The four main protagonists Han Duoduo, Liu Qi, Liu Peiqiang and Han Ziang were not announced to the public. Chen Zhixi and Jiang Xuerou led the selection respectively, and finally Cheng Yuan made the final decision.

The last three characters have a wide range of choices. Han Duoduo is set as a middle school student. There are not many people in the industry who are of the same age. The first person Chen Zhixi thought of was Zhang Zifeng.

She also starred in the company's "Chinatown Adventure" and is considered a relatively familiar young actress.

Chen Zhixi also brought people to meet Zhang Zifeng. Zhang Zifeng and his parents were very happy about Chen Zhixi's invitation, but at the same time they were worried about the timing of the filming of "The Wandering Earth" which took 16 years.

Zhang Zifeng is currently in the second grade of junior high school and will graduate early next year. Her parents are worried that training and filming will delay her study time.

Chen Zhixi could not make an exact guarantee. He only said that if Zhang Zifeng is selected, the crew will try to set aside time and space for Zhang Zifeng to review his homework.

Zhang Zifeng's mother verbally agreed to appear in "The Wandering Earth". Chen Zhixi also said that he would show Zhang Zifeng's information to Cheng Yu'an: "But I can't guarantee whether he will be selected. The decision lies with Director Cheng."

"Of course I understand this." Mother Zhang smiled.

There are no secrets in the circle, especially the resources at the top of the pyramid, which everyone is keeping an eye on.

As soon as "The Wandering Earth" announced that the script was finalized and casting started, the next day, the movie script was placed on the desks of the producers and bosses.

Everyone discovered by chance that only the supporting characters had been released remotely, and none of the four main protagonists had been announced to the public.

Whether they were friends and relatives who had close personal relationships with Cheng and Liu, or long-distance partners, they all took active actions, either self-recommended or recommended, and wanted to recommend themselves or their own artists to Cheng Yu'an.

And Cheng Yu'an has the qualifications and confidence to turn down all the invitations that come to him: "I am only responsible for the final decision on casting. If you want to appear in the show, go to the casting team."

Director Cheng then turned around and went to see Advertising Dad.

With an investment of more than 500 million and 600 million, how can we do it without advertising?

Cheng Yuan's films have always been the most popular projects among advertisers.

As soon as the script for "The Wandering Earth" came out, major producers sensed business opportunities and made appointments with the person in charge of the film's investment promotion.

Cheng Yuan came here to meet the first prospective businessman today. In fact, the investment promotion team could handle this kind of thing, but Cheng Yuan still decided to come and observe today.

The visitor is Wang Aihui, BYD’s marketing director.

As soon as Wang Aihui saw Cheng Yu'an, he enthusiastically stepped forward to shake hands and said that he was Cheng Yu'an's senior movie fan.

Cheng Yu'an smiled and said thank you, and Wang Aihui said with a smile: "It's just an advertisement, why do I need you, Director Cheng, to come here in person?"

"I'm just here to listen. You can talk about the details and leave me alone."

The two parties sat in two rows. Wang Aihui got straight to the point and said that BYD wanted to win the advertisement for the most important transport vehicle in "The Wandering Earth": "Hang our three letters BYD on the car, and the protagonist will read an advertisement to us."

The request was not excessive, but the person in charge of "The Wandering Earth" was not so easy to deal with. He looked embarrassed and said: "Mr. Wang, there is nothing wrong with the BYD logo on the delivery vehicle, but the protagonist is required to read an advertisement.

It was a bit difficult, and the audience was in a state of shock when I read the advertising slogan. The transport vehicle is the most important prop in the film, so reading the advertising slogan was a bit inappropriate."

Cheng Yu'an was sitting in the last seat and nodded secretly after hearing this. The person in charge was really responsible and did not put any unnecessary burden on himself.

But Wang Aihui was not easy to dismiss. He laughed and said: "We don't understand film creation, but we respect the teachers on the crew. Don't worry, it's not the kind of product advertisements broadcast on TV. We just want the protagonist to look at the carrier and say: '

It turns out that BYD also makes this kind of car.' That's enough."

The film studio is still in a dilemma. The principle of advertising placement in "The Wandering Earth" is to try not to show product slogans and only show the brand as much as possible, so that the audience can see that there is such a brand.

Advertising placement must also make way for the audience’s immersive viewing.

"No." Wang Aihui still received a rejection, "This will ruin the audience's movie-watching experience, and I can't agree to it."

Wang Aihui looked at Cheng Yu'an next to him, but Cheng Yu'an still watched on the sidelines and acquiesced to this statement.

"Mr. Wang, you also know the principle of our implantation. There is no rush to attract investment. If you are undecided now, you can go back and think about it carefully, and give us time to think about it."

Wang Aihui is eager to conclude this cooperation, but he knows that in addition to BYD, there are more than a dozen car brands waiting to meet. If he misses today, who knows when the next meeting will be.

Wang Aihui smiled and said: "Before I came, our President Wang personally asked me to fully cooperate with the crew of "The Wandering Earth". Tell me what cooperation plan you think is suitable, and I will listen to you."

The film crew smiled and said: "Of course we are aware of BYD's strength and the pride of the domestic automobile brand." Touting it first, "We can reveal the brand logo to you and ensure that the audience can clearly see it in a conspicuous position on the screen.

Yes, but we really can't do it if the protagonist reads the advertising slogan for the company. Do you think this will work?" After thinking for a while, he continued, "I will show you the three letters BYD on the direction ball of the delivery vehicle."

As he spoke, he showed Wang Aihui and others the design drawing of the direction ball of the carrier vehicle he had brought.

"To show our industrial design, we will probably give you three to five seconds of footage of the directional ball here. Director Cheng, can you give me that?"

Cheng Yu'an was listening to the command and said with a smile: "Absolutely no problem."

Just like a little brother who does errands.

Wang Aihui and others looked at the design drawings and were quite satisfied with the close-ups of three to five seconds. The advertising close-ups of Cheng Yuan's movies were billed by the second, and it was the highest price in the industry.

"We will scan the front of the truck at least twice at the back, and the three letters BYD will also appear."

Wang Aihui was actually quite willing to accept this plan, but he did not express his position immediately: "Please give us five minutes. I will call Mr. Wang for instructions."

"no problem."

Wang Aihui went out to make a call. She said it would take five minutes. In fact, the call took almost 10 minutes, but the remote side was not in a hurry.

Wang Aihui came back and sat down, smiling and said: "I've been waiting for a long time. Mr. Wang agreed to your plan."

"OK."

"In terms of advertising fees...?"

"You can make a quotation." After the intention has been negotiated, the next step is the price.

Wang Aihui stretched out a finger: "We can come up with this number."

The person in charge of the crew pursed his lips and said with a smile: "Mr. Wang's authority is not limited to this number, right? I don't need to explain the production and team of this movie. Everyone knows that it is definitely the strongest Chinese lineup. I'm afraid I can't do this number."

agree."

Cheng Yu'an sat aside and just wanted to laugh. As expected, the job of robbing people still needs professionals.

Wang Aihui's authority is indeed more than 100 million, and "The Wandering Earth" is indeed an excellent publicity opportunity.

"The transport vehicle is the most important prop in the entire film. This vehicle will follow you from the beginning to the end of the film. I hope Mr. Wang can give a sincere price."

Wang Aihui glanced at Cheng Yu'an next to him and saw that Cheng Yu'an began to yawn. He suddenly felt relieved and stretched out two fingers: "My authority is as high as here. If it goes any further, I will have to call back to the headquarters."

The film representative pondered for a long time, stood up, stretched out his hand and said with a smile: "Congratulations, Mr. Wang, BYD will not regret today's investment."

Wang Aihui breathed a sigh of relief, shook hands and said: "Of course, it is also an honor for us to be able to participate in such a movie."

"We will arrange to sign the agreement of intent immediately."
Chapter completed!