Chapter 1154(1/2)
The Spring Festival gala held by various TV stations in this era is very different from the system in previous generations.
In the previous life, due to the existence of the giant CCTV and decades of administrative management, on the night of New Year's Eve, all other local stations, from provincial stations to county stations, without exception, would broadcast
CCTV’s Spring Festival Gala.
This phenomenon has continued for decades.
So on the night of New Year's Eve, as long as you turn on the TV, no matter what channel you tune, it will be CCTV's Spring Festival Gala live broadcast.
If there were ratings statistics at that time, it would be estimated to be over 90%, so there would be no problem.
Before 90 years ago, the current Spring Festival Gala of national television was just like the Spring Festival Gala of CCTV in previous generations. On the night of New Year's Eve, it dominated the world and was unrivaled.
No one can always come out on top.
It was like this in the past life, and it is like this in this life.
The previous CCTV Spring Festival Gala gradually weakened after entering the new century. With the improvement of people's living conditions and the increase in entertainment methods, the ratings of the Spring Festival Gala on New Year's Eve are also declining year by year.
Even so, in 2015, it still remained above 20%!
There was no pressure on the ratings of more than 50% in 2004.
To put it in extreme terms, no matter how bad the Spring Festival Gala program is and no one watches it, it will still be held because its cultural connotation has already mutated. It has changed from a simple Spring Festival Gala to a Spring Festival cultural phenomenon. It
It has long been solidified as a part of the Spring Festival and has become a ritualized "custom".
The older generation needs it to enhance the flavor of the new year, young people use it to complain, and relatives who have not seen each other for a long time even need the Spring Festival Gala because it can bring public topics to everyone and relieve embarrassment.
The Spring Festival Gala in the previous life was no longer a simple Spring Festival gala, but a cultural phenomenon that was accepted by the public.
Compared with the Spring Festival Gala in the previous life, the Spring Festival Gala in this life is not so expanded!
And the change is ten years earlier than in the previous life.
Today, after the 1990s, due to changes in major local television stations, the national television stations no longer broadcast the Spring Festival Gala on the night of New Year's Eve.
The administrative interference of national television stations is much weaker than in previous lives, and they have no right to force local stations to broadcast their Spring Festival Gala on the night of New Year's Eve.
Provincial TV stations know that even if they do not broadcast the national TV Spring Festival Gala live, the ratings of their programs will be extremely dismal.
Even so, today's local provincial stations still will not choose to broadcast the national TV Spring Festival Gala.
Unless there are interests involved.
The Spring Festival Gala originally had no advertisements, and it was impossible to insert advertisements in the middle, but even so there were still various types of product placements.
This life is no exception.
Therefore, if you want local provincial stations to broadcast the national TV Spring Festival Gala in this era, there must be a profit share, or people from their TV stations must appear on stage. Only in this way will they agree to broadcast the national TV Spring Festival Gala program.
This is true for national television, and it is also true for Lion City TV.
However, in general, there are still only a few local provincial stations that broadcast the Spring Festival Gala on Lion City TV, and they are limited to a few provincial stations in the south. Most provincial stations in China choose to broadcast the Spring Festival Gala on national television.
In other words, there are only two types of Spring Festival Gala being broadcast live today.
One is the national television station and the other is the Lion City Television Station.
If you don’t look at this one, then there is another one.
Because Lion City TV suddenly adjusted the live broadcast time and broadcast their Spring Festival Gala program ten minutes in advance, it can be said that the national TV station was caught off guard and was unable to make any reaction in a short period of time.
After all, the practice that state television has implemented for decades cannot be changed simply by changing it.
In this regard, there is no doubt that the Lion City TV station has a head start. Who told them to turn around easily?
The key is that the opening song "Descendants of the Dragon" resonates with countless people, especially in the Nanyang region, and makes countless older Chinese burst into tears when they hear this song. They can't help but sing along with the music and fall into
In the atmosphere of this music.
On New Year's Eve, a Spring Festival Gala will be broadcast live tonight, competing with the national television station, the only one in the country is Lion City Television.
The reason for this is that Lion City TV is also confident.
The Spring Festival Gala of Lion City TV is not held by itself, but has always been jointly organized with several Chinese countries in Southeast Asia. In the past, Lion City TV might have performed a one-man show and invited other well-known stars from Southeast Asia to participate. However, in recent years, several major TV stations in Nanyang have jointly organized it.
The trend of holding Spring Festival Gala is becoming more and more obvious.
So, tonight’s Nanyang is the home ground of Lion City TV, the back garden of Lion City TV.
In Nanyang, the Spring Festival Gala of Lion City TV has completely surpassed the Spring Festival Gala of national television.
Yang Ming has been watching the Spring Festival Gala on Lion City TV with his parents at home, unlike in the past, which he has insisted on watching the Spring Festival Gala on national TV for more than ten years.
But don’t mention it, this year’s Lion City TV Spring Festival Gala program is really not much worse than the national TV Spring Festival Gala.
I watched several programs in a row and they all seemed refreshing and interesting.
Yang Ming also has to give thumbs up to Lion City TV.
Since he didn’t watch this year’s National Television Spring Festival Gala, he was still curious to check out the online reviews of this year’s National Television Spring Festival Gala!
"Pfft, don't tell me this is the Spring Festival Gala on national TV? I thought it was the song and dance troupe of our county!",
"A pair of old pop groups that have been commercialized and can no longer be commercialized are paired with Peking opera giants. Peking opera crosses pop songs, and I am also drunk. The level of Peking opera performed by Qixin brothers can even be heard by music idiots as amateurish. And Yu Lao sings pop songs.
, it feels like an uncle born in the 1960s who ran away and sang in a ktv. I feel sorry for this Peking Opera master. To sum up, the so-called cross-dressing is to abandon the advantages and play to the weaknesses, and the director is also quite willful!"
"Watching the sketch makes me feel embarrassed throughout the whole process. Whether to laugh or not is a question."
"This year's Spring Festival Gala is so magical. The people who perform in TV dramas are going to sing, the singers are doing cross talk, the people who are doing cross talk are doing sketches, and the people who are doing sketches are not coming to the Spring Festival Gala."
"The songs are not good, the dances are not interesting, and the skits are not funny. There is no cross talk. If my father hadn't insisted, I wouldn't have watched it, even if the TV was on."
At this moment, countless comments about the National Television Spring Festival Gala were flying all over the place, and some classic complaints were instantly liked by countless netizens.
Yang Ming burst out laughing at this, causing Li Xingyi to also stretch his head over to see what made Yang Ming laugh so happily.
After showing Li Xingyi his cell phone some interesting jokes on his scarf, he took it back and continued reading the complaints from netizens.
After Li Xingyi read a few words, he immediately took out his phone and looked through it with interest, and then laughed louder than Yang Ming.
Yang Ming read several comments on his scarf about tonight's Spring Festival Gala on national TV. It seemed to be more violent than in previous years!
But after reading netizens’ comments for a while, I understood what was going on.
Originally, the chief director of this year's National Television Spring Festival Gala, a man named Fei, caused a stir due to various reasons, and his impression among netizens suddenly became extremely bad.
Among them, Yang Ming also has a great relationship.
It was precisely because of him that Li Xiangjun and Zhao Laoyan refused the National Television Spring Festival Gala invitation and went to Lion City TV. This made Fei's reputation suddenly become worse. In addition, he was not popular on the national television.
, resulting in all kinds of negative news flying all over the sky.
Besides, excluding Yang Ming's factors, neither Li Xiangjun nor Zhao Laoyan is an unknown person.
Especially Zhao Laoyan. In the past ten years, countless domestic audiences have gradually become accustomed to seeing Zhao Laoyan's sketches in the Spring Festival Gala programs and laughed heartily.
However, there was no skit by Zhao Laoyan in this year's National Television Spring Festival Gala, so one can imagine this comment.
In this life, Zhao Laoyan's influence on the national TV Spring Festival Gala is slightly worse than that of Uncle Benshan in his previous life.
In addition, the current national television station is not as influential as CCTV in the previous life, so Zhao Laoyan does not have much hesitation about withdrawing from the Spring Festival Gala.
Nowadays, the focus of his career has slowly shifted to film and television production, and he does not pay enough attention to the national TV Spring Festival Gala at all costs.
In addition, Zhao Laoyan angrily quit the Spring Festival Gala due to all the unsavory swear words used by his surname Fei.
Now after the Spring Festival Gala is broadcast live on national television, all kinds of complaints and negative comments are flying all over the place.
The top executives of the national television station were not blind. They immediately learned about the reaction of netizens on the Internet, and their faces were as black as the bottom of a pot. It was ugly as hell.
But now that the Spring Festival Gala live broadcast has started, I can't stop it at all. I can only wait until after the live broadcast.
However, several senior executives are already thinking about what to do with Director Fei after the live broadcast of the program ends.
Don't look at the process, only look at the results.
In the past, the Spring Festival Gala program team was plagued by negative news due to various incidents, but thanks to Fei's long-sleeved dance skills, everything was suppressed.
Coupled with Fei's backstage efforts, the top brass of the national television station also accepted Fei's opinion.
The Spring Festival Gala on national television is not supported by any one person or star.
No matter which star or person is missing, the Spring Festival Gala on national television will still be the audience’s favorite program on New Year’s Eve, and it will not change because of this.
Naturally, the TV station's executives would not refute Fei's theory, and many people strongly agreed with this view.
But the situation is not quite right now.
Especially when the staff below reported the real-time ratings statistics of the National Television Spring Festival Gala, the faces of all the TV station executives turned livid and gloomy, and they wanted to eat this guy named Fei alive.
Domestic ratings: 43%!
Nanyang comprehensive ratings: 5%!
It can be said that this is the worst opening ratings for the national TV Spring Festival Gala program in the past years.
The most critical thing is that the ratings of the national TV Spring Festival Gala in Nanyang suddenly fell below 10% and dropped to 5%. This made all the national TV executives extremely angry.
Originally, they wanted to take advantage of the situation this year to expand the advantage of the national TV Spring Festival Gala program in Nanyang.
Fortunately, now, not only has the advantage not been expanded, but the previous advantage has been lost.
To be continued...