"I Am a Passerby" had a box office of 12 million on its opening day.

In a conference room in the building where Oriental DreamWorks is located, filled with smoke, Liu Xinsheng and Zheng Wen sat there smoking cigarettes with serious expressions.

Although most of the guests who came to attend the premiere ceremony yesterday spoke highly of this unique low-cost film, at 12 o'clock in the night, when Zheng Wen received "I Am a Passerby"

The first-day box office data was like a wake-up call, and I was immediately plunged into extreme disappointment.

Could it be that this time, he still failed?

Or are his ideas really out of touch with the mainstream trends in movies?

Liu Xinsheng saw Zheng Wen's haggard look and knew that Zheng Wen hadn't slept well all night, so he probably didn't sleep at all.

Although the production cost of "I Am a Passerby" was only about 10 million Chinese dollars, including the publicity expenses, it was almost close to 50 million Chinese dollars. It was considered a medium-sized film production in the past.

Considering Zheng Wen's reputation, this movie's box office figures of only 12 million yuan on its opening day are indeed a bit shabby, or it may have failed miserably.

Maybe in the eyes of outsiders, this movie can achieve a box office figure of 12 million, which is not bad. It should be no problem to recover the production costs through the box office, and it can even make a small profit through the sale of various other copyrights.

For some directors, this is simply a dream result.

But for both Zheng Wen and Oriental DreamWorks, this result seems to be a huge failure.

"Old Zheng, don't think so much. Yesterday was the first day, and our follow-up publicity plan has already begun. I believe the box office will go up in these two days."

After a while, Liu Xinsheng thought of something and comforted Zheng Wen. Although he was a little disappointed with the box office of "I Am a Passerby" on the opening day, it was not too big. After all, for a film company, a movie

Everyone wants to sell big, but that is almost impossible. Maybe he may be a little extravagant.

Besides, "I Am a Passerby" is originally a low-budget movie. How could we expect it to hit the box office like a blockbuster?

However, there was one thing that Liu Xinsheng never understood: why Yang Ming insisted on spending so much publicity expenses and public relations resources on this movie.

The production cost is 10 million Chinese dollars, and the publicity budget is 30 million Chinese dollars. According to the current trend, the final publicity expenses will exceed 40 million Chinese dollars.

Liu Xinsheng felt extremely puzzled that a movie was released in such a weird mode.

"It's okay, Mr. Liu, you don't have to worry." Zheng Wen blew out a puff of smoke, looked at the smoke in the air, and suddenly smiled freely: "It seems that there should be no problem in recovering the cost of this movie. Maybe I think too much.

Well, don’t worry, I’m not that fragile. I was here for five years when I couldn’t find investors, so it’s nothing now.”

To be honest, Zheng Wen was extremely disappointed with the box office performance of "I Am a Passerby" before, or there was a big gap between it and his previous expectations.

But after thinking deeply about it this night.

The box office of "I Am a Passerby" on the first day was 12 million yuan. Compared with the shooting cost of this movie, it is already a commendable achievement. He should not have required this movie to be based on the standards of a big production.

When Liu Xinsheng heard Zheng Wen's words, he knew that before he came to Oriental DreamWorks, his life was very miserable. Since Zheng Wen could see it so clearly, he didn't say much more.

He suddenly thought of something, smiled mysteriously, and said: "Old Zheng, I really don't just talk casually, maybe things can actually turn around!"

"Oh?" Zheng Wen was shocked and looked up at Liu Xinsheng in surprise.

The cast and production cost of "I Am a Passerby" are the film's shortcomings. No matter how good the promotion is, as long as movie fans know the information about this film, under normal circumstances, they will not choose this film for the first time.

Watch.

"The tens of millions we spent on publicity were not in vain," Liu Xinsheng said with a shrug.

When Zheng Wen heard this, he couldn't help but twitch the corner of his mouth.

He still found it very difficult to understand Yang Ming's decision to spend several times the cost of filming "I Am a Passerby" on publicity.

In fact, the reason why he feels so much pressure now is because the company spent so much money on promoting this movie.

In his opinion, spending about 10 million yuan in promotional expenses is enough, or even 5 million Chinese yuan.

"Do you have any other methods?" Zheng Wen couldn't help but asked curiously.

Liu Xinsheng thought for a while, looked at Zheng Wen and said slowly: "Word-of-mouth effect!"

Later, he didn't know how to explain it, so he gave Zheng Wen several entertainment newspapers ordered by the company and asked him to read it himself.

"In my eyes, the most difficult thing to do in a movie is to be dull, but Zheng Wen used a group of extras without any acting experience to shoot a movie that reflects ordinary people's pursuit of dreams."

"There are no dreams here, only pain! Young people should wake up from their dream of becoming famous overnight!"

"Classic, sincere, and realistic, "I Am a Passerby", in fact, we are all passersby."

Zheng Wen flipped through several newspapers one after another. The comments on "I Am a Passerby" were all unanimously praised, which made him feel much better.

Fame and wealth, fame and fortune, for a director, even if there is no profit, being famous is still a very happy thing.

At least there is no fame and fortune.

But he still didn't understand what Liu Xinsheng meant. He pointed to the newspaper in front of him and asked, "Is this the word-of-mouth effect?"

"I don't know the specific effect. Anyway, the people below the company are responsible for the operation and will know the effect tomorrow." Liu Xinsheng thought for a while and said.

As for word-of-mouth publicity, he couldn't tell for the moment. He would probably wait until tomorrow to see how effective it would be.

The premiere of "I Am a Passerby" attracted the attention of many film companies.

There is no way, since the establishment of Oriental DreamWorks, basically every movie has been a hit, especially the movies directed by Yang Ming, which are no longer in the category of hits, but hurricanes, and all movies directed by Yang Ming

In the same period, they will basically be caught in the hurricane and be shattered to pieces.

All movies directed by Yang Ming that are in the schedule and can still achieve good box office results are basically of a different type than the movies directed by Yang Ming.

Therefore, every movie released by Oriental DreamWorks will become the focus of other movie companies. Once it shows the trend of crazy sales, other movie companies are likely to temporarily adjust the release schedule of their own movies.

There was nothing they could do, they were frightened by Yang Ming.

In particular, the screenwriter of "I Am a Passerby" also has Yang Ming's name on it, which naturally makes other film companies very cautious.

Now when other film companies learned that the attendance rate for the premiere of "I Am a Passerby" was only just over half, and the premiere box office figure was only about 12 million, they couldn't help but breathe a sigh of relief.

Fortunately, they don't need to take this movie to heart.

But no one knows that after "I Am a Passerby" premiered yesterday, most of the domestic media today gave the movie high praise.

Of course, this movie does have the qualification to receive so much praise.

Although all the actors in the movie are the biggest problem of the movie, Zheng Wen used his excellent directing skills to make up for the shortcomings of the actors in performance, and even made people feel that the movie was real and ordinary, as if it happened to him

Same everywhere.

Films with artistic themes are always a bonus in the eyes of filmmakers. Films like "I Am a Passerby" that are purely supported by the director's storytelling ability are favored by many seniors in the film industry.

Newspapers, media, and the Internet all gave this movie high praise.

The media's unanimous praise has given countless fans and audiences the impression that this movie is not a bad movie, but also a classic. Although I heard it is an art movie, it is still understandable.

Therefore, many movie fans and viewers who plan to watch a movie, after seeing the praise of "I Am a Passerby" in the media, unknowingly have an additional choice in their hearts, the movie tickets of "I am a Passerby"

It should be worth buying.

This is true in newspapers and media, and the Internet is no exception.

The entertainment sections of several major portal websites also gave unanimous praise to "I Am a Passerby" and spoke highly of "I am a Passerby" from all aspects.

Internet media, different newspapers and media, with the cooperation of Oriental DreamWorks, exposed many photos from the filming of the movie at that time. As behind-the-scenes, it also attracted the attention of many netizens.

Hype, hype, what is hype, this is hype.

The cast and production cost of "I Am a Passerby" are simply not enough to attract such media attention. Even if Zheng Wen is the director and Yang Ming is the screenwriter, it is impossible to obtain such unanimous favor from so many media.

However, under the public relations of Oriental DreamWorks, all heavyweight domestic entertainment media gave "I Am a Passerby" a large space for news coverage.

To some extent, this made the movie "I Am a Passerby" become a hot topic in a short period of time.

If it were just like this, it wouldn't be enough to make movie fans eager to watch this movie.

At this time, WeChat and Time.com came into play.

After its launch more than half a year ago, WeChat has become the most popular application among young people among smartphone social interaction software and has become popular all over the world.

Just today, WeChat suddenly updated with a WeChat payment function.

Countless users don't pay much attention to this. They find that the WeChat payment function is relatively cumbersome, requiring not only various verifications, but also binding bank cards.

After this function was updated today, there are basically not many users who bind the payment function.

However, after 12 noon, all smartphone users with WeChat installed received a system notification: "New WeChat payment users enjoy huge benefits of watching movies for 9 yuan!"

'New users who bind WeChat payment for the first time can enjoy the discount of online seat selection and purchase of "I Am a Passerby" for only 9 yuan 9. Each new user is limited to purchasing two copies!'

When this system notification was seen by WeChat users, countless users immediately became excited.

9.9 movie tickets.

In other words, you only need to spend 10 yuan to watch a movie, which is only 20 yuan for two people.

This is simply too cheap.

Many WeChat users clicked on the event title, and the mobile page that appeared was the online ticket purchase page for Maoyan Movies.

After reading the detailed introduction on the event page, everyone suddenly realized that this was an event jointly organized by Maoyan Movies and WeChat Pay.

As a result, countless WeChat users took action and immediately prepared to bind their bank accounts.

It's worth buying two movie tickets for 20 yuan.

Originally, at the beginning of Maoyan Movie, new users also enjoyed the 9 yuan 9 activity, but in the past year there has been basically no such activity, which has left many users extremely disappointed.
To be continued...