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Chapter 37 Primitive(1/2)

Xu Rong sat under the stage, watching the revolving door on the stage as they received awards one after another and made speeches, summarizing the shortcomings of his previous speeches.

This is a habit he recently learned from Jin Fangfang. After completing something, review it again to see if there are any omissions. Continue to carry forward the good aspects and try to avoid the shortcomings in the future.

Some people are happy, and naturally some people are sad. The happiest ones are probably Zhang Guoli and his son. With "The New Biography of Jigong", I won the Best Director Award and my son won the honor of Best Newcomer of the Year.

But when it came to his speech, Zhang Guoli's words were astonishing.

"Our domestic dramas are getting better and better, and the productions are becoming more and more sophisticated, but some overseas dramas are poisoning our next generation. I strongly recommend that everyone oppose all foreign dramas!"

Xu Rong, who was sitting in the audience, frowned and listened to Zhang Guoli's extreme speech, thinking about the deeper meaning of his words.

Zhang Guoli's identity is no longer just that of an actor, especially since he spent 50 million to produce "Once Upon a Time in China", playing both the lead actor and producer roles. He has completely completed the transformation from actor to capital status.

There must be a certain amount of water in 50 million, just like the original "Bright Sword", which invested 9 million but claimed 18 million.

Zhang Guoli is telling lies.

This was Xu Rong's first thought after hearing it.

After thinking carefully for a while, he gradually understood the reason. It was naturally impossible to completely ban Goryeo dramas and neon dramas.

But what has to be admitted is that because of the different values ​​conveyed, it has become an urgent problem to be solved. In terms of policy, the current situation is that the relevant departments do not have clear regulations on overseas dramas. On the contrary, in Goryeo

, which has quite strict restrictions.

Three volumes a year.

Only three Chinese dramas are allowed to flow in a year, and the quality must be average, and the review standards are extremely strict.

On the surface, Zhang Guoli's views are quite extreme, like that of an angry youth. However, in an era of overflowing information, in many cases only extremes and paranoia can stand out from the vast ocean of information and arouse widespread discussion among the public, thereby forcing people to

Relevant departments have issued policies.

More than 2,000 years ago, Confucius had already summed up the principle of "take the law from above, and it will only be the middle; take the law from the middle, so it will be the bottom." This is consistent with the connotation of Mr. Lu's roofs and windows.

Now Zhang Guoli probably has the same idea.

Xu Rong didn't know whether Zhang Guoli put forward this opinion from the perspective of capital to expel competitors, or out of the moral conscience of a literary and artistic worker and for the sake of the next generation.

However, the current problems in the TV drama industry have begun to become apparent as the number of episodes produced every year soars.

Supply seriously exceeds demand, forming an extreme buyer's market.

Like most commodities, TV dramas are also a commodity, and they are also inevitably subject to the "thrilling jump of commodities", that is, the process from finished product to realization.

Regardless of the quality of a TV series, it will eventually need to be broadcast by radio stations and put into market testing. How much money the producer can make has nothing to do with the popularity of the show, but with the purchase price of the TV station.

For example, "Soldier Assault", which became very popular this year, had a small scale of investment and became very popular after it was aired.

But really speaking, the producers didn’t make any money at all.

However, the TV station relied on the soaring ratings to sell sky-high advertising fees. In short, it made crazy money.

The producer of "Soldier Assault" is lucky, at least it did not lose money. Xu Rong heard Zhang Yubei say before that almost 40% of the TV series produced in China this year were not sold and were all lost.

Supply far exceeds demand, and homogeneity is serious.

For TV stations, buying TV series is a task that tests the vision of the editor-in-chief. For example, "Ming Dynasty 1566", which Mango bought out the copyright for, spent a lot of money, and the regional ratings were not even 0.5%. It was a surprise.

I didn't get any money back.

TV stations dare not be careless.

In the process of this thrilling jump, the role of the leading actors began to become prominent, because as long as the fans of these actors are there, they will not worry about ratings.

The current situation in the TV drama industry is generally that directors, screenwriters, celebrities and producers are all working for TV stations.

The most typical example is the luxury blockbuster "Beijing Smoke and Clouds" from the year before last. The producer invested 30 million, and after selling it, the net profit was 5 million.

As the broadcaster, CCTV made a net profit of 150 million.

The reason why CCTV can make producers profitable is also due to its own super luxurious cast, adaptation of famous works and other selling points.

This is what Wang Qingxiang analyzed with Xu Rong when he was discussing transformation with Wang Qingxiang.

Because the TV station recognizes his work Xu Rong's Spy Game, although he will also buy other dramas, the price must be kept down. This is unacceptable to the producer, and it is also the fundamental reason why it is difficult for him to transform.

Xu Rong can't predict whether the situation will change in the future, but if things go on like this, the production level of TV dramas will definitely not improve, and industrialization will be a wishful thinking. This is inevitable, because in the process of "jumping", if you are not careful, you may...

To be smashed to pieces.

At the award ceremony, senior brother Huang Xiaoming came here in good spirits, but returned disappointed. As the most popular youngster in the Mainland today, a superstar in film, television and singing, he didn't even get a trophy.

The Best Actor award was finally won by Du Chen.

Xu Rong didn't care much when looking at Huang Xiaoming. He always maintained an evil and arrogant image in front of the media.

Except not attending the dinner.

Xu Rong also did not participate. His reason was too valid. He has an exam tomorrow.

In the car, Xu Rong saw that Huang Xiaoming's face was as dark as the bottom of a pot. He quietly stuffed the trophy into Jin Fangfang's bag and comforted him: "Brother Xiao Ming, it's okay. Maybe next year's Golden Eagle Award will be waiting for you."

Huang Xiaoming glanced at Jin Fangfang, who was sitting in the back with his assistant. Seeing Xu Rong nodding, he said: "I don't understand, our "New Shanghai Beach" is not as popular as that "No. 51 Military Station"? You win the award, this

That's right. In terms of popularity in Guangdong Province, no one can compete with you, but why should I run away with you?"

Xu Rong naturally understood the reason, but he couldn't explain it clearly. He could only advise: "It's all shady. Maybe people spent a lot of money privately."

Huang Xiaoming smiled when he heard this, took a long breath and said, "Thank you for today."

The praise that Xu Rong raised was so high that even though Huang Xiaoming knew he couldn't stand it, he couldn't help but feel comfortable listening to it.

"I'm telling the truth." Xu Rong's expression became more serious, "Brother Xiao Ming, I really admire your professionalism. To tell you the truth, since I entered the industry, no one of our age has worked as hard as you.

Yes, this is my first time seeing you."

"No matter what, it's all because of the support of my peers." Huang Xiaoming laughed from ear to ear, waved his hands and said modestly, and then gave a thumbs up, "You are also very good, with strong business ability and dedication."

Xu Rong also waved his hands, with a look on his face that he didn't dare to take lightly: "It should, it should, I still need to learn more from you."

"Hahaha."

The two of them looked at each other and smiled in tacit understanding, but they did not notice that the expressions of their respective managers and assistants in the back row were distorted.

After laughing and joking for a while, Huang Xiaoming suddenly asked: "Xiao Xu, among the people I mentioned earlier, who do you admire the most?"

The smile on Xu Rong's face froze. Senior Brother Xiao Ming asked so straightforwardly, why would this be a problem for him? He thought for a while and said, "I admire you all!"

Huang Xiaoming said reluctantly: "I'm asking who do you admire most?"

Xu Rong scratched his head. He knew what Huang Xiaoming wanted to hear, but that was too false.

"Hey, how do you say this?" Xu Rong organized his words and said slowly, "Actually, I like Leonardo the most. Do you know why?"

"Why?"

Xu Rong twitched the corner of his mouth and said: "Look, his role in every play is similar, but he just can't stand up to others' popularity, and he still makes money!"

Huang Xiaoming laughed and hit him with his fist. He understood what Xu Rong meant. He was almost numbed by the comments from the film and television critics.

"When we get to the capital later, let's have barbecue together and have some drinks."

When Xu Rong heard about drinking, he instinctively refused. He had to get up early to take the exam tomorrow, but after thinking about Huang Xiaoming's drinking capacity, he felt at ease and nodded: "Okay."

It was already half past eleven when the four of them arrived in the capital. For young people, the nightlife had just begun. During the previous dinner party, Xu Rong heard Sun Li say that if there was no notice, Deng Chao would often sleep at noon and wait until dark.

He ran out like a rabbit and didn't go back until two or three in the morning.

Xu Rong's life is relatively regular. It's not that he doesn't like playing, but he understands that he has more important things to do than playing. He will only be twenty-one in a few days, and he is still young, so there is no need to rush

Hurry to experience the colorful world of feasting and feasting.

The two ordered a bottle of beer. Of course, the remaining eight bottles were for Jin Fangfang and Huang Xiaoming's female assistants. After all, neither Xu Rong nor Huang Xiaoming liked drinking.

Huang Xiaoming was probably really pissed off. After a few drinks, he started to complain crazily about the judging panel of the Southern Festival. They were unprofessional and spicy words frequently came out of his mouth.

Xu Rong could only smile bitterly in response to this. Fortunately, his award was voted by the audience, otherwise Huang Xiaoming's words would have questioned him as well.

After a bottle of beer, Huang Xiaoming once again talked about financial management, which he was very interested in.

Xu Rong listened to it as a story every time, but he still listened carefully. He didn't understand it, but it couldn't stop him from being fascinated.

Just thinking about his investment always made him feel a little uncomfortable.

Since he entered the market, the Shanghai stock index has gone from 5,700 to 6,400, but he has only made a few dollars. Looking at the carnival of stock investors in the media and forums, he feels that it is outrageous.

If it weren't for the lack of money, he would have cut off his flesh and run away.

"Don't worry, you have to look at the long term when investing in stocks. You can't just think about making quick money. That's not the mentality a mature investor should have." After hearing Xu Rong's complaint, Huang Xiaoming comforted him with a smile, as if remembering

What, he suddenly lowered his voice, "Let me tell you something, Huayi is promoting its listing recently and sold a batch of original shares for 3 yuan. I allocated 1.8 million here. How about it? Do you want me to transfer it?"

You order.”

Seeing Xu Rong shaking his head, Huang Xiaoming became anxious and immediately said: "Let me tell you some news. Fan Bingbing wanted to buy it, but she was surprised that one share was not allocated to her. I didn't transfer it to you in vain. I heard that your company is also rushing for time to go public. In this way, if you start subscribing, you can also transfer some to me privately, and we can make money together if you have money."

Xu Rong smiled again and shook his head. He did not plan to touch the stock market anymore, mainly because he knew too little about this industry. In the future, he planned to invest in real estate or buy national bonds. 5,000 yuan would really be like making a contribution to the country. As if.

He doesn't want to care about which one of Hairun or Huayi takes the title of "the number one domestic entertainment company" first.

Seeing that Xu Rong was not moved at all, Huang Xiaoming was surprised and said: "Xiao Xu, this is an original stock. If it is really going to be listed, it will have to increase at least four to five times!"

"Is this such a good thing?" Xu Rong took a bite of the kidney and frowned, "Forget it, I'll just buy a house honestly. I really don't understand this."
To be continued...
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