establishing a TV station, office space, recruiting staff, various expensive equipment, and poaching major hosts.

Yang Ming gave Wu Yuanzhi an advertising budget of 100 million. With this level of publicity, a budget of 100 million would probably not take long.

Now that Phoenix TV has just been established, advertisers are waiting calmly and have not invested in publicity expenses for this newly established TV station. Moreover, even if Phoenix TV sells advertising space now, it cannot sell at a high price.

It will probably take some time before Phoenix TV can make money back.

During this period, Yang Ming's funds must be used to support it.

Fortunately, the development momentum of Phoenix TV did not disappoint Yang Ming.

For three consecutive days, Phoenix TV's ratings statistics have been very stable and rising, especially the number of online viewers and mobile users, which are growing at a rocket-like rate every day.

Cable TV channels are limited by the number of users of network power companies and currently do not have much potential to tap.

The number of users on the Internet and mobile terminals has increased by a large amount every day, which is really surprising.

Especially after the live broadcast of "Happy Camp" hosted by Li Ruolan and He Chen on Saturday night, the response was very strong, and the number of online viewers and mobile users soared even more.

The guests of the first episode of "Happy Camp" were the four great kings and queens: Mu Ying, He Huan, Niu Hua, and Li Xiangjun. It attracted countless fans to leave messages and discuss frantically, which shows the impact of this program.

The appearance of the four kings and queens of Mu Ying, Li Xiangjun, Niu Hua and He Huan is also a warm-up for the "Voice of China" broadcast live next Friday and attracts popularity.

In just a few days, Phoenix TV, a newly established media, became completely popular in China.

Whether it is news reviews, variety shows, or TV dramas, in terms of quality and creativity, it is not inferior to, or even surpasses, all similar programs in China.

Phoenix TV's popularity and popularity spread throughout China in just a few days. Coupled with the role of advertising, the total number of downloads of Phoenix TV's mobile client has exceeded 10 million, a five-fold increase.

Moreover, this exaggerated download speed has not only not stopped, but is still rising.

The content of the program is novel and interesting, and it has an excellent reputation. Most of the comments from viewers and users are positive.

Phoenix TV's growing popularity day by day has shocked all the media in China. They never thought that a newly established TV station would become so popular.

It can be said that if this momentum continues, Phoenix TV will have a bright future, and its future status will definitely not be inferior to that of any established TV station in China.

Faced with the novel development model of Phoenix TV, some celebrities commented bluntly: "This is the success of the Internet era. The future of the world must be the world of the Internet. The success of Phoenix TV has confirmed this!"

This is indeed the case. According to statistics, Phoenix TV's largest audience currently comes from the Internet.

Phoenix TV became popular and successful.

At this time, the advertisers who were watching calmly on the side finally couldn't bear it anymore and began to contact Phoenix TV station one after another, wanting to place advertisements or sponsor the title!

Among them, the TV series "Next Stop, Happiness" and "Happy Camp" are the most favored by advertisers.

Faced with this situation, Yang Ming and Wu Yuanzhi finally breathed a sigh of relief and could get their money back.

But even so, Yang Ming's funds are still tight, and he feels that he really has to borrow money.
Chapter completed!