Originally, according to the previous plan, the focus of the film market for "Liu Changqing" was in East Asia, and it was only released on a small scale in the United States.

But now, due to some reasons, this pure Chinese-language kung fu film has become a hot topic in American entertainment news. It is quite difficult to get off, so Barber took the opportunity to expand the focus, resulting in the current situation.

"Liu Changqing" is now in the United States. After Barber's actions, the momentum is suddenly even greater than in China.

You know, China is the home court!

Seeing this situation, Yang Ming was a little bit dumbfounded and could only lament that things in the world are unpredictable.

At the same time, he also admired Barber's profound knowledge in film marketing. Even though he had countless successful marketing cases in his previous life, he did not dare to say that he could come up with a better plan than Barber at this time.

Having an elder in the family is like having a treasure.

Ginger is still spicy!

Especially in the work email sent by Barber, his ideas on how to operate the news focus marketing of "Liu Changqing" were very detailed. Yang Ming gained a lot after reading it in detail.

He is indeed a talent who has been in charge of the Hollywood film giant for decades.

In this regard, Liu Xinsheng still lags far behind.

Seeing this situation, Yang Ming forwarded the job email to Liu Xinsheng.

If he remembers correctly, focus marketing is an important method of movie marketing.

Generally speaking, movies with good focus marketing basically have ambiguous sex scenes or nudity scenes. In his previous life, Yang Ming did not see these advertising cases of focus marketing.

But "Liu Changqing" has nothing to do with any of this.

Barber just used another method, taking advantage of the "disadvantage" that "Liu Changqing" had previously been a typical negative image in public opinion, and turned the film into a focus of marketing.

The technique is too sophisticated.

The so-called focus marketing in film marketing mainly consists in constructing a hot topic that the public may discuss through planning, and then implementing it to create a social focus. In the process of focusing on the focus, the implicit marketing purpose and

Marketing effect.

Yang Ming remembers that the most successful focus marketing project in his previous life was Ang Lee's "Lust, Caution".

In the process of promoting the film, the distribution company of this film firmly grasped these focuses and planned and constructed one topic after another.

The passionate scenes make people fantasize about it; it was filmed by Ang Lee and written by Zhang Ailing; the performances of the male and female protagonists are fake and true; there are scandals about nude substitutes; the title of the film is fanciful.

At the same time, various channels were widely used, such as the Internet and other print media, to carry out overwhelming publicity, and articles were reposted with comments from various countries. This sense of mystery, half-hidden by the pipa, greatly aroused the curiosity of the domestic audience.

It can be said that this movie has achieved the ultimate in focus marketing.

The film subsequently achieved great success at the global box office, which is inseparable from the success of its focus marketing.

Now, Yang Ming feels that Barber's approach is somewhat similar to the marketing strategy of "Lust, Caution".

He believes that the box office performance of "Liu Changqing" in the United States will not be too bad.

Although he didn't have time to see the finished film, Barber's reviews were very good, which gave him the foundation for success.

If it were a bad movie, no matter how much you praise it, it wouldn't be successful.

Mud cannot hold up a wall.

Yang Ming thought for a while and immediately replied to Barber with a work email, asking him to be responsible for arranging the promotion of "Liu Changqing" for its release in Europe.

Now that the fire is already burning, there is no need for him to stick to his previously cautious strategy and simply go bigger.

However, the theater schedules in Europe have already been arranged, and he has not purchased theaters in the US film market to support Oriental DreamWorks' business in Europe. It may not be realistic to add too many theaters at once.

At most, increase the number of screening theaters.

However, Yang Ming believes that if it succeeds at the box office, European theater chains will definitely take the initiative to increase the number of theater screenings.

No one wants to have trouble with money.

The next step is to wait for the result. There are less than ten days before the movie is released. Unfortunately, he is currently filming in the Lion City. According to the shooting plan, the filming of the last chase scene of the movie will begin. He will definitely not have time to leave the Lion City.

Went to attend the premiere of "Liu Changqing".

According to Barber's plan, the premiere of "Liu Changqing" has now been held at the Chinese Theater in Hollywood.

United States.

In less than 20 days, "Liu Changqing" quickly reversed the negative image factors previously described by some media and became the focus of current entertainment news.

It suddenly aroused the expectations of countless American movie fans for this Chinese-language kung fu movie.

Especially Ji Feihong's sword dance on the NBA court, it aroused the enthusiasm of movie fans before the movie was released.

Moreover, Barber held a Christmas preview and declared that if the plot of the movie is found to be inconsistent with history, as long as they provide evidence, they will definitely stop any circulation of the movie in the United States, allowing everyone to see the confidence and domineering power of Oriental DreamWorks.

It's quite close to Christmas now.

When "Liu Changqing" was previewed at AMC's New York flagship theater on Christmas Day, it caused a sensation and triggered a rush to grab tickets.

Many media called Oriental DreamWorks one after another, hoping to get an invitation.

Many movie fans have also booked movie tickets for "Liu Changqing" through Maoyan Movies, hoping to be patronized by the goddess of luck and get preview movie tickets to see it.

In terms of media operations, almost all popular film and television magazines used large-scale reports and posters to promote it. Even negative reports produced a huge sensational effect.

On the day of the Christmas preview, AMC's New York flagship theater was almost packed with media and enthusiastic movie fans.

Seeing this situation, Barber couldn't stop laughing. His plan was successful.

As for whether he is worried that someone will actually come up with evidence that the plot of the movie goes against history, Barbour knows that it is impossible!

Unless the United States has indeed never invaded China in history, and the Eight-Nation Allied Forces in Chinese history did not have the United States, God knows this is impossible, unless history does not have San Francisco.

Sure enough, after the test screening, when the screening was over, the media reporters who were fortunate enough to be invited to watch the entire movie had a strange look on their faces, and they were hesitant to speak, as if they were at a loss for words.

Fans' reaction was completely opposite.

Ordinary movie fans had excited expressions on their faces. They had never seen such an action movie.

In their minds, the definition of action movies has never meant "kung fu".

At this time, after several classic scenes in "Liu Changqing" that can be regarded as textbooks for kung fu movies, all ordinary movie fans are still immersed in the plot of Liu Changqing's superb skills in the movie when they leave.

If it weren't for the wrong venue, they would have wanted to get out of the way now and do some tricks themselves to vent their inner kung fu complex.

Barber also noticed the strange looks on the faces of media reporters and some celebrities, and naturally knew why they were acting like this.

He and Gerry looked at each other and smiled at the same time.

It is simply impossible to prove that "Liu Changqing" is suspected of violating American history.

Maybe this movie does involve the image of the United States, but after all, it is real history, and no one can edit history.

Seeing this situation, the two of them immediately knew that the test screening of "Liu Changqing" was successful.

For them, the main thing is to see the reaction of the fans. If the fans think the movie is good, then the movie is likely to be a hit.

Now it seems that the situation is very good.

Gerry also breathed a sigh of relief. He changed his plan and arranged for his subordinates to temporarily increase the number of theater screenings of "Liu Changqing". However, he was under a lot of pressure, but now he felt extremely relaxed. The previous pressure was gone.

Gone missing.

After the trial screening of "Liu Changqing" ended in New York, everyone was waiting for the evaluation of the film.

There are countless fans on the Internet who have been waiting for those lucky enough to be drawn to come back after watching the movie and ask how this Chinese Kung Fu movie is.

Isn’t it really good-looking?

Or is there really a big controversy?

Soon, a fan's comment appeared on the special page of "Liu Changqing" on the American Time Network.

"Guys, as a lucky guy, I got a free preview ticket. Hey, my luck is indeed unmatched. I asked around and found out that most of the winners this time are from New York.

After all, it’s not cost-effective for a guy from out of town to come to New York just to watch a movie because he won a lottery. God, for the first time, I feel proud to be a New Yorker!”

This fan immediately wrote a message that had nothing to do with movie reviews, and was quickly scolded and scolded by countless other fans.

"Damn it, man, if you still want to show your superiority, as long as you tell me your address, I promise not to hurt you."

"Stop talking nonsense, tell me how this movie is? I'm going to bed. If you don't tell me, I'll curse you and your girlfriend every day for no more than 1 minute!"

....

This movie fan suddenly aroused public outrage. He just posted a sentence and received the anger of so many people. He did not expect that so many people were waiting on the Internet.

He immediately said: "Okay, okay, okay, guys, let me start by saying that this Chinese Kung Fu movie is definitely worthy of the money in your pockets. I can swear on my soul that this is definitely the best movie I have ever seen.

It's the coolest action movie. Compared with "Liu Changqing", those action movies made by Hollywood in the past are simply weak!"

Seeing this sentence refreshed on the Internet page, other American netizens were surprised. Is this movie really so good?

Later, after watching "Liu Changqing", this person talked a lot about his impressions and comments about the movie.

"I have to say that the Chinese Kung Fu shown in this movie is definitely a wonderful martial arts skill. Watching the scenes in the movie actually gave me an artistic enjoyment and made me fascinated; although the scenes in it

Kung Fu is contrary to our understanding, but I have to say that this movie is definitely a classic Chinese Kung Fu movie!"

After all, this movie fan is just an ordinary person, and he can't say much.

Even so, other netizens still know how much this fan admires the movie "Liu Changqing".
To be continued...