Chapter 472 Echo

Author: I'm Red

"Are you okay?"

"Are you okay?"

"."

"It's okay? Just eat Liuliu plum!"

In the elevator of an office building in Beijing, a girl looked at the neurotic advertisement played on the display screen of the elevator advertisement and whispered to her colleague: "Look, look, this advertisement is so stupid!"

"Did you hear that she is with Liu Kaiwei?"

"The rumors have been denied, it's fake news."

"Since it is definitely true to refute the rumors. You see Xu Rong, you never refute the rumors or send a lawyer's letter. You either ignore you or sue directly."

At this moment, the display screen suddenly became a wonderful behind-the-scenes look of "Drug War", and at the same time, a strong sense of rhythm and brainwashing advertising slogan sounded in the elevator.

""Drug War", a niche movie, a master's work?"

""Drug War", a niche movie, a master's work!"

""Drug War", a niche movie, a master's work!"

A girl looked at the frozen poster with only Sun Honglei's back and asked in a low voice: "Didn't I say that the starring actor of this movie was Xu Rong? Why is there only Sun Honglei on the poster?"

The colleague next to her explained in a low voice: "Xu Rong plays a super poison king. He killed many people's guards. You don't know, it's just a little bit, it's really a little bit that makes him run away again. Fortunately, Sun Honglei is about to die

He handcuffed his calves in front of him."

"Let's go see it together after get off work?"

"I have watched it with the three men three times. Every time I see it, I feel like a scumbag."

"Hahaha."

"bite."

"It's here, yes, check in."

The two girls hurried out of the elevator, but did not notice that the middle-aged man with the national faces standing behind them raised their eyes and stared at the advertising display in the elevator.

"Are you okay?"

"Are you okay?"

"."

"It's okay? Just eat Liuliu plum!"

""Drug War", a niche movie, a master's work?"

"."

As the advertisement for "Drug War" is played again, the middle-aged face with a wrinkled spring water rippled in a circle of ripples, but the eyes burst into dazzling spirit, murmured: "Niubian movies, masters

Works, niche movies, master works”

As middle-income families in society continue to grow, he has been thinking about how to harvest the middle-income group through a product in the past two years. This group has gradually begun to occupy a large proportion and has great purchasing power in society.

The extremely brainwashed advertising slogan of "Drug War" was like Apple landing in front of Newton, giving him infinite inspiration.

Looking for a product that is as valuable as a movie, with a certain meaning.

The two opposing words "niche" and "master" in the slogan of "Drug War" made him think of a special product.

tea.

Different groups have different feelings about the latest marketing methods of "Drug War", and for the director of "The Rich Heroes' Full War", investor Cai Yuexun, the viewing is extremely bad.

Cai Yuexun entered the industry in 1987 and directed "Popular Garden" in 2001 and jumped into the ranks of well-known directors. She is also one of many directors going north.

A few hours ago, Cai Yuexun actually didn't feel that he would lose in this box office battle. Although "Drug War" won 250 million yuan in box office in three days, setting many records in Chinese films.

Although "Painted Skin 2" is also released today.

Although in the early marketing battle, "The Riot Heroes' Full War" was defeated.

In his opinion, both "Drug War" and "Painted Skin 2" have their own fatal flaws.

The leading actors are all mainland male actors.

"The Hero of the Rogue" is starring Zhao Youting, a well-known superstar from both sides of the Taiwan Strait and three regions, and a famous Hong Kong actor Yang Ying. Compared with its competitors during the same period, this is an unparalleled advantage.

He naturally knew that Zhao Youting and Yang Ying could not be called a superstar, but it depends on who he compared. Zhao Youting is an idol in Taiwan Province. According to the general concept of mainland audiences, Hong Kong and Taiwan actors first-class, "The Hero of the Rogue" will inevitably suppress it once it is released.

Second-rate works produced in mainland China such as "Drug War" and "Painted Skin 2".

The greatest significance of "Drug War"'s box office of 250 million in three days is to set off the box office of "Ruby Hero" of 1 billion or 2 billion. Now, with the release of "Ruby Hero", "Drug War" has completed its historical mission.

It's time to withdraw from the stage of history.

But at this moment, seeing the publisher of "Drug War" still refused to stop after achieving a box office of 250 million yuan, and once again started the second round of grand marketing offensive after its release with "niche movies, master works", Cai Yuexun felt

Anger, confusion, and panic of liberation.

Hong Kong and Taiwan directors are facing tremendous pressure when going north, and the first thing to do is to review is a big hurdle.

Secondly, the regulatory authorities have restricted the investment amount and actors of the joint films. If he can, he does not want to use any mainland actor. Communication is secondly, the professional level and professionalism of mainland actors are significantly lower than those of Hong Kong and Taiwan colleagues.

Finally, it is the choice of subject matter. A period drama set in the mainland. Family ethics drama is a taboo for Hong Kong and Taiwan directors. It is not that they are not allowed to shoot, but that the period drama they shoot is not recognized by family ethics dramas. Mainland audiences do not recognize it.

Therefore, the themes that the director of the North can choose are relatively limited, and he still chooses the themes he is good at, idol movies. At the same time, just in case, Huang Bo, who has a strong box office appeal in the mainland, was invited to join.

In order to avoid censorship, he even attracted China Film Investment through a betting agreement.

He was angry at the release of "Drug War" without knowing the mercy. If it weren't for Du Qifeng's face, he originally planned to be released on June 15, which was the same day as "Drug War", and was postponed for three days. However, the publisher of "Drug War" did not actually do

Do you stop when you know it's good?

What made him feel confused was that the box office of "The Hero of the Rogue" was only 1.5 million, less than one-third of "Painted Skin 2".

As for panic, it was a bet agreement signed with China Film and Television.

Cai Yuexun is very clear that the popularity of the movie topic is positively correlated with the screening. The more discussion and attention it is, the more audiences they come to see. Driven by interests, the higher the proportion of screening in theaters will be. On the contrary, the popularity

The lower the filming ratio, the lower the proportion, which eventually led to an embarrassing situation where the movie was released, but because no one was interested in it, the theaters were not screened.

The good start of "Drug War" and "Painted Skin 2" both prompted the publisher to continue marketing wars because the benefits are far higher than investment. For "The Hero of the Rich", the overall failure of the early marketing strategy will be if the reputation of the movie cannot be quickly restored.

In the situation, the more you invest, the more losses you will lose.

Once this bet agreement is lost, Cai Yuexun will also be called one of the losers of many northbound directors.

Cai Yuexun's wife, producer Yu Xiaohui, looked at her husband who was scratched with hair and sighed silently. As the release of the previous video, one of the investors, Zhongying, had privately warned them,

Normal marketing is OK, but you must not raise yourself by suppressing your peers.

But the Chinese film market cake is so big. Cut away one more piece of "Drug War" and "Painted Skin 2" will hurt their interests.

If you don’t kill your colleagues, what’s the difference between suicide?

She thought for a while and asked softly, "Why don't we lock the field first?"

When Cai Yuexun heard his wife's proposal, she suddenly raised her head after reacting and showed a sudden look on her face. In the case of "The Hero of the Rogue", the lock-up will undoubtedly put herself in an invincible position first.

There are two ways to operate the locking field according to the purpose. One is that in order to obtain a high box office, the movie uses the "ghost field" to stimulate audiences and theaters, and creates high box office records at low costs.

The second type is that fans buy several movie tickets to change movies in order to avoid the movie being offline due to the bleak box office, which prompts the theater to have to screen.

The purpose of "The Hero of the Rogue" at this time is naturally not to obtain high box office.

The two still have a glimmer of hope. The current popularity and box office of "Drug War" and "Painted Skin 2" are both massive marketing effects. When the popularity has passed, "The Hero of the Rogue" relies on the advantages of Zhao Youting and Yang Ying Hong Kong and Taiwan stars.

, and then carry out dimensionality reduction strikes to achieve transcendence.

When the data was released on June 18, the industry and the outside world were in an uproar.

"Painted Skin 2" has a box office of 47 million in a single day, "Drug War" has a box office of 38 million in a single day, and "Rampant Heroes: Full War" has a box office of 4.1 million in a single day.

The expected three-legged tripod did not appear. The box office of "The Hero of the Rogue" on the first day was not even as small as that of "Painted Skin 2" and "Drug War". The performance of "Painted Skin 2" on the first day was significantly higher than market expectations, and then came to the top.

The single-day box office leads "Drug War" by nearly 10 million.

After receiving positive feedback from the market, "Painted Skin 2" immediately increased its publicity efforts, and many main creators flew to all parts of the country to hold fan meetings.

With the release of data on June 19, the outcome of the first phase of the summer vacation has gradually become clear.

On June 19, "Painted Skin 2" had a single-day box office of 52 million, "Drug War" had a single-day box office of 31 million, and "Rampage Hero" had a single-day box office of 6 million.

"Painted Skin 2" continues to maintain its growth momentum, "Drug War" continues to fall, while "Rubber Hero" has increased steadily, but the possibility of surviving in the gap between "Painted Skin 2" and "Drug War" is almost zero.

The market's view on "Drug War" has gradually become objective from the "three-day box office myth of 250 million yuan". The reason why "Drug War" can get a good start is that its strong marketing strategy is one aspect, followed by no competitors in the market.

This leads to the audience having no choice.

And this is true. "Drug War" was released for 5 days, and it showed obvious succession in the competition with "Painted Skin 2". The momentum was not as good as the previous marketing "Rampage Hero", which has been in a mess, and now it has been rising against the trend.

trend.

Backstage of the People's Art Theater, Xu Rong wore a long gown and quietly drew her eyebrows in front of the mirror, creating a real Zhou Ping in her heart bit by bit.
To be continued...