The success of a film is inseparable from promotion and publicity.

As far as movie promotion is concerned, Yang Ming had an overall plan before the filming of "The Fast and the Furious" started. Especially after the two giants Victory Pictures and Pan American Entertainment announced their agreement to shoot a racing-themed film, he

Be more attentive, refer to several classic movie marketing cases from previous lives, and transplant them to this world.

When the crew was first formed, he used the casting controversy to create news, attracting countless media attention and controversy.

Whether it is Xiong Zhuang, a newcomer who has never been selected as the leading actor, or the first time a Chinese-language commercial film invited a Hollywood star to participate, it has triggered heated discussions in the media and film circles, and has become a highly anticipated blockbuster in the minds of countless movie fans.

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Later, the bidding cooperation for the selection of location cities caused a sensation in the entire film industry. No one thought that a film's choice of location cities could cause such a big stir, thus once again making the "Fast and Furious" movie not yet known.

It has become a hot topic since filming started.

Next, the crew held a grand start-up ceremony in the Lion City, and the film had already received a high-value advertising placement of about 300 million yuan before filming started. The production cost had almost been recovered before the film officially started shooting. Every time

When "The Fast and the Furious" reveals a big news, it will cause a strong sensation.

From the time Yang Ming announced the filming plan to the completion of the film, it has never been out of the sight of the media and fans.

Every move of the crew arouses strong interest from everyone and is looked forward to by countless people. They hope that this film can be released as soon as possible to see the true face of Mount Lu.

Especially since the movie was officially announced to premiere on July 2 not long ago and launched a massive publicity campaign, the influence of the movie "Fast and Furious" has been pushed to the extreme.

The publicity and blanket advertising in various media such as TV, newspapers, outdoor and online media made Yang Ming's new film's anticipation among countless movie fans suddenly burst out, and they became more and more impatient to look forward to the release of this film.

Even though Victory Pictures and Pan American Entertainment had made their own moves before, and promoted "The Fast and the Furious" a little bit more, they still did not reduce the expectations of global movie fans for Yang Ming's new film.

Among them, Yang Ming's popularity also played a considerable role.

Now, he suddenly came up with the marketing strategy of sharing publicity channels in his previous life, and suddenly the momentum of "Fast and Furious" reached its peak. News about this film can be seen in almost every corner of the world. Basically, every

Promotional posters for this film can be seen in every corner.

This marketing strategy of sharing publicity channels not only made the film "The Fast and the Furious" extremely popular, but also directly increased the value of the film.

Many world-renowned companies jointly promote "Fast and Furious", and the effect is not as simple as 1+1.

Countless movie fans and people have seen the promotion of "The Fast and the Furious" through the promotional channels of major companies, and their impressions of this movie have suddenly improved a lot, even if the cast of this movie doesn't seem to count.

Luxurious, but still in the minds of countless people, it has become a noble film, and its quality has suddenly skyrocketed.

Of course, these companies are not doing good deeds unilaterally. They are now jointly promoting "Fast and Furious", so the success of this film will also bring strong publicity effects to these companies, thus achieving a win-win situation.

In fact, before the movie is released, these companies have gradually realized the effect of joint promotion after they jointly promote a movie.

Countless people suddenly paid attention to their companies' own products because of the popularity of the movie "Fast and Furious". Although it is not obvious yet, these companies are already satisfied. I believe this phenomenon will become more popular after the movie is released.

It becomes more obvious and the effect becomes better and better.

After Yang Ming's joint publicity marketing strategy was implemented, it completely suppressed the publicity momentum previously created by Pan American Entertainment and Victory Pictures, and once again became the focus of discussion in the domestic and foreign entertainment circles.

"He, Yang Ming, this young Chinese talent, is not only a genius in the film industry, but also a genius in business marketing!"

"Yang Ming opened a door for all Chinese-language films that no one has ever seen before, making the entire film industry think about it. It turns out that film promotion can still be like this!"

"If he didn't make movies, he would still achieve the same level of achievement as he does now. He will always be a genius!"

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"Young Yang interprets how real commercial movies should be operated from another perspective. He has brought a new way of thinking to the entire Hollywood."

"Perhaps Pan American Entertainment may be a giant in Hollywood with strong capabilities, but this behemoth's thinking has long been fixed. Yang used the passion and vitality of young people to completely reverse the previous unfavorable situation of promoting his new film before its release."

"It's incredible. The promotion of the film "Fast and Furious" has found a way that no one has thought of. It is really amazing and a genius-like creativity."

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At the beginning, when Yang Ming was considering advertising placement, all the cooperative companies he chose were internationally renowned companies, among which Chinese companies accounted for a large part. After all, China in this world is different from the previous one. All walks of life are at the forefront of the world.

Leading position.

The benefits of him choosing to cooperate with large companies at that time can be seen now.

The publicity channels of each company are basically beyond the imagination of ordinary companies, and their strength is too strong.

Although "The Fast and the Furious" is a racing movie, advertising placement is not limited to automobile companies, there are many more.

Companies in beverages, watches, clothing, sports equipment, mobile phones, etc. are all major international brands.

Most companies have their own marketing channels. When all the marketing channels of these companies are used to jointly promote the publicity plan related to "Fast and Furious", the effect will be like a hurricane, completely affecting the world.

With every extra day, the promotional momentum of "The Fast and the Furious" will surpass the upcoming films of Victory Pictures and Pan American Entertainment by one point, or even more than one point!

There were signs that the two giants had to pay a huge price to suppress Yang Ming's new film, but now the situation has suddenly reversed. The films of the two film giants have been completely suppressed by Yang Ming's new film in terms of publicity, and there is no hope of surpassing it.

And the gap is getting bigger and bigger.

Seeing this situation, it is impossible to say that Victory Pictures and Pan American Entertainment, the two Chinese and American film giants, are not anxious.

Whether it is Zhao Jianfeng, who has just joined Victory Pictures and wants to make a splash, or CAA, who is hiding behind Pan American Entertainment and planning to block the box office of Yang Ming's new film, they are all trying their best to use various methods to promote "The Fast and the Furious" in the movie promotion

The momentum of this film has been suppressed again.

But nothing the two movie giants did was effective.

Yang Ming took advantage of this strategy of uniting all corporate brands to interact and share publicity channels. He suddenly took full advantage and made the two giants disappear from the movie promotion. He tried various methods, but none of them had any effect.

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Otherwise, the global film industry would not lament Yang Ming's move, saying that he had opened a window that had never been opened for film promotion.

This shows how classic this marketing strategy is.

Even if both film companies have giant-level status, they still cannot stop the film "Fast and Furious" from becoming more and more famous around the world with every passing day.

Irresistible, invincible!

Seeing this situation, Victory Pictures and Pan American Entertainment also felt that at least the publicity before the movie was released. The two film companies must not be able to suppress Yang Ming's new film, so they can only wait for the box office when the movie is released.

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However, since "The Fast and the Furious" has such a massive publicity, the box office performance after its release will definitely not be too bad.

One link within another, no solution!

To this end, the two film companies have also held successive meetings to discuss how to deal with the current situation.

The domestic media in China, or the entertainment media in Hollywood, are all watching every move of the film company behind the three films. The three films were released on the same day, and the topics they brought were so exciting that these media could not afford not to pay attention.

Domestic and foreign entertainment media want to know, under this situation, whether the two film giants will change their previous plans to release the movie at the same time.

In fact, thanks to Oriental DreamWorks’ efforts and the joint promotion of the film partners, the advantages established are too great.

It's so big that even if they are movie giants, they can't resist.

If this situation continues, if the two film giants still decide to release their films at the same time, their films will face great risks at the box office.

There is a high chance that it will fail at the box office!

This is no longer a problem with the movie itself. It is really the trick that Yang Ming used. Brand interaction and sharing of publicity channels have achieved the ultimate in promoting the movie without spending too much money. This has been achieved

Two movie giants are cornered.

If we really insist on releasing them on the same day, maybe the box office data of Yang Ming's new films may not be very good, but they will only be more ugly.

The possibility of a box office miracle is too low!

Therefore, when the domestic and foreign entertainment media saw that the top executives of Pan American Entertainment and Victory Pictures held high-level meetings for several days in succession, and the CAA in Hollywood even directly participated in the high-level meetings of Pan American Entertainment and took the initiative, they were all inquired by the media.

It's crystal clear.

Will the schedule be changed?

The decision of the two film giants did not keep the outside world waiting for too long.

The media got the news quickly!

"Racing" and "Speed ​​Drift", these two films will be released as scheduled and will not change their schedules!

After this news came out, it immediately shocked the entertainment circles in China and the United States. This is a rhythm that will fight to the end!

After Yang Ming received the news, he couldn't help but frown slightly. Although he had expected this situation, he really didn't expect that the determination of the two companies was so firm!

No giant has taken a step back!

But think about it, whether it was Zhao Jianfeng whom he had already met, or the domineering style of CAA in the United States, how could he give in when facing him?

If you lose, you won’t lose!

But he doesn't think that Victory Pictures and Pan American Entertainment have such lofty ideas. If they simply decide the winner at the box office, they may very well use some shady means.

The darkness of the entertainment industry is not much less than that of other industries!

It is said that the bottom line of politics is that there is no bottom line, and the same is true for the entertainment industry. As long as they can defeat their opponents, Yang Ming believes that these two giants will not be stingy with 'means'.

He feels the need to be more vigilant!

Soon, Yang Ming received a call from Barber.

"Be careful with those guys from CAA!"

Obviously Barber is also aware of the seriousness of the problem. Based on his understanding of Hollywood, under such an unfavorable situation, the other party still chooses to fight head-on and decide the outcome. Obviously, he no longer cares about various means.
To be continued...