Author: I'm Red

"Mom, I'm so tired."

Under the night, Xiao Zhang parked the car and released the seat belt, but did not get out of the car immediately. Instead, he lay on the seat and sighed heavily.

They entered the house at noon. Although their arms were sore and their legs were hurt, she did not rest at home. She put down her greetings and took Yuan Yu, Wang Yaqin, and Song Yi without stopping to do faces and remove hair.

If it wasn't for time not allowing, she would also have to do hair and body care. The reason why she finally chose to do face and hair removal was because it had been 11 days since the last facial treatment, which exceeded the normal period by 4 days, and the latter was 6 days longer than the original planned period.

She is a northern girl. Compared to Yang Mi, Yuan Yu and others who grew up in the south, who live very delicately, she has never cared about these things.

For her, a water cream that suits her skin properties is enough.

However, the card was recharged by Teacher Xu, and she was clearly told that the balance will be cleared by the end of each year.

In order not to waste, Xu Xing, Jia Ling, Song Yi, Wang Yaqin, Yuan Yu, Jia Ling, three college classmates, and even Jin Fangfang. She usually gets one because she and Xu Xing can't use up the balance in the card.

What made her feel most desperate was that although the credit card was large, it could only be used to purchase care, and other things were not enough to even wear double eyelids.

Song Yi, who was sitting on the passenger seat, got out of the car mechanically. After a while, he didn't see Xiao Zhang get out, so he opened the car door and looked at her in confusion.

"Why are you still sitting?"

Xiao Zhang picked up his bag and said uncertainly: "You mean you join the group tomorrow. Will we be scolded?"

"Teacher Xu is very fierce on the set?"

Xiao Zhang got off the car, carried the bag around his neck, and raised the big bag from the back row: "It's not him, you haven't heard of it. Many teachers have very strange personalities on the set, just like Teacher Chen, who is angry and scolds whoever they see."

"But you are an investor!"

Xiao Zhang's eyes suddenly lit up. After Song Yi reminded her, she realized that she was the major shareholder of the producer of "Beiping", but this light immediately faded: "But, I didn't give them a salary, so they didn't have any worries when they scolded me?"

"Hahaha."

The two of them entered the door with laughter. The wall lights on the first floor were on, but there was no one in sight. The corridor lights on the second floor were on.

Considering that my grandfather lives on the first floor, the two of them deliberately lowered their voices since they entered the door and went up to the second floor. Song Yi went to the bedroom next to the study on the right and said, "Go back to sleep."

There are many rooms on the second floor, but only Xu Rong and Xiao Zhang live in it.

Although the second bedroom next to the master bedroom and the bedroom next to the study are uninhabited most of the time, they are also exclusively personal rooms.

One was made of Xuxing, and the other was left for Song Yi.

If Xu Xing hadn't been unwilling to do so, Xu Rong would have wished to give up the master bedroom to Xu Xing to live there.

Although she doesn't live at home for more than 3 days a month.

Xiao Zhang raised the cake in his hand, shook it in front of Song Yi, and looked at her in confusion: "Don't you eat it?"

They have not had dinner yet and are about to join the group to shoot, so they must maintain the best figure!

However, after discussion on the way back, they unanimously agreed that dietary rules are the necessary and sufficient conditions for weight loss.

"Ah." Song Yi looked at the cake and his throat subconsciously moved, "But he will be fat."

"Don't you get fat if you drink water?" Xiao Zhang looked at her with encouragement, "It's better to eat something better."

Song Yi frowned, and Sister Xiao Zhang said nothing wrong with her words?

In the study room a few meters away, Xu Rong's butt and left foot were on the chair, holding a cigar in his hand, sniffing it gently on the tip of his nose, but his eyes were staring at the computer screen that was frozen in the picture, and a rare look of doubt appeared on his face.

The material of "No War in Peking" is being played on the computer.

The plot is that the rationed grain that should have been distributed to more than 100,000 students due to the systemic corruption of the Party and the State, has been unable to be fulfilled for a long time. Students from major colleges and universities in Beijing and Northeast China are blocking the North China Suppression Headquarters. The focus of the pressure is that Ma Hanshan, deputy director of the People's Food Distribution Committee, called Mr. Kong of the Yangtze Company to urge grain at the end of his life.

At this time, the freezing picture shows Ma Hanshan, played by Cheng Yu, sitting on the table, holding a telephone and microphone in his left hand, stretching out three fingers with his right hand and taking out a handful of tea from the tea cup and stuffing it into his mouth.

Xu Rong and Cheng Yu are not unfamiliar, nor are they familiar, but they know that this is one of the few peers who can play both positive and negative roles. When he was a major in TV series, Cheng Yu was one of his strongest competitors on the road to the Grand Slam two years ago.

Today I came back to see the filming materials of "Beiping" in recent days. He felt a vague feeling that if Cheng Yu could perform steadily, there would be at least 70% of the probability that he would hit the Magnolia with "Beiping".

Every character in "Beiping" is quite complicated. Ma Hanshan is snobbish, arrogant, greedy for money and even ridiculous. He has a habit of martial arts, but this is only one side of his personality.

So far, Cheng Yu has shown this side to the fullest. As for the other side, the relevant scenes have probably not started filming, and he is not aware of it for the time being.

But what puzzled him was that he could not fully understand Cheng Yu's performance.

Performance is a process of both external and external. Conversely, through external presentation, internal skills and mental image construction can also be roughly inferred.

It is unreasonable that a shrewd, cruel villain without the comedy plot given by the script, nor the low-end techniques such as stuttering, crooked mouth and slanting eyes can make people laugh like a comedy. This is unreasonable.

"Tu tuk."

When Xu Rong heard the knock on the door, she raised her eyebrows. The rhythm interval between the knocks was extremely short. This was Xiao Zhang's style, but the strength was slightly lighter than usual. According to her habit, it meant that she felt a little guilty when knocking on the door.

He raised his head and made no sound. Without his expectations, the door opened with a "click".

Xiao Zhang walked in with a small plate of cake: "Teacher Xu, you are hungry, I specially bought the cake for you."

Xu Rong put down his left foot on the chair, put the cigar into the wooden box, and asked, "Didn't you buy my favorite milk tea?"

He said and added: "Shuangmeng, big cup, little ice, three-point sugar!"

Xiao Zhang couldn't hold back any longer and said timidly: "Do you still eat?"

"Eat and eat."

Xu Rong took the plate and said, "I asked Sister Liu to leave food for you, put it in the refrigerator, and you can eat it after it is hot."

Sister Liu is Zhang Yang’s newly hired nanny.

"Ah, we've eaten it."

Xiao Zhang blinked his eyes and couldn't discuss more food, so he quickly changed the topic: "Have you read the news? "Drug War" was the first box office yesterday, which was 26 million more than "Ice Age 4", which ranked second. Yang Mi is probably going to be angry, only 1.6 million."

"It's not what Jin Fangfang is doing."

Xu Rong sighed, and the smile on his face gradually faded. Now, he felt that under the leadership of Jin Fangfang, Rong Media was like a wild horse that broke away from its reins, completely beyond his original positioning of a "small workshop".

"Sister Fangfang?"

Xu Rong said "um" and said, "Do you still remember the promotional strategy of "Nius domestic films that are not popular in the market to pay tribute to the People's Defense" when "Drug War" was just released?"

"Um."

Xu Rong shook her head with a wry smile and said, "Actually, I didn't expect that her goal was to be a European and American blockbuster that will be released this month."

Xiao Zhang made a puzzled nasal sound when he thrust his nostrils: "Hmm?"

"Think about it carefully, the two concepts of 'salute to the people', 'domestic' and 'not popular in the market', and what do people think together?" Xu Rong sent a piece of grass powder into his mouth. He didn't know whether it was sour or other reasons, and his teeth shivered gently. "This is a relatively hidden patriotism sentiment, which is more clever than the online "not buying any mobile phones or not patriotic" and "not buying any car is not patriotic", but the essence is the same. To say it is gentle is called moral kidnapping, and to say it is heavy is called ulterior motives."

"Drug War" can suppress "Ice Age 4", which is not just a matter of the quality of the film. Jin Fangfang's marketing strategy is the most effective in any nation with a unified cultural identity, especially in the fight against exotic cultural entertainment products such as "Ice Age 4".

However, Xu Rong was vaguely worried that the success of "Drug War" would inevitably lead all walks of life to imitate, and eventually lead to some extreme phenomenon.

Neither Jin Fangfang nor "Drug War" was the initiator of this behavior, but because of the huge influence of film and television works, this marketing strategy is easier to be learned, studied, and even promoted by marketing practitioners in other industries.

But this behavior itself is a cancerous existence in the film industry, and it provides a super shortcut to filmmakers.

Film creators no longer have to seriously explore the problems existing in society and reflect the public's expectations. As long as they keep selling their feelings, they can help capital to harvest the audience's wallets.

The most successful application of this marketing strategy was a Central European country more than 80 years ago.

Xiao Zhang looked at Xu Rong's eyes, "You understand what's going on, right?" and nodded thoughtfully: "What do you mean is Sister Fangfang is particularly good at cheating people?"

Xu Rong's breathing was slightly suffocated. Under the attention of Xiao Zhang, he hesitated for a moment before saying, "You are right to say that."

"Will she cheat me?" Xiao Zhang was a little worried, "I signed a lot of the signed materials before."

"Won't."

"How can you be sure?"

Xiao Zhang listened to Xu Rong's confident tone and did not feel at ease: "I couldn't understand the many professional terms in those documents, so I signed them in a confused manner."

Xu Rong put the last bite of cake into his mouth and said, "You are still the boss of two companies. Do you know the essence of management?"

"What?"

"It's a man."

Xu Rong was about to go into the trash can next to him with the plate, but was stopped by Xiao Zhang, and she said, "I'll cut another piece for you."

"No, it's not big, I'll eat what you two have?"

"Then, then you can forget it if you don't eat." Xiao Zhang followed the crowd, "What does it mean to be a human?"

"Mencius said, "The benevolent loves others, and the polites respect others. Those who love others will always love them, and those who respect others will always respect them." Its core meaning is not simply to teach people to respect others and love others. The content it wants to express is that as ancient moral standards, the "benevolent" of resource allocators, and the premise of "the polites" is to respect others and love others. Translated into vernacular means all processes, rules, structures and other means to serve management, and the core is the manager."

"Because any rule has bound to have loopholes."

Seeing that Xiao Zhang's eyes were confused but tried his best to keep his eyebrows stretched, Xu Rong did not continue to talk. Xiao Zhang's "Thirty-Six Strategies" had not been able to learn all the best. High-end things such as "The Analects of Confucius" and "Mencius" were too profound for her.

“Huh?”

The corner of his eyes flashed and saw Song Yi exploring his head outside the door, but quickly shrank back. He couldn't help but shout, "Song Yi, what are you doing at the door?"

Xiao Zhang said frankly as if he was given an amnesty: "Hey, then I won't disturb your work."

Then he pulled away at a speed of lightning speed. When he passed by the door, he brought his hand to the door, cutting off Xu Rong's gaze.

Seeing Xiao Zhang close the door, Song Yi, who was standing at the door, also quietly breathed.
To be continued...