In his previous life, Yang Ming felt unbelievable that Internet e-commerce platforms did not hesitate to spend money to pay for movie viewing. It was difficult to understand why these Internet companies were like lunatics, mistaking money as money, knowing full well that they were losing money, and yet they were so persistent in engaging in such activities.

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He clearly remembers that every time the movie market is booming, e-commerce brings more low-priced tickets with greater discounts.

Some e-commerce companies launched a low-price ticket of 19.9 yuan, and another immediately counterattacked with a lower price of 9.9 yuan to gain attention.

It only costs 3.8 yuan to watch a movie on Women's Day, and it only costs 7 yuan and 10 cents for two people to meet up to watch a movie on Chinese Valentine's Day. Similar activities with ultra-low-price movie tickets were common in the e-commerce wars in previous generations.

Could it be said that these e-commerce companies and film producers are fools, and they have to make money even if they don't make money?

Obviously not.

What e-commerce wants is very simple and obvious, that is, user share.

For example, Yang Ming now asks Maoyan Movies to offer new users 1 yuan to watch movies. The ultimate goal is to compete with Timely Movies for new users.

As long as Maoyan Films can continue to maintain its dominant market position, the company's influence and market value will not decline, but will rise further. This is the impact of capital.

Yang Ming may not care about how much benefit Maoyan Movies brings him in the capital market, but he definitely does not want to see Timely Movies slowly grow and one day threaten Maoyan Movies, so he will

Using similar lose-lose methods, we must also curb the development of timely movies.

However, activities like this are not without success and are of great benefit to film producers.

Low ticket prices lead to a hot schedule and a hot box office. This is expected, and the influence of released movies will also increase accordingly.

Stars and artists who participate in film shooting will also see their net worth rise, and their popularity will increase significantly.

In the past life, many big-name celebrities spent a lot of money to subsidize e-commerce. Even if they spent money, they still had to increase the movie box office figures.

Why?

What you are looking for is influence.

Once the movie box office reaches a certain figure, the status and worth of big-name stars in the entertainment industry will be consolidated and improved, and their influence will also spread. The money subsidized will be collected soon after receiving a few advertising productions.

return.

It can be said that in the entertainment industry in the previous life, later, if you want to be a star, especially a big star, it requires a price and a cost.

Without a professional operation team to help celebrities hype up various news to increase their popularity, the star's attention will not increase; without performance data after the release of film and television works, the market value of the star will not increase;

Fame and fortune, why do outsiders always say that the essence of the entertainment industry is actually a fame and fortune circle? This is the reason.

If you want to be a big star, you must not only be famous, but also be profitable.

Otherwise, it won't be enough to support a star's reputation.

In addition, the movie ticket subsidy comes from the joint investment between the film studio and the e-commerce company. After the film is released, the film company can also recover part of the subsidy investment from the box office share. More importantly, after harvesting the box office and word-of-mouth, the film company can also sell to online

If the video website makes some money, the audience will also be looking forward to the film's next work.

Therefore, in general, using ultra-low ticket prices to hype up a movie's box office data and influence will not have much impact on the entire movie market, at least in a short period of time.

Even in any aspect, you can get what you need from it.

Maybe ultra-low ticket prices will bring hidden dangers and crises to the film industry in the future, but Yang Ming did not explode in his previous life, and the film market even became extremely prosperous because of it, so he doesn't care so much now.

Now that the movie side has followed the strong inertia of competition among e-commerce companies and used this trick just like in the previous life, he must also keep up.

Yang Ming told Shangguantian and the three of them in detail about the planned ultra-low fare plan.

We are both shareholders of the e-commerce platform and film producers, so communication is very convenient, at least much more convenient than the chaotic relationship in the previous life.

Seeing that the three people had almost understood this, Yang Ming immediately revealed the main purpose of inviting the three people to come today: "I will continue to release some shares of Maoyan Films, and these shares will be controlled by WeChat Company.

Maoyan Movie will be integrated into its functions."

Maoyan Movies, WeChat Company?

After hearing Yang Ming's words, Shangguantian, Cao Mengsheng, and Wen Jingtao couldn't help but look stunned. They looked at Yang Ming suspiciously. In a short time, they were a little confused about what Yang Ming wanted to do.

After a moment, Shangguantian was the first to react. He had already remembered what the so-called WeChat company was.

Thinking of this, his eyes flashed brightly, and he looked at the young man in front of him who was much younger than himself with emotion. He had always been quite conceited about his intelligence, but now he didn't know why.

Looking at Yang Ming's young and handsome face, he couldn't help but feel like he was getting older.

WeChat company is also Yang Ming’s industry.

Moreover, it is currently the most popular company in the Internet, and it is also an Internet company that many venture capital funds are chasing to get a share of the pie.

This shows that this company has bright development prospects.

However, this is not what Shangguantian values ​​most.

What he values ​​​​is the huge user base that WeChat has.

When WeChat and Maoyan Movies are bundled together, it is just a convenience, which is enough to withstand too many advantages of instant movies. Moreover, once the user's behavioral habits are formed, it is extremely difficult to change them.

Shangguan Tianzhen did not expect that Yang Ming still had such a trump card. Even if he was not an Internet e-commerce person, as a movie giant, he understood the importance of channels better than anyone else.

Therefore, when he heard Yang Ming's words, the worries he had about Xiao's consortium were now gone.

At this time, Wen Jingtao also reacted. He quickly realized the meaning of Yang Ming's words. For some reason, he suddenly felt a chill in his heart.

Looking at Yang Ming who was calm and composed across from him, Wen Jingtao didn't know whether the other party had prepared this plan long ago or if he just thought of it by chance. If it was true that he had been prepared for a long time, then the other party's thoughts were too deep.

Maoyan Movies is tied to WeChat, so no matter what, Maoyan Movies will remain invincible.

The discussion between the four of them ended quickly. As for Yang Ming's later statement that he wanted to transfer part of Maoyan Film's shares to WeChat Company, Shangguantian and the other three did not take it to heart.

Maybe for Yang Ming, this is to better manage his industry, and all industries have their own financial independence, but for Shangguantian and others, Yang Ming's approach is nothing like putting the money in the left pocket into the right pocket.

the difference.

After the meeting, Cao Mengsheng, Wen Jingtao, and Shangguantian quickly took action.

Quietly, some negative news about the Xiao Consortium began to appear in some entertainment media. Some said that the Xiao Consortium had a domineering style and always skirted the legal boundaries; some said that the Xiao Consortium often used unethical methods to suppress competitors.

means of competition; it is said that Xiao's consortium has no bottom line in doing things and will always take unknown measures to achieve a certain goal.

The media that were the first to report on the Xiao Consortium may be small entertainment media and cannot be compared with those nationally renowned media.

However, these tabloids jointly hyped up one thing, and their combined influence cannot be ignored. In addition, some media with relatively large influence also reported similar news.

Negative news about the Xiao Group suddenly broke out.

The media in modern China are inherently fearless. If the targets of their reports are vulnerable groups, they may have some concerns.

The "Cheng Xue Act" in the media industry is still fresh in the memory of all media people even to this day.

But if the targets of the exposure are the shady secrets of big companies, big conglomerates, or even the government itself, then for the media, it is like a cat seeing fish. No matter how deep the inside story is, they will ignore it.

Dig everything out.

Punish the strong and help the weak!

This is the most striking feature of contemporary Chinese law.

Whether it is in legal punishment, media news reports, or social public opinion, the powerful party with huge financial resources will always be held up with a magnifying glass and colored glasses to carefully scrutinize every behavior of the powerful party.

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But this time, the Xiao Consortium suddenly became the focus of countless media attention, and many media began to dig out negative news about the Xiao Consortium.

To be honest, as a family consortium, it has been able to develop steadily for decades and is still making the most of the changes. There is no doubt about its strength. However, in the development process of these years, the Xiao Family Consortium will definitely have some unknown and above-the-line actions.

What you did.

Isn’t there a saying that capital has come into this world with blood since the day it was born?

The Xiao Family Consortium is no exception, and in fact, other consortia are no exception.

If it wants to survive in the cruel financial market, which consortium has not done something extraordinary.

However, as long as these outrageous things are not discovered by others, they will not have any sequelae and will remain a secret and unknown to the public.

But for some reason, the Xiao Consortium has become the interest of some tabloid media in recent times. They have been reporting negative news about the Xiao Consortium. The Xiao Consortium has not taken it to heart. As a big consortium, over time, it is inevitable that

With the noble tradition of being superior to others, they would naturally not take such low-grade tabloid news to heart.

Unexpectedly, the situation changed suddenly in a short period of time. As if overnight, many domestic media suddenly became interested in the Xiao Consortium and stared at the Xiao Consortium to dig out anything useful.

This caught the Xiao Group off guard.

The key is that the news events widely reported by the media are indeed real events for the Xiao Group.

Flies don't bite seamless eggs.

If you walk a lot at night, you will inevitably encounter ghosts.

A few years ago, in order to suppress a competitor, the Xiao Family Group used extraordinary methods, and finally succeeded in bankrupting the other party and acquiring the opponent's assets. A few years later, in the eyes of the Xiao Family Group, it had long since disappeared, and no one would

Keep this in mind.

Maybe it's because I've lived a stable life for too long, and I didn't take it to heart when I heard some tabloid reports about this matter.

But who would have thought that just because of this incident, it suddenly attracted widespread attention from the media, which led to a lot of negative news about the Xiao Group being dug up.

In a short period of time, Xiao's consortium was left very passive.

Maybe the Xiao Group will not close down because of this, but it may be severely punished by the law. It is probably impossible to get through without bloodshed.
To be continued...