Chapter 859: May Day Incident
The Great Player of Light and Shadow
The mother-in-law finally found time to take over Cheng Musan.
Cheng Yu'an left her daughter at the pet shop and ran away to the Tiangong Yicai Tianfu Production Center - where some of the special effects for "The Wandering Earth" were made.
The reason why we chose to open a production center in Tianfu was due to cost considerations.
The cost of living in Tianfu is not high. Placing the production center here can dilute the company's costs and reduce the pressure on employees' lives.
The post-production period of "The Wandering Earth" has reached its second half, and the release date of December 6th is ironclad.
Cheng Yuan listened to the progress report of the special effects team in the production center and watched the samples.
The crew has a sufficient budget for post-production, and with more than a year of collaborative cooperation between seven domestic and foreign special effects companies, "it is expected to complete the entire production by mid-October."
"Director, why did you think of hiring Wu Jing to play Liu Peiqiang?" The post-production team was puzzled and felt that the director's eyes were open.
How could he be so determined at that time to invite Wu Jing, who could only be regarded as "emerging" at the time, to play such an important role as Liu Peiqiang?
As soon as "Wolf Warrior 2" became a hit, Wu Jing became one of the most popular actors.
How much publicity expenses did this save for "The Wandering Earth"?
"I didn't know he would explode." Cheng Yuan said with a smile, "Wu Jing and I have known each other for a long time. I need a soldier, but he can't be too serious or upright. Wu Jing is very suitable."
"There are many actors who can play Liu Peiqiang."
There are indeed quite a few. The role of Liu Peiqiang is not complicated, so it doesn’t have to be Wu Jing.
"It's quite a lot, so why can't it be Wu Jing?" Cheng Yu'an asked, "I don't need to use actors as publicity stunts. It doesn't matter to me whether he is famous or not."
The core selling point of "The Wandering Earth" is Cheng Yu'an, a top director, and top-notch special effects scenes.
Moreover, the crew didn't pay the actors much. Liu Yifei didn't get a penny for her guest appearance as Liu Peiqiang's late wife, and Gao Yuanyuan got 20,000 yuan for her guest appearance as Han Duoduo's Chinese teacher.
Wu Jing was really cheap at that time.
To sum it up, the image is suitable, the acting skills are passable, there is friendship, and it is not expensive, so why not use it?
Cheng Yu'an was quite satisfied with the progress of "The Wandering Earth". So before leaving, he shouted at the movie's starring group:
"The post-production of "The Wandering Earth" can be completed as scheduled. After May Day, you will spend half a day and a day to shoot the poster. We will slowly spread the publicity."
The main poster of the movie has been planned in advance, but the individual promotional posters of the leading actors have to be shot separately.
It didn’t take long for someone to reply after the message was sent.
"Okay, okay, director." Li Guangjie sent a voice message, "I will be in Beijing on May Day and can shoot at any time."
"Director, I'm still on a crew in another location and may not be able to come back," Nini said.
"It's okay. I'll ask the team to bring the equipment to your place." Cheng Yu'an responded promptly, "If you have any inconveniences, please tell us immediately and we will summarize them for Xuanfa to solve together."
Cheng Yuan just urged them to take publicity photos, and it was the people in the team who actually solved the problem.
At this time, Liu Yifei's voice message also popped up: "I'm in the United States, can you arrange for a photographer to take pictures for me?"
Cheng Yu'an said: "Who brought her into the group? She only has a few words to take a personal promotional photo."
Liu Yifei posted an angry expression in the group.
The leader of the group, Wu Jing, spoke up: "I think you two are almost done, show off your affection here."
Anyway, the notification was in place, and Cheng Yu'an made an expression like "I'm sorry" and exited the chat interface.
Cheng Yuan stayed in Tianfu for two days before returning to the capital and continued to devote himself to the post-editing and production of "Mulan".
There’s really nothing to say about this year’s May Day event, it’s miserable.
Director Liu Milk Tea's debut film "The Next Us" grossed a super high box office of 280 million on the first day, reaching the same level as Hollywood blockbusters.
However, on the same day, multiple media outlets broke the news that there was a large-scale refund of tickets for "The Last of Us" on its premiere day. The total number of theaters that had ticket refunds was close to 4,000, and the total refund amount was 15-20 million yuan.
Maoyan alone has had its box office refunded as high as 13 million.
The Taopiaopiao platform also abnormally refunded 120,000 tickets on the day of the movie’s premiere.
Maoyan and Taopiaopiao account for more than 80% of the domestic online ticketing market share, and most ticket refunds come from these two platforms.
There has never been such a large-scale refund in the history of Chinese film.
The matter quickly escalated, triggering voices from theater chains, movie theaters, ticketing platforms, and professionals in the industry.
Theaters are the biggest victims of this incident. Managers of various theater lines have requested online that the crew of "The Next Us" investigate the matter thoroughly and must give an explanation.
"More than 300 tickets were refunded to our movie theater, which is several times more than usual. There were a large number of empty seats in many shows, and the losses were huge." The manager of Jiahe Cinema in the JA District of the Magic City reacted to reporters.
Zheng Yanchen, senior vice president of Yuanqiu Pictures and CEO of Golden Harvest Cinemas, publicly questioned whether Maoyan Pictures was behind the scenes.
"Maoyan Films is the film producer, promoter, distributor, and the main ticket sales platform, and most of the refunds come from Maoyan. There are good reasons to suspect that Maoyan Films is the thief."
The next day, the Film Bureau issued a document preliminarily determining that the refund for "The Next Us" "is indeed abnormal, and the specific issues have yet to be determined. If it is found to be unfair competition or box office fraud, it will be dealt with seriously."
An industry celebrity analyzed that the box office of "The Last of Us" was fraudulent, mainly by inflating the pre-sale box office to increase movie theater schedules, while real customers entered the theater in advance because they were afraid that they would not be able to buy tickets; on the first day of release, the fake data
Then refund the tickets through the ticketing platform and leave. At this time, the theater schedule cannot be changed, and the theater chain has suffered huge losses.
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The next day, after the film bureau issued a statement, Maoyan Films also explained the doubts about Maoyan from the outside world in the refund incident.
This chapter is not over yet, please click on the next page to continue reading! It is said that malicious ticket fraud orders are concentrated in special discount tickets such as 19.9 yuan. Among the refunded orders on April 28, 54% were normal changes by users, and the remaining 46% were refunded orders.
, some of them were determined to be malicious ticket fraud and suspected scalping behavior.
But such a response did not satisfy the outside world. Jiahe beat the loser hard, and General Manager Fang Bin bluntly said that Maoyan’s response was unfounded: “The scalper bought the ticket for 19.9 yuan, two or three tickets per ID, and I don’t know how much organization is needed to refund the tickets on such a large scale.
Only talented people can do it. The system is theirs, and they can say whatever they want. If a scalper is stuck and unable to withdraw a check worth tens of millions of dollars, he or she will have to pay a lot of money. (The scalper) will not take such a big risk."
Taopiaopiao added to the fire and issued a long statement titled "Telling the truth is not easy, being a platform requires responsibility!" and refuted Maoyan's explanation one by one.
The article mentions scalpers as follows: “With the significant increase in the proportion of online movie ticket purchases in recent years, and the overall average attendance rate of theaters is not high, the phenomenon of scalpers in the movie ticket field has been minimal, and it is absolutely impossible to buy certain tickets.
A film’s ticket sales have a significant impact.”
Taopiaopiao suffered a huge loss this time. The refund incident directly caused Taopiaopiao to temporarily close its ticket refund and rebooking business, which triggered a large number of user complaints and caused irreparable economic losses and brand damage.
Liu Milk Tea also responded in a timely manner, saying that it is communicating with the film studio and distributor, and strongly hopes to find out the problem and the truth, and will actively cooperate with relevant departments to find out the truth, so that the film can return to a more pure movie discussion as soon as possible.
.
The country's legislation in the field of film is still very imperfect, and Cheng Yu'an knew that this matter could only be left alone in the end. Legally speaking, Liu Milk Tea and "The Next Us" did not pay the price for this.
But within the industry, Liu Milk Tea has begun to be disliked by people. She is originally a Hucai, and she is doing such a sexy job in her debut film. I wonder if the industry will have a good look at her.
"The Next Us" is her starting point as a director, and it will also be her end.
But, sometimes the ending of the story is so fucked up.
"The Next Us" is still the champion of the May 1st film, with a box office of 900 million in 4 days.
Chapter completed!