Chapter 187: The layout is a little smaller(2/2)
That’s why packaging is important.”
Having said this, Zhang Haidong brought over his plan: "Look, the bottom line you gave me before was that our food profits can be reduced by 15%, right?"
"That's right."
Wu Yao nodded.
"No need! Because in normal times, the profit of food is above 30% all year round? Even if there is a certain amount of promotion space, the profit is about 25%, right?"
Zhang Haidong asked.
"yes."
Wu Yao nodded again.
“That’s right, only at this profit point can we retain businesses.
But since we are going to have a price war, we must let the price come down.
Therefore, we can directly bring our food profits to the promotional price, which is a profit point of about 25%.
This is a big price cut.
On the basis that the consumer's purchase reaches a certain amount, there will be a discount of two to three points if not more.
In other words, if the purchase reaches a certain level, our total food profit will be about 22%.
If it doesn't reach that level, there is still a 25% profit.
This profit point is small but quick in sales, so I think you can accept it.”
"Yes, you can continue."
There was light in Wu Yao's eyes.
"As long as it is acceptable. Then we will package these two to three points into subsidies.
The slogan shouted out is - give back to consumers and subsidize the people.
The same analogy applies to clothing.
In this way, consumers will be grateful to us and form a first-mover reputation advantage.
We have the price advantage, coupled with the advantages of first-mover subsidies and word-of-mouth, no matter how late the company is, it will not be our opponent.
This is what I think, this subsidy is called a billion subsidy. What do you think?
Zhang Haidong asked seriously.
"Good guy! I told you I saw you right!"
Wu Yao's face was filled with joy.
"You are really good. This is not about imitating those internet celebrities, this is really surpassing those internet celebrities.
It's just a little profit, and it's packaged as a subsidy by you.
In fact, we didn't subsidize a dime.
On the contrary, consumers should be grateful to you and think that you treat them as family.
Gave them real benefits.
It’s yours! Zhang Haidong!”
Wu Yao said, knocked on the table and said: "This plan is feasible. I will submit it to my superiors for cross-examination later. If you can win this time, you will have a lot of money!"
"As long as it works, if there's anything you need to correct, I'll just make it."
Zhang Haidong said.
"Okay. By the way, I think this billion-dollar subsidy pattern is still a bit small."
Wu Yao pointed at the planning plan and said.
"Then what do you mean..."
"Let's call it tens of billions of subsidies. The pattern is bigger. If we win this time, Huahe Group will be listed. It is equivalent to blowing a wave of KPIs in advance. Killing two birds with one stone."
Wu Yao agreed.
"good……"
Zhang Haidong was stunned.
In the capital market, you really have to dare to act and brag!
…
After leaving the company happily, he lightly lit a cigarette and started smoking.
I feel really happy.
Because of the initial pass, the pressure suddenly decreased a lot.
Go home and cook for your children. School is about to start in a few days.
But when he got home by car, his cell phone rang.
It's Du Xiaoyin's phone number.
"Hello……"
"Dongdong, my health has recovered. Are you free now?"
Du Xiaoyin's crisp voice came over.
"Uh... I'm not busy, I'm free."
After Bai Yourong left, Zhang Haidong somehow felt even more protective towards Du Xiaoyin, a weak girl.
He hoped that he could protect Du Xiaoyin and prevent her from being harmed again.
"I've cooked some dishes at home. You can come to my house for dinner."
Du Xiaoyin said.
"Uh... have you cooked? I... haven't cooked for my daughter yet..."
Zhang Haidong stuttered a little.
He didn't know how to refuse.
"It's okay, I also like children very much. Just hold the little one and come with us. There are a lot of dishes, so you don't have to cook them for lunch."
Du Xiaoyin continued.
Zhang Haidong looked at the pot in his hand, then at his daughter sitting on the sofa, and finally agreed.
"Okay. We'll be there in a minute."
Chapter completed!