The Spring Festival Gala, this program that unites the family ties of millions of families in China, this program that once led the national trend, has a strong ability to create stars in an era when the Internet has not yet developed.

In China, no program or agency has such powerful star-making capabilities as CCTV Spring Festival Gala. Even today, the strength of the Spring Festival Gala star-making factory is still unmatched. In a world where network information is not yet so developed.

In the 1980s and 1990s, the Spring Festival Gala became synonymous with popularity.

It is worth mentioning that the fashion at that time was by no means following the trend. The popularity of the Spring Festival Gala was avant-garde, ahead of the trend, and sometimes even deviant. This image may be far from what we think of the Spring Festival Gala now, but

It was the vision and strength of the Spring Festival Gala directors at that time that made the following names truly lucky. At the same time, they also changed the trend and direction of Chinese popular culture in an era.

The star-making ability of the current national TV Spring Festival Gala live program is not inferior to that of previous generations.

Yang Ming has no doubt about this, he was also a beneficiary.

Although Phoenix TV is currently on a rapid rise, especially in the mobile side of new media, it has an absolute advantage, but if it really wants to create its own Spring Festival Gala live broadcast.

Yang Ming can be sure: No chance!

There is no hope for at least 15 years.

In the past life, after entering the new century, local TV stations emerged together. Countless local TV stations challenged CCTV in various aspects, and the live broadcast of the Spring Festival Gala was no exception.

But even after 15 years, it is still not as good as the CCTV Spring Festival Gala. Although the gap is slowly narrowing, it still makes all local stations feel despair.

No matter how confident Yang Ming is about the future of Phoenix TV, he will not be arrogant and say that he will create a Spring Festival Gala live broadcast that can surpass the national TV station.

Maybe he has countless classic variety shows from previous lives in his mind, but they are of no use to the Spring Festival Gala brand.

The Spring Festival Gala brand of national television has been accumulated over decades, and it is not something that anyone can surpass if they want to.

If there hadn't been an alternative Lion City TV station in this world, Yang Ming would never have had this idea.

But after seeing that the Spring Festival Gala produced by the Lion City TV Station was comparable to the Spring Festival Gala produced by the National Television Station to some extent, his heart began to loosen. Maybe Phoenix TV Station would not be able to create its own Spring Festival Gala in a short period of time, but

You can cooperate with Lion City TV in a short period of time and enjoy the star-making benefits brought by the Spring Festival Gala live broadcast.

The only thing that makes Yang Ming feel most excited about the Spring Festival Gala program is its strong star-making ability.

There is no need to think about the live broadcast of the Spring Festival Gala on national television. That piece of fat has been watched for decades and countless interests are entangled. It is not something that a person with no foundation like him can intervene and arrange for his family to enter.

If you think about the Spring Festival Gala in the previous life, North Korean artists and celebrities formed groups to show their faces every year, and you can guess that the live broadcast of the Spring Festival Gala belonging to China has become no longer simple.

Since the current national TV station doesn’t want to do it, the only one left is Lion City TV Station.

Perhaps the local ratings of Lion City TV's Spring Festival Gala live broadcast are still overwhelmingly lower than that of national television stations; but now, due to geographical factors, Lion City TV occupies an unshakable dominant position in Nanyang.

This is worth Yang Ming's efforts to cooperate with Lion City TV Station.

Every year, Lion City TV arranges several star artists from Oriental DreamWorks to perform on the stage during the Spring Festival Gala. Among other things, the popularity of the company's star artists in the Southeast Asian region will definitely make them famous overnight.

At least currently Phoenix TV does not have this capability.

Thinking of this, Yang Ming immediately called Wu Yuanzhi and asked her to go to the Lion City to discuss cooperation with Director Jiang. Then Phoenix TV can allocate a host spot, which is definitely a good thing for Phoenix TV.

.

Although there is competition between the two TV stations, that will happen in the future.

At least for some reasons, the two TV stations still have a basis for cooperation.

Yang Ming's heart moved, and he thought of what Director Jiang said at the end of the phone call. It seemed that it was necessary to acquire a part of the shares of Lion City TV. There was no need to become a major shareholder, as long as he had a certain right to speak, but this matter should be left to his uncle.

Go to the He family and ask about it.

His parents were busy making dumplings for New Year's breakfast. After Yang Ming got up and washed up, he pulled Li Xingyi into the living room and told him about the matter and asked him to ask.

"Okay, no problem. I'll ask you later." Li Xingyi nodded and said, but he was also interested in Yang Ming's idea: "How about I also acquire some shares of Lion City TV Station? It should be a good investment idea.

.”

"Whatever you want!" Yang Ming said.

In the past year, Li Xingyi followed Yang Ming in investing in many projects, and without exception, they all made a fortune.

AMC Theaters, the second largest theater chain company in the United States, basically operates at a loss every year. Even if it makes money, it is only a small profit, not much.

But who could have imagined that the global film market would suddenly explode in the past two years, with the box office data increasing severalfold every year.

In particular, 3D movies are becoming more and more popular, and the returns from theater investment are becoming more and more abundant.

His previous investment in acquiring AMC with Yang Ming has at least doubled the income, and it is still on the rise. For Li Xingyi, this is the wisest decision ever made.

As for the investment in WeChat, it goes without saying.

Get rich overnight.

The previous investment was less than 1 billion yuan, but now it has increased at least 20 times, and the market value of the shares is 20 billion.

If he just says that he wants to cash out his WeChat shares, there will definitely be many fund management companies waving checks to buy his WeChat shares without even paying back the price.

He was really glad for the decision he made.

Therefore, even after he knew about Yang Ming's huge investment plan in the film and television city before, although many people analyzed that the investment prospects were not ideal and could not see the profit point, even so, he was still prepared to invest part of the funds.

Now that he heard that Yang Ming was going to acquire shares of Lion City TV, he couldn't help but think about it and wanted to follow Yang Ming and acquire some of it.

Thinking of this, Li Xingyi couldn't help but ask: "My private brokerage consultant recently suggested that I invest in domestic theater companies. What do you think?"

Yang Ming was gnawing on an apple. Hearing Li Xingyi's words, he couldn't help but be startled and said, "Why did you think of investing in a theater chain?"

"Isn't this because the movie market is booming recently?" Li Xingyi said, "I don't want to invest in movies. After all, I don't understand the movie industry, but there is no need for theaters. Anyway, the movie has to be released in theaters.

Yes, for me, investing in theater chains is a good thing that guarantees a steady profit. Therefore, my personal consultant suggested that if I don’t want the money to still be earning interest in the bank, I should use it to invest in theater chains. It is estimated that the domestic film market will continue to

Expand further!”

After hearing Li Xingyi's words, Yang Ming couldn't help but fell into deep thought, thinking about the current situation of the domestic film market.

The strength of modern China does not mean the strength of the film market. At least four or five years ago, when he did not set foot in the film industry, the domestic film market had not yet exceeded the annual box office of 50 billion yuan.

Moreover, the local film industry was beaten by Hollywood and was completely defeated.

This has also hindered the development of theater chains to some extent.

The contemporary Chinese film market was indeed not very developed four or five years ago, but this does not mean that domestic theater chains are imperfect.

Contrary to the previous life, China's cinemas in this world are much more complete than in the previous life. Both the number of theaters and the system are much better than those in the previous life.

Even the theaters in the United States are not as large as those in China.

There is no way, the land area of ​​China has at least doubled compared to the previous life.

Although you can't see too many people within a thousand miles in the northern border of Siberia, but even so, it is not comparable to that in the previous life.

Especially in this era, China boasts the largest economic strength in the world. Compared with previous generations, the number of theaters and screens in the country has increased at least ten times in the current era.

Yang Ming was still shocked at first that each of his films could achieve astonishing box office figures compared to his previous life, but after becoming familiar with the contemporary film industry, he was no longer so surprised.

This is without counting the box office of East Asian movies.

Why is it that "Three Kingdoms" has a global box office figure of nearly 10 billion yuan? Even if the currency exchange ratio is different from that in the previous life, after conversion, it is still an extremely shocking figure for the film industry in the previous life.

Why?

In addition to the differences in historical eras, there is also the blessing of the contemporary Greater China Cultural District.

Among other things, although Luzon and the Republic of Xinhua are Chinese countries in Southeast Asia, who doesn't know that these two countries wear the same pants as China.

To put it nicely, they are different countries.

To put it bluntly, Luzon and Xinhua are actually highly autonomous regions of China.

Nationals traveling between the three countries do not require any passports or visas at all. They are all visa-free, and this has been the case from the beginning. It never existed before, and it will never exist in the future.

The same is true among businesses.

All are tax-free.

The same is true for the entertainment and culture industry. As long as Chinese films and TV shows can be shown and broadcast locally, the same is true in Luzon and Xinhua.

Therefore, generally when a TV series is produced, as long as it is broadcast, it will basically be broadcast in the three countries at the same time.

There are no surprises.

Although North Korea, Japan, Annan and other countries are a little troublesome, they are not serious.

Under this situation, China's entertainment and cultural industry is developing faster and faster, and its scale is getting larger and larger.

As long as a movie sells well, there is absolutely no problem if the box office of the movie in the East Asia Greater China Cultural District exceeds 1 billion.

If it weren't for the interference of corrupt Confucianism left over from the late Qing Dynasty and the cancer of some residual problems, China's entertainment and cultural industry would have flourished long ago.

It is not only now that we are gradually seeing signs of its rise.

It can be said that in the current global context where there is no possibility of a world war breaking out, the scale of the entertainment and culture industry will only become larger and larger, rather than shrinking.

Yang Ming thought for a while and said, "If you have the spare money, you can invest in a theater company."

After saying this, he thought for a while and then said: "If you have more money, you can consider acquiring theater chains in North Korea and Japan. Recently, I acquired several theater chains in Nanyang and integrated them into Donghai Cinema Line.

It’s in.”

If Li Xingyi really wants to invest in theaters, that would be a good thing for Yang Ming.

As a result, Oriental DreamWorks' distribution capabilities will definitely be second to none in the domestic film industry.
To be continued...