Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 302 Advertising Effect

With the crazy on-demand broadcast of "Unexpected" on Popcorn.com, it achieved great success, and the success of this online video short drama has also attracted countless attention and analysis.

Among them, advertising is even more eye-catching, because "I Never Expected"'s profitability is too strong, and even Yang Ming did not expect that this novel advertising method would attract such a great influence.

Some media specifically reported on the advertising model of "Unexpected": "Unexpected" has not only become a big surprise in the online film and television industry, but its profitability is also a new channel for domestic soft implant advertising marketing.

It is different from the rigid implantation method of traditional video advertising! The advertisements in "Unexpected" generally have three modes - the opening graphic and text advertisements at the beginning, the soft implantation of the plot, and the behind-the-scenes implantation. With interesting creativity, "Unexpected" can turn the advertisement into entertainment, and the favorability of the content is smoothly transferred to the brand itself, which is not easy to arouse the audience's disgust.

After Yang Ming switched the unique and unique advertising model of "I Never Expected" in his previous life to this life, the effect was even more amazing. There are countless advertising producers who want to cooperate with now, all holding money and wanting to wait to cooperate with the "I Never Expected" crew.

However, Yang Ming’s regulations on the crew were too strict, but even so, there were still a large number of advertisers waiting for the crew to cooperate.

Yang Ming came to the company this time, one was to negotiate cooperation with an advertisement maker, and the other was to think of a better idea for the advertiser.

"Mr. Yang, how do you make the advertising slogans of this dairy company this time?" Zhu Minglu said frowningly. He is responsible for the company's advertising planning, but he never felt that this short month is even more tiring than the decades that have passed before.

Before "I Never Expected" was popular, Zhu Minglu broke his leg and brought one or two advertising sponsors to the crew; when the short video drama became popular, he was still miserable and had to rack his brains for an advertiser's advertising slogan every time to create creativity that matched Yang Ming and the advertiser's ability to satisfy.

And now, he is really helpless.

This milk company wanted to place an advertisement on the short video series "I Never Expected", but Zhu Minglu submitted countless ideas, which did not satisfy Yang Ming, nor did he pass the review by the advertiser.

Hearing Zhu Minglu’s complaint, Yang Ming smiled slightly in his heart. He naturally knew the advertising man’s hardship. He thought for a moment and then asked: “What are the other party’s requirements?”

"The other party has one requirement: it is necessary to deepen the audience's impression of 'good brain strength and good physical strength'." Zhu Minglu said with a wry smile. This requirement is very simple, but it has never satisfied the other party.

"Oh?" Yang Ming thought about the other party's request and had an idea in his mind.

He gently tapped the table in the conference room with his fingers a few times, and then said to Zhu Minglu: "I have a few creative advertising slogans here. If you turn around, you will write it down and tell the other party directly. If you are satisfied, just put it on. If you are not satisfied, forget it. Let's change to another partner company."

"How many?" Zhu Minglu opened his eyes wide and looked at Yang Ming in a daze. The things that had tortured him in the past few days were almost crazy. After only a few minutes, Yang Ming thought of them and gave several advertising slogans.

Thinking of this, Zhu Minglu curled his lips invisibly. He didn't think what Yang Ming was saying was the truth.

However, when Yang Ming said these ad slogans, Zhu Minglu looked at Yang Ming for a while, and then asked blankly: "Mr. Yang, can this ad slogan be written like this?"

"Milk, improve your mental strength, so that you can take the postgraduate entrance exam and move bricks when you go back."

""Good physical strength and good mental strength, it would be better if you have money"

"Improving my brain and physical strength, so that you can be a wise man quietly"

..

"This advertising slogan is a bit too much, right?" Zhu Minglu was so old that he heard such an alternative advertising slogan for the first time. However, after careful recollection, it seemed that not only met the other party's requirements, but also deepened the audience's impression of the center of this theme.

Even if Zhu Minglu heard this advertising slogan, he still remembered the advertising slogans in it and was deeply impressed.

"It's okay, just do it. If they are not satisfied, don't cooperate with them." Yang Ming said lightly, as if he didn't take this advertiser seriously.

It’s a pity that Fatty King found out that he was not here, otherwise he would definitely be excited and surprised when he heard this ad slogan.

After hearing Yang Ming's statement, Zhu Minglu didn't say much. After saying goodbye to Yang Ming, he immediately prepared for the next thing.

Yang Ming walked around and prepared to leave. Now that the Chinese New Year is approaching, there is nothing big happening here. Then he drove back to the yard where he rented it. When his parents and the others arrived, the yard finally had a New Year atmosphere.

At the same time, when Li Qiumei and Yang Xiangming learned that Yang Hua was Yang Ming's master, they were very polite and respectful to the old man. The old man was not the kind of person with Moji, and the two got along very harmoniously.

However, the old man finally decided to go back to the United States to celebrate the New Year. His only relative, who had been with the United States' granddaughter, didn't know what method to use, finally got the old man to agree to go to the United States.

When the old man went to the United States, Xiang Jin and Liang Zhidan naturally had to go with him. The old man was old, and even though he was extraordinary, he still had two apprentices around him to take care of him.

The three of them have a plane ticket tomorrow, and Yang Ming will send them away at that time.

The next day, Yang Ming sent his master and two senior brothers on the plane. After leaving Yanjing, he went to the state TV station to get five tickets. He immediately returned home excitedly and announced the news to his parents.

"What? Can we go to the Spring Festival Gala?" Li Qiumei asked in surprise.

Even Yang Xiangming showed a look of shock. Why didn't he expect that the news brought back by Yang Ming was actually this?

As an ordinary person, watching the Spring Festival Gala on site was something they didn’t dare to think about before.

But now, in this life, the old couple really have the opportunity to watch the very sacred Spring Festival Gala in the minds of the people.

Susu went out shopping with an excited and excited old couple.

Just as Yang Ming saw that there was no one at home and was about to write a script for Zhao Laoyan, his phone suddenly rang.

"Hey, is it Yang Ming?" The voice of Li Canghai, who had not seen for a long time, came from the other end of the phone.

"It's Senior Li!" Yang Ming really didn't expect Li Canghai to call him at this time.

During this period, the final work "A Generation of Great Man" filmed by Li Canghai has repeatedly broken various viewership records in the mainland. Yang Ming really didn't expect that Li Canghai would call him here, and it was probably something must be wrong.

"Xiao Yang, you were nominated for Best Movie Music at this Golden Dragon Award."

...
Chapter completed!
Prev Index    Favorite Next