Times make heroes. "The Legend of White Snake" became a classic in its previous life and a beautiful memory for a generation. The quality of the TV series itself is certainly a key factor, but it also has a lot to do with the background of the times.

The history of China today is completely different. People in the new century cannot be as hungry for entertainment culture as they were in China in the 1990s. This has created a ratings record that is almost impossible to break after "The Legend of the White Snake".

myth.

Before Director Liu told Yang Ming that his opponent might be broadcast on national television, his promotional plan for "The Legend of White Snake" was ambitious, but he didn't pay much attention to it. He just let the people below arrange it.

But not anymore.

National television put a lot of pressure on Yang Ming.

Then the publicity plan must be adjusted. Director Liu notified the news in advance, which gave Yang Ming enough time to deal with it.

He couldn't help but think of the all-media marketing era that emerged in the entire film and television industry after 2010 in his previous life.

Affected by the Internet, the ratings of traditional media TV stations and theaters have inevitably been greatly affected. The ratings have declined year by year. However, after 2010, several popular dramas appeared one after another, such as "Divorce Lawyer" and "Bu Bu Jing".

"Heart", "The Legend of Zhen Huan" and a series of TV series.

The TV series itself has a foundation for success, and it also has a certain relationship with all-media marketing.

Yang Ming thought of this and immediately opened his laptop. It seemed that it would be difficult for "The Legend of White Snake" not to be in the limelight this time.

In fact, after so many years, the film and television industry has become extremely familiar with various promotional methods.

Over and over again, no matter how you change it, it's just the same old thing.

Spending a lot of money to cover many media with advertising and 360-degree publicity; and word-of-mouth marketing and viral-driven marketing, which have become increasingly popular in recent years, are nothing new.

What Yang Ming has to do now is to take a step further on this basis and bring the entertainment industry into the era of all-media marketing.

Today, China has a strong national power, advanced science and technology, and all walks of life are at the top level in the world.

But the entertainment and culture industry is a bit of an exception.

Because this industry never relies on technology, but on creativity.

Perhaps the hardware level of the entertainment and culture industry is world-class, but the software level is far behind.

This is caused by historical reasons.

Today's China has not experienced the decades-long wars in the late Qing Dynasty and the Republic of China. The wars of World War I and World War II did not burn into the mainland. This not only gave China a foundation to take off, but also left behind the conservative legacy of the Manchu Qing's three hundred years of rule over China.

The dross survives.

It is precisely because of the obstruction of various conservative ideas that the development of China's entertainment and cultural industry has not been smooth sailing. Only in recent years have the high-level government officials decided to attach importance to the entertainment and cultural industry and introduced various supporting policies, which has gradually allowed the entertainment and cultural industry to gradually revive.

glow.

Yang Ming has experienced the impact of the all-media marketing era in the entertainment industry, and he still remembers these things, so he thought of these things immediately.

The first is topic positioning.

The TV series "The Legend of White Snake" is one of the few TV series that is suitable for audiences of all ages. This makes the TV series promotion plan more effective with half the effort.

In particular, the legend about the White Snake is widely spread among the people and is popular among the people. There are countless versions of this love myth and legend in various local dramas, which gives this TV series a wide audience base.

However, the same is true for "Liang Shanbo and Zhu Yingtai", which is even more charming among the people than The Legend of White Snake.

As long as the other director's filming is not too bad, the results of this TV series will not be too bad. If it is broadcast on national television, it will undoubtedly be even more powerful.

Yang Ming had to be cautious.

Liang Shanbo and Zhu Yingtai.

Butterfly Lovers.

Suddenly, a thought seemed to flash through his mind. It felt very familiar, but he couldn't remember what it was?

Yang Ming couldn't help but stand up and scratched his scalp, but still didn't think of it.

After a while, he had no choice but to sit down and temporarily give up the thoughts that had just crossed his mind.

Keep typing.

Omni-media marketing is not complicated. To put it bluntly, it means using Internet thinking to produce movies and TV dramas. This also breaks through the traditional marketing methods.

In fact, under the influence of Yang Ming, Oriental DreamWorks' current film and television promotion strategies already have some shadow of the all-media marketing model, and it only needs to be further deepened.

Bibs, Tieba, major online forums, and our own WeChat platform integrate all media resources to promote "The Legend of White Snake" in an all-round way.

Yang Ming wrote down some key points and then sent it to Liu Xinsheng by email, asking him to arrange for someone to come up with a detailed plan.

He didn't believe that the "Legend of the White Snake", which could be regarded as an enhanced version of the classic in this life, and supplemented by an all-media marketing plan, would definitely lose to the behemoth of national television.

Aren’t they Liang Shanbo and Zhu Yingtai?

He was so desperate that he also made one!

Suddenly.

Yang Ming's expression suddenly froze, and a bright light flashed in his mind.

He finally remembered what he had just thought.

Butterfly Lovers!

There is no "Butterfly Lovers" in this world.

The Butterfly Lovers here does not refer to the poignant love legend, but to the violin concerto "Butterfly Lovers" with the same name in the previous life.

To be fair, in the previous life, the love legend "Liang Shanbo and Zhu Yingtai" was a little more famous than "The Legend of White Snake".

Although both are household names and have far-reaching stories, the tragic love story of Butterfly Lovers is even better and is known as the eternal masterpiece of love.

However, the violin concerto named "Butterfly Lovers" also deserves a large part of the credit.

This violin concerto may not be a famous piece in the international violin world, but it has a high status in China and East Asia.

The tragic love story of Butterfly Lovers that has been passed down for thousands of years has been described in various folk operas, but none of them are as direct as this violin concerto.

This violin music is like the finishing touch, completely making the legend of Butterfly Lovers more contagious.

Yang Ming suddenly remembered that there was no such violin concerto in this world!

What this means, he knows very well.

Let’s put it this way!

In the previous life, as long as there were movies and TV shows related to Butterfly Lovers, this "Butterfly Lovers" violin concerto was definitely a hurdle that could not be bypassed.

In most TV movies, this violin accompaniment will be played countless times.

One can imagine the status of this violin concerto in the film and television series about Butterfly Lovers!

But not in this life.

Yang Ming specifically searched the Internet and found several film and television themes of "Butterfly Lovers" that were considered classic versions. After searching in detail, he found no music similar to the "Butterfly Lovers" violin concerto.

As a result, a thought in his mind popped up uncontrollably!

"Butterfly Lovers"!

"Butterfly Lovers"!

He wants to take pictures too!

Not only do I have to film it, but I also have to produce this violin concerto.

There were many versions of the "Butterfly Lovers" Violin Concerto in his previous life, but the one he liked to listen to the most was the one recorded by Teacher Yu in 1996 with BMG Records.

When he thought of this, Yang Ming felt his blood boiling all over, and he wished he could bring this violin concerto into this life right away.

But when he thought that he was still filming "The Legend of White Snake", he suppressed his inner excitement and slowly calmed down his emotions.

I have to shoot, but definitely not now.

But when he thought of the news that Director Liu told him, he felt unwilling to do so.

Victory Pictures, Zhonghuang Entertainment; Zhao Jianfeng, Bai Chongshi; they must have come for Yang Ming, otherwise they would not have followed the trend and filmed a folk love legend, and also tried their best to have this TV series broadcast on national television, and

The schedule is also about the same time period as "The Legend of White Snake".

This is obviously an attempt to suppress Yang Ming, otherwise how could such a coincidence happen.

Everything comes together.

Yang Ming was naturally unhappy, but it was obviously too late now.

It's late September now, and even if "The Legend of White Snake" is shot as quickly as possible, it won't be finished until the end of November. It took less than three months to finish filming this classic, which is already very fast.

This is because Yang Ming has the memory of his previous life, and the quality cannot be guaranteed no matter how fast it is.

After finishing the post-production, there is less than a month left before New Year's Day. It is simply impossible to shoot another TV series!

Yang Ming thought about it but was unwilling to give in. He was not the kind of person who would retaliate with kindness and would not fight back when he was beaten.

He will never let go of his grudges, which has always been his way of doing things.

It’s definitely too late to make a TV series, but what if you make a movie?

This thought came to Yang Ming's mind involuntarily.

"Butterfly Lovers"!
To be continued...