Chapter 1074 Xiexun again and again(1/2)
"Red Cliff of the Three Kingdoms" was a hit at the box office on its opening day, officially kicking off this summer's box office war.
After so many years of nurturing the film market, the summer season has become a battleground for various film companies. Whenever this moment comes, countless film companies and media will focus on every film released in theaters.
"Legend of the Snow Fox", which was the first to premiere, shocked everyone with its box office results on the day of its premiere. Just when everyone thought that this movie would put a certain amount of pressure on Yang Ming's new film "Three Kingdoms",
Who would have thought that just one day later, "Liao Zhai" would see its box office figures plummet due to poor word-of-mouth.
Now it seems that it is difficult to become a roadblock to "Three Kingdoms".
This is also true.
Sunday box office statistics:
"Three Kingdoms" premiere: 130 million!
"Liao Zhai": 35 million.
No one expected that "Liao Zhai", which was released on Saturday, had just made a good start with a box office of 50 million, but just one day later, the box office suddenly dropped by 15 million.
You know, today is Sunday!
Golden weekend.
According to past practice, for all movies that premiere on Saturday, the box office results on Sunday, if there are no surprises, will basically show an increase.
The box office performance of "Liao Zhai" not only did not increase, but was 15 million less than on Saturday, a drop of nearly one-third.
This bizarre box office performance surprised countless film companies and media.
Isn't Xiao Bufan too vulnerable? Wucuo Novel Network said many words so beautifully before and shouted slogans loudly, but now he was beaten to a complete defeat. Even if he lost, it wouldn't be like this!
However, the box office results of "Three Kingdoms" on the day it premiered were too monster.
It is the first local movie to have a box office of over 100 million on the day of its premiere. Previously, "Transformers" also had a box office of over 100 million in a single day, but it did not exceed 100 million on the day of its premiere. It was because of the accumulation in the past that it became possible to have a box office of over 100 million in a single day.
Horrible results.
Now, with the foundation laid by the previous films, the accumulated reputation, and the all-star cast assembled in this "Three Kingdoms", Yang Ming's new film has soared into the box office on the day of its premiere, with 100 million
The box office data of 30 million yuan once again broke all major records for Chinese-language movies.
As for "Liao Zhai" and Xiao Bufan, there are not many media paying attention to it. Even if there is, it is basically one-sided negative news.
35 million, 130 million!
"Liao Zhai", which is highly anticipated by countless people, has a single-day box office figure that is almost a fraction of that of "Three Kingdoms". How can this compare?
It's not on the same level at all.
Before, everyone applauded "Liao Zhai" for its 50 million box office debut, which was a rare domestic film in recent years with good box office debuts. But who would have thought that "Liao Zhai" was so vulnerable, just one day later,
During prime time on Sunday, it only achieved a box office of 35 million, which made everyone in the entertainment industry shattered.
The gap between expectations and reality is really huge.
Of course, this is also related to the shocking box office performance of "Three Kingdoms".
130 million, this box office figure is too dazzling when placed in the box office record on the day of the premiere.
At the same time, news came from all countries in the Greater China Cultural Area of East Asia that after the premiere of "Three Kingdoms", it undoubtedly topped the box office charts in all countries.
What most opened the eyes of everyone in the entertainment industry is that "Three Kingdoms" not only ranked first in the box office of each country on the day, but also ranked first in the weekly box office. The same is true for China's local box office rankings.
——Poof! Poof! Poof!
When many film companies saw this news, they wanted to vomit blood.
"Three Kingdoms" was released on Sunday, the last day of the week. In just one day, it surpassed the box office data of all the movies released this week. This incredible performance made many film companies want to die.
Too cruel.
Where does this put their faces?
In just one day, he occupied the top spot on the weekly box office list with unrivaled momentum. Are you so cruel?
Doesn’t this mean that all movie companies that have movies released in theaters this week are incompetent?
Many media outlets frequently use this ranking as an excuse in the news, and countless film companies are embarrassed by this.
Many film companies were scolding them behind the scenes. They scolded Oriental DreamWorks and also scolded "Liao Zhai" for not living up to expectations.
You Ya released it a day early, and it was considered a blockbuster. You had done all the promotional ads before, so why did it wither at the critical moment? You Ya couldn't compete with others, and now they have been dragged into the water and become the laughing stock of countless media.
On the first day of the new week, countless people are shocked by the premiere box office results of "Three Kingdoms" and are talking a lot.
When Tuesday came and the box office data for Monday came out, everyone was shocked again.
"Three Kingdoms" continues to dominate the list with a single-day box office of 115 million.
The box office performance of "Liao Zhai" continued to decline: 28 million.
Although the box office data of "Liao Zhai" in a single day on Monday exceeded that of most movies released on that day, in everyone's mind, this previously promoted movie was no longer regarded as a threat to "Three Kingdoms".
Because it doesn't deserve it at all.
After the box office data was compiled on Monday, "Three Kingdoms" still topped the list of the day. The same was true for other countries in East Asia. Many media even announced that the number one spot on this week's box office list has been booked by "Three Kingdoms" and will never appear.
Any surprises.
Faced with the horrific box office results of "Three Kingdoms", countless film companies lamented.
So monstrous.
You know, today is Monday!
It stands to reason that after the weekend, the box office data of most movies will decline, but the magnitude of the decline will vary.
Yes, the box office performance of "Three Kingdoms" has declined compared to the day of its premiere.
However, such a dazzling box office figure of 115 million has left many film companies with no thoughts of rejoicing.
The box office in a single day exceeded 100 million!
If this is considered a decline, then who doesn’t want this kind of decline? For most film companies, a single-day box office of over 100 million is their biggest pursuit, but when they rack their brains to try to achieve their goals
, the box office performance of "Three Kingdoms" exceeds 100 million per day, just like playing.
This is obviously a big stimulus for many film companies.
Faced with the terrifying box office results of "Three Kingdoms", some film companies preparing to release movies next week immediately convened a meeting with their top management to discuss whether to change their plans and postpone the release. Looking at the unbelievable box office performance of "Three Kingdoms", one week later
Time is absolutely impossible to slow down this explosive momentum.
The film market is a place where winners take all and losers are completely defeated. No one wants to be a loser. Looking at the momentum of the box office performance of "Three Kingdoms" now, it is no longer as simple as losing. It is very likely that everything will be lost.
An obvious example is "Liao Zhai".
Many film companies have heard that some theater companies are preparing to adjust the film schedule of "Liao Zhai" and allocate more theater resources to the screening of "Three Kingdoms".
There is no need to investigate. Just from the box office results, we can see that the attendance rate of "Liao Zhai" must have dropped significantly, and it is estimated that it has dropped below 50%.
The attendance rate of "Three Kingdoms" is obviously much higher than that of "Liao Zhai". Especially for the evening shows, every venue is basically full and it is difficult to get a ticket.
This situation is vividly reflected in the online seat selection and ticket purchasing system of Maoyan Movies.
One media deliberately published in the newspaper that day a screenshot of the Maoyan movie seat selection for the two movies "Three Kingdoms" and "Liao Zhai" at the same evening show.
A screenshot can clearly show that in the theater seating model, all seats have turned red and cannot be selected. Obviously, the movie tickets for this show have been sold out and are full! This is a screenshot of "Three Kingdoms".
In the Maoyan movie seat selection screenshot of "Liao Zhai", most of the seats in the movie theater model are basically white, and only the scattered seats are red. The attendance rate is extremely poor.
In the same show and at the same time, the attendance rates of the two movies are vastly different.
When these two screenshots were published by this media, it caused an uproar in the entertainment industry. Everyone knew that "Liao Zhai" had lost, and it was a complete failure, but no one thought that "Liao Zhai" had high hopes for everyone.
A blockbuster movie could lose so miserably.
No wonder many theater companies are already preparing to adjust the film schedule of "Liao Zhai" and squeeze out more theaters to screen "Three Kingdoms".
Even if it were them, they would do this.
No one wants to have trouble with money.
No matter how powerful the Xiao family is and has countless wealth, it cannot influence the decisions of all theater chain companies. Even if the Xiao family is a shareholder, the board of directors must be responsible to all shareholders. It cannot knowingly lose money but still hold on to the end.
At this time, the box office results of "Three Kingdoms" in the United States and Europe were also released.
"Three Kingdoms" weekend premiere box office: 40 million yuan.
Monday’s single-day box office: 65 million yuan.
When this result was reported back to China, countless people were stunned. This was definitely the best box office result ever achieved by a Chinese-language film in the United States.
Even "Transformers", which was disgraced in Hollywood last time, did not perform as well as "Three Kingdoms" in its premiere.
Compared with the box office of "Transformers" when it premiered in Hollywood, "Three Kingdoms" more than doubled. Although the box office the next day was a little less than that of "Transformers", you must know that the next day is Monday.
Many people in the local film circle saw the results of "Three Kingdoms", and most of them showed excitement and excitement, applauding "Three Kingdoms" in public. For them, it is a great opportunity for a local film to be released in the American film market.
Showing off one's strength is the pride of all local filmmakers.
But it is a pity that although the premiere of "Three Kingdoms" has achieved the best box office performance of a Chinese-language film in the United States, it is still overshadowed by one movie.
Di Mei Pictures' "The Pacific".
To be continued...