Yang Ming’s plan to build an art theater chain was not a whim.

It was decided after careful consideration and even telling the old dean that the two of them had discussed it for a long time.

Opening up a theater line specifically for art films will undoubtedly be a welcome blessing for the shrinking art film market in China.

As an investor in building this art theater chain, Yang Ming is bound to win the favor of countless celebrities in the film industry.

Both Yang Ming and Oriental DreamWorks have only been in the film industry for a few years. Even if their capital scale expands, their background in the film industry is still very shallow.

To be honest, if it weren't for the fact that Yang Ming was a student of Yanjing Film Academy and was highly valued by the old dean, and that he had invisibly gained the favor of high-level officials because of his film cultural output, his film career would not have been so easy.

But if Yang Ming builds this theater chain that is dedicated to screening art films and promoting film art, it will undoubtedly increase his status in the minds of many people in the film industry and change their views on him.

In addition, he has a deeper purpose.

Once the art theater chain is really successful with his heavy investment, then this art theater line will inevitably become a platform for film lovers to communicate and learn, and will often hold film themed screenings, meetings with main creators, exchanges with film critics, and film music.

Activities such as meetings, food movies, etc.

Further improve the status of art theaters in the minds of filmmakers.

In a few years, Yiyuan Cinema will become the holy land of Chinese art films.

So, Yang Ming, who did not hesitate to operate at a loss, will undoubtedly become an important figure in domestic art films.

Yang Ming's status in the film industry will be recognized by most people, establishing his right to speak in the film industry.

This is his real purpose.

Previously, Oriental DreamWorks launched the "Chinese New Director Star Project", which invests 50 million yuan every year in the works of some talented new directors. It has been widely praised in the film industry and has improved Oriental DreamWorks' position in the film industry.

of influence.

Many talented new directors also signed contracts with Oriental DreamWorks under such circumstances, providing fresh blood for the company's development.

If the Art Garden Cinema Line is added, Yang Ming will once again consolidate Oriental DreamWorks' position in the film industry.

However, it is undoubtedly too expensive to promote this matter solely by Oriental DreamWorks. After all, this is not a matter of one or two years, but a matter of long-term persistence.

It would be best to have government support.

Therefore, he sorted out the policies and regulations on supporting local art films in various countries in his previous life and handed them over to Mr. Tao and Minister Guo.

Mr. Tao was the first to respond, but after all, the Film Association is only a semi-official organization, and even if it supports it, its intensity is very limited.

But as a member of the officialdom, Minister Guo has many more factors to consider.

Especially when it comes to the formulation of national cultural policies, it is natural to be cautious.

Yang Ming did not feel anxious and asked Minister Guo when the results would be available. It was much better than in his previous life.

In the past, most domestic theater companies would not schedule art films, which meant that as long as art films were shot, they were destined not to be shown on the big screen.

This is also something that can't be helped.

Art films have repeatedly failed miserably at the box office in the local film market, and it is difficult for any of them to make a profit.

Under such circumstances, theater companies are naturally unwilling to schedule art films and waste resources on films that are destined to be unprofitable.

In previous lives, the local film market was never like foreign theater chains that exclusively screened art films. The reasons were multifaceted and not caused by one single reason.

One is due to policy, but actually this reason is the least important.

In the previous life, the government was very happy to see art films overtake commercial films, but art films never took off, the audience didn't buy it, and the government was in vain.

Secondly, art theater chains, no matter how artistic they are, are first and foremost commercial theater chains. The ultimate goal of a theater chain company is to make profits, and it is difficult to obtain investment for projects that cannot bring profits.

Obviously, it was difficult for the domestic art film market in the previous life to meet this requirement.

Finally, Yang Ming believes that the most important thing is the audience base!

No matter which life or which country the movie fans and audiences like the most, they are naturally commercial blockbusters with hot scenes and amazing special effects; not heart-breaking and incomprehensible art films!

Commercial films will always be mainstream.

There is no doubt about this.

But no matter how niche art films are, there is still an audience market.

At least in the previous life, art theaters in France were very prosperous. Of course, this is also related to the French audience base and has nothing to do with France's own so-called artistic cells, because the film markets in other developed countries have more or less similar art theaters.

The lines are running well and have their own characteristics.

It’s just that French art theaters are the most distinctive.

In the past, China had gone through hundreds of years of hardships and was full of desolation. It gradually developed from ruins to prosperity in later generations. Undoubtedly, most of the country's energy was focused on people's livelihood, rather than on so-called art.

The same is true for the people, who care more about food and clothing than art.

Even when they go to the theater to watch movies, they mostly do so with the purpose of relaxing their mood. Therefore, the movies they want to watch most are always intense and popular commercial blockbusters, rather than dull and painful art films.

But this situation is obviously different in contemporary China.

China has a strong country and a prosperous people, and its people's welfare is only higher than that of Western developed countries.

Western white people have plundered the world for hundreds of years before they had their modern superior welfare life. In previous lives, even in modern times, the United States still uses dollars to plunder the world and sucks blood from all over the world to support their wealthy lives.

But in this world, it is obviously different.

During World War I and World War II, China took advantage of the situation and snatched too many fruits of victory from the pockets of white people.

Not only did they take back all the wealth that the British had robbed from the Chinese people after they opened the door to the Qing Dynasty, but they also beat them back, with interest, and gave away a lot of the wealth they had robbed from other peoples around the world.

It is precisely because of this that China has taken off and become as strong as it is today.

When people are wealthy, their quality will naturally be high, and most ordinary people are people with higher education. Under this situation, there is a basis for people to watch art films.

At least a lot of people can understand it.

Even though the vast majority of people will choose commercial films, there are still some audiences who do not reject art films.

With the foundation in place, the art theater chain created by Yang Ming is not built on a castle in the air.

If the government and the film association have supporting support, such as the relaxation of government policies on the shooting of art films, and tax subsidies for a series of commercial operations for the shooting, distribution, and screening of art films, for an art film that is not too expensive,

It is undoubtedly crucial.

France did this in a previous life, and the effect was very good!

According to the proportion of art films shown in each art theater, the activities and sessions of children's films will be arranged, the screening of outstanding works recommended by the expert committee, as well as the film schedule and participation in various activities will be calculated and the final parameters will be calculated and policy subsidies will be given

.

If the Yiyuan Cinema Chain had such a subsidy every year, it would save a lot of money for at least annual renovations and the purchase of digital equipment. This would undoubtedly be great news for the theater chain's operations.

After all, art theaters are movie theaters for a small audience, and there is no possibility of making early profits.

If there are government subsidies, it will reduce the pressure on many theater chains themselves.

Yang Ming wondered when there would be news from Minister Guo, but he didn't feel comfortable asking Minister Guo directly, so he sent a text message to Mr. Tao.

It didn't take long for Mr. Tao to reply with a message.

"I heard that Lao Guo has proposed it and is still studying it. It is very likely to be passed, and our film association has also made a lot of efforts. However, once the agreement is really passed, one or two art houses may be built.

There can’t be only one art theater chain in your art theater chain, Yiyuan Cinema Chain!”

When he saw Mr. Tao's recovery message, Yang Ming immediately smiled and felt relieved.

As long as it can pass, that's fine. As for whether it's just the Yiyuan Cinema Line, I don't care.

He is not afraid that other art theaters will compete.

With several successful marketing cases in his previous life, he would not have any worries even if giants invested in art theaters.

"As long as it passes, it will be fine. In addition, I would like to invite Mr. Tao to attend a film screening ceremony as the first film to be screened after the Art Garden Cinema officially opens after renovation!" Yang Ming typed in reply.

However, this time, before Yang Ming could wait for Mr. Tao's text message to reply, Mr. Tao called him.

"Are you acting so fast? Do you already have a film ready? Originally, I wanted to recommend a few art films to you!" Mr. Tao's hearty voice rang on the other end of the phone, "I want art films to be released in commercial theaters.

Scheduling films is really difficult. Favor used to work, but now it doesn’t work at all!”

On the phone, Mr. Tao complained a lot, and that was exactly what happened.

In the past, relying on the reputation of some film veterans, some art films could be arranged to be screened in commercial theaters every year, but now commercial theaters are increasingly less interested in relying on the reputation of the older generation.

Of course, Mr. Tao is also embarrassed to owe favors often.

In fact, the box office of art films shown in commercial theaters is really pitiful and miserable!

It is also a good thing for Mr. Tao and others to have a theater chain that specializes in showing art films.

When Yang Ming heard Mr. Tao's question, he chuckled and said with an inexplicable smile: "Director You Gang has agreed to take his film to the Yiyuan Cinema."

"You Gang?"

Tao Lao was stunned when he heard this, then he realized it and blurted out: "It can't be his "Bitter Water", right?"

"Hey." Yang Ming and Mr. Tao are relatively familiar with each other. They have been friends for many years. Mr. Tao even needs to ask Yang Ming for advice on the future prospects of the film industry, so the tone of conversation between the two of them is relatively casual.

"It seems that he has only made one film recently, "Bitter Water," right? He probably hasn't made any other films."

Hearing this, Mr. Tao couldn't help laughing and scolding: "You kid, you are still showing off your skills until now. You really don't take me as an old man seriously!"
To be continued...