In the end, the meeting between Yang Ming and the Watson family ended in a rather disharmonious atmosphere.

However, when he walked out, Barber's face was not disappointed, but rather filled with a touch of surprise and expectation.

He knew that although the two parties had not reached an agreement tonight, since they both had the intention to cooperate, the negotiation would not completely collapse. What would follow would be a see-saw process of asking for and lowering the price, and it was estimated that there would be no results within a month.

For Barber, after waiting for so many years, how could he care about this month?

Think about it, such a huge financial negotiation involving billions of dollars is unlikely to produce results in a short time.

After getting in the car, Yang Ming said to Barber: "You can contact Thomas directly later and hope that he will arrange for the Gox TV network to promote "Fast and Furious"."

Hearing Yang Ming's words, before Barber could speak, Li Xingyi in the car couldn't help laughing.

"Haha, you kid, you have already regarded the Gox TV network as your own property before the negotiation is concluded. I think that young man Thomas will be pissed to death if he meets you."

Yang Ming shrugged and said nothing more.

The two sides have been in contact and testing for such a long time, and have started testing each other since the end of this year. After this time, it is obvious that both sides have the purpose of cooperation.

Next is the issue of price.

In this case, Yang Ming will naturally not give up such a good opportunity to promote his new film.

After all, the United States is not his home court.

Barber heard Yang Ming's words from the side and nodded in agreement. This is the benefit of having his own media channels.

As long as sufficient exposure is maintained, the film's appeal can be guaranteed and some deliberately spread negative news can be avoided.

There are many other benefits, otherwise Barber would not have regretted not establishing a media channel for Pan American Entertainment for so many years.

As Barber expected, he contacted Thomas the next day. Although he looked ugly, he still agreed to arrange various promotions for Yang Ming's new film "The Fast and the Furious" on the Gox TV network.

For TV stations, in fact, as long as they have money, they can do any kind of advertising.

However, the advertising positions in some columns are so popular that we don’t know which day they will be scheduled for.

At this time, only the top management of the TV station can coordinate.

There are also soft advertisements, such as focusing on Yang Ming's new film as the focus of a column. This will bring better advertising effects. The more famous the column, the greater the effect.

This is not something that money can solve.

This is also the benefit of owning your own media resources, which is why Barber pursues his own media channels.

Once Yang Mingzhen holds 25% of the shares of Gox TV Network, although he will not become the largest shareholder, it will be enough to make his own voice.

That was enough for Barber.

In the United States, it is absolutely impossible for a widely influential media such as Gox TV Network to be completely controlled by a foreign-funded enterprise.

Being able to acquire 25% of the shares is enough.

In the next few days, Yang Ming started a promotional tour in the United States with Huang Xiaofeng, Zhao Sheng, Xiong Zhuang, and Bruce Craig who came to join them.

Huang Xiaofeng, Zhao Sheng, and Xiong Zhuang once again witnessed Yang Ming's terrifying popularity, even in the United States.

Even Bruce Craig felt ashamed. In casual chat, it was not him who believed that this film had the greatest box office appeal in the American film market, but Yang Ming, the film's director.

He highly praised Yang Ming.

Every subsequent publicity event also confirmed what Bruce said.

Whenever Yang Ming appears, a large number of fans will always gather around and scream for every word Yang Ming says.

Yang Ming's popularity in the United States has shocked not only China's local entertainment media, but also the United States' own media.

The appeal is too strong.

But think about it.

This young man from China is not just a simple movie star or director, but he is also the king of pop music in the current music scene.

The influence produced by adding the two together is not as simple as one plus one.

It's like a chemical reaction, bursting out with infinite energy, has made Yang Ming's popularity in the United States as popular as any other A-list star in Hollywood, or even worse.

Pan American Entertainment.

Coakley looked at the news in the newspaper in his hand, his face alternated between blue and white, and then he slammed the newspaper on the table, his whole expression extremely gloomy.

It's strange that he is in a good mood.

This time, the company's major drama, "Speed ​​Drift," has become Coakley's recent focus.

Although both within the company and the outside media, they are very optimistic about this film and believe that even if it cannot beat Yang Ming's new film at the global box office, it will definitely not have any difficulty in the American film market.

After all, the other party is just a Chinese-language film.

Although there are many white characters in it, and Bruce was invited from Hollywood to play an important role, it is still not as attractive to American movie fans as the all-star cast of "Speed ​​Drift".

Everyone in the cast is a name familiar to American movie fans.

Coakley is also confident that the film will succeed at the box office in the local film market and has no doubts.

But now he saw that the other party suddenly exerted force and launched a storm of publicity. In addition, several well-known international companies in the United States jointly supported the publicity campaign. In just a few days, the name of Yang Ming's new film had been mentioned several times.

Appeared on the front pages of various media outlets.

Greedy capital!

Coakley couldn't help but cursed secretly in his heart.

Yang Ming took advantage of the opportunity of advertising placement to unite all the companies that placed advertising in his new film to promote and build momentum. This method has been considered by many Hollywood film companies as a classic film marketing case.

It opens up another way for all film companies to promote movies, and can save a lot of money and costs.

Whenever he thought about this, he couldn't help but feel depressed.

With the same publicity budget, the other party achieved greater publicity effects than Pan American Entertainment. Thinking of this, Coakley felt aggrieved.

But there was nothing he could do.

Who said that before the filming of "Speed ​​Drift" started, no attention was paid to advertising placement. Even if there was, it would not have any effect without coordinated planning.

On the contrary, Yang Ming had obviously planned it long ago.

All companies that place advertisements in his videos are basically internationally renowned companies, with hundreds of directly-operated stores around the world, or mature publicity channels.

For example, there is a company with mobile phone advertising placement in "The Fast and the Furious". This Chinese company ranks among the top three mobile phone manufacturers in the world. It has at least thousands of directly-operated stores, including one or two hundred in the United States.

These mobile phone direct-sales stores all promote a movie, and the advertising effect produced is no worse than that on TV stations and newspapers, or even better.

Naturally, this Chinese company will not promote Yang Ming's film for no reason. The two parties are completely mutually beneficial. This has been analyzed and confirmed by Hollywood.

Because Yang Ming's commercial value is too great, he has almost no possibility of endorsing any products.

In this promotion, Yang Ming tacitly agreed that manufacturers and companies could use his status as a new film to bundle their products for promotion and sales. Although it is not considered an endorsement, for Yang Ming, who has tens of billions of dollars in assets, it can have such an effect. Manufacturers and companies

I'm already very satisfied.

Let the super rich with tens of billions of assets directly endorse and shoot advertisements for them.

Stop joking.

Obviously impossible.

Now that there is such a good opportunity and being involved, these manufacturers and companies will naturally work very hard to promote Yang Ming's new film.

Originally, for these manufacturers, the more successful the movie, the better the effect of their embedded advertising, so why not?

Although Coakley has heard many people guarantee that "Speed ​​​​Drift" will undoubtedly crush Yang Ming's new film in the local film market, but now he sees that the other party wants to promote the campaign, he can't help but feel a little panicked.

At this moment, the secretary below him came in and reported: "Mr. Coakley, several gentlemen from caa have arrived."

caa!

Hearing this name, a look of anger flashed in the depths of Coakley's eyes.

Pan American Entertainment not only invested heavily in the film "Speed ​​Drift", but also occupied most of the company's resources. However, as soon as CAA joined in, it directly demanded half of the profit share.

This share is not just a share of the box office.

all.

Shares of all profits generated.

Now Coakley can't help but feel like he's inviting a wolf into the house.

But he didn't have any good ideas at that time.

With Barber's departure, the management of Pan American Entertainment became increasingly chaotic. Many well-known Hollywood directors were unwilling to make this racing film for Coakley, or they did not think highly of Coakley.

Without the participation of CAA at that time, "Speed ​​Drift" would not have such a luxurious cast now.

Wayne, Edgar, and Leonard walked into Coakley's office.

"Coakley, the other party is now making efforts, so we can't lag behind. If the local movie box office fails to meet expectations, it is likely to affect the European box office." Edgar couldn't wait to speak as soon as he entered the door.

When CAA made the decision to fully intervene in "Speed ​​​​Drift" and work with Pan American Entertainment to block Yang Ming's new film, Edgar insisted on it.

Naturally, he didn't want to see Yang Ming leading others to the limelight.

Especially the other party's propaganda last night greatly stimulated him.
To be continued...