Author: I'm Red

Looking at the fans of "Drug War" and "Painted Skin 2" that are clearly distinguished on the Internet, Xu Rong felt for the first time that the sword of technology brought more than just the transformation of productivity.

Why do film and television works focus more and more on marketing and neglect content?

Behind all non-contingent reasonable or unreasonable phenomena, there is a set of self-consistent logic.

With the popularity of network and mobile terminal equipment, the cost of guiding public opinion is getting lower and lower, and the innovation of algorithm technology provides technical support for precise marketing.

Under the wave of commercialization, the nature and function of film and television works have gradually changed from public opinion tools to commodities.

The purpose of the manufacture of goods must be to maximize profits.

The abuse of public opinion technology leads to the production ratio of marketing far higher than the quality. The production ratio of content is also equally invested, and the revenue of marketing is much higher than the content and quality.

Xu Rong and Liu Yanming both disgusted with marketing, but as senior practitioners, they are also very clear about a cruel reality. In an era when big data profoundly affects everyone's "what to think", "what to want" and "do", facing the marketing offensive of their opponents, if they want not to be eliminated by the market, they have no choice except to defeat magic with magic.

Before the surging trend, forcing against the current will only be torn to pieces.

There are many marketing strategies and different forms of presentation, but the most effective and practical one is the brand effect. Compared with other marketing strategies that will have different effects due to cultural soil and the overall educational level of audiences, the brand effect is born and developed with the birth and development of human beings, and has almost become an inseparable part of human civilization.

Xu Rong has never been truly rich since childhood. Even now, he always feels that he is not enough money at all.

Material wealth is to maintain food and clothing at the basic stage, but after solving basic survival and physiological needs, wealth becomes a pure tool to achieve the owner's goals and ideal tools.

He has many ideals he wants to realize, such as eliminating absolute poverty, improving the education level of the general public, and even achieving common prosperity. In the face of these ideals, the little wealth he has is not even a drop in the bucket.

But even though he wanted to do a lot of things, he still maintained a more rational restraint about money. Even as money came more and more easily, he became more and more restrained in his greed for wealth.

When he first entered the industry, his judgment on acting was never about the quality of the script, but whether he had money or not, but whether he had much money, but now he was paid for it is second. A reasonable budget, excellent script, and excellent team have become the core elements of his choice of scripts.

A consensus has been formed in the TV series market: the TV series starring Xu Rong must be "high-quality".

Thanks to this consensus, after the TV station purchased the film source, it only needed to inform the market that "this film is starring Xu Rong" is the most successful marketing.

A marketing method that takes brand strategy to the extreme is second only to humans' innate fear of snakes.

It is precisely this unique brand effect in the mainland that has led to the sky-high price of 600 million before the auction started.

The brand effect in the TV drama industry is also Xu Rong's future outlook on the film market.

"Here."

Xu Rong reached out and returned the phone to Song Yi, thinking about a plan to break the deadlock.

Compared with Jin Fangfang, he is more familiar with Hairun's advantages and disadvantages. Hairun is full of "sitting things with the flow" temperament. This corporate culture makes Hairun's internal competition much more intense than its peers, but its relative external competitiveness is also very tight.

Marketing is precisely a module that Hairun is not good at, and this defect cannot be compensated by Jin Fangfang's personal ability, because the complexity of marketing work determines that it must be completed by the entire team's collaboration, and the degree of completion is restricted by the team's experience, efficiency and execution.

The marketing war between "Drug War" and "Painted Skin 2" has been in operation until now, and their respective methods have been made. The most important thing is that the publicity and distribution budgets of both sides are probably not much left.

But to this point, as the core member of "Drug War", he has been swept by the surging waves and has no choice.

As the "No. 1 post-80s in the mainland film and television industry", this is his first battle to enter the film market.

And all colleagues can see that this is a tough battle.

Once he achieves the final victory, the creative team with him as the core will suppress the creative team with Chen Kun, Zhou Xun and Zhao Wei as the core, and the feedback given by the market will reach an unparalleled height.

Because he proved a fact to the market with the most direct box office, Xu Rong's team's appeal can suppress the Chen Kun, Zhou Xun and Zhao Wei teams who have proved themselves to the market.

After the rehearsal of "Thunderstorm", he left the door of the rehearsal hall. Xu Rong turned his head abruptly and looked at Xiao Zhang and Song Yi who were following behind: "Xiao Zhang, I want to go upstairs to have a meeting. Please help me with a pair of glasses without any degree?"

"It's the kind you mentioned as gold wire frame."

After a moment of silence, a hint of joy surged on her face.

This is her second-last favorite!

My favorite thing is of course shaved head!

"OK."

Xiao Zhang nodded without hesitation, and despite Song Yi's doubts, he dragged her straight to the gate of the theater.

When Yu Mingjia heard the communication between the two, he looked at Xu Rong's disappearing back and was surprised, and at the same time, he had a lucky idea.

She was surprised by the way Xu Rong and Zhang Xiaofei got along. Fortunately, Xu Rong's grace was for not marrying him.

In her feelings, Xu Rong and Zhang Xiaofei get along very strangely. They cannot be said to be different from husband and wife, but she always feels that they are too unfamiliar with each other, which is a true portrayal of "respecting each other as guests".

This is inconsistent with her ideal couple's way of getting along.

While Xu Rong was climbing up the steps, he was measuring gains and losses in his mind and judged whether to make a big news.

"Performance Psychology" was offered in the basic courses of the university. Now he is also making up for his knowledge of psychology to improve his own psychological-body action theory.

I have gradually figured out the problems I couldn't understand in the past.

Xiao Zhang always hopes that he can wear gold wire glasses, and he hopes that he can shaved his hair and carry a scar on his back. The root cause is not that gold wire glasses or scars themselves have a beauty, but that these two items have added the concept of "taboos" to him.

Its form is roughly equivalent to the black silk of a jade girl's head.

From a psychological perspective, gold-rimmed glasses, bald heads and scars are all serious sexual implied behaviors to women.

The reason why he did this was also his choice in desperation. The main audience of the story content of "Drug War" and the spiritual core of the main audience are not women.

But unfortunately, women are the main consumer force in the film market, because in cinemas, men are often not the final decision-makers of film viewing choices.

Xu Rong dared not expect too many women to be impressed by Sun Honglei's unique charm.

In order to ensure that his first film achieved good results in his substantial performance, he had to sell his "huedness" and "talentedness" to attract the attention of female audiences.

On June 14, the roadshow feedback of "Painted Skin 2" exploded in full swing. With "Painted Skin" being the precedent, "Painted Skin 2" has far exceeded expectations.

As for whether there is moisture in it, no one except the parties involved knows it.

Yourong Media General Manager's Office.

Wang Yaqin and Zhang Lin fell into silent silence when they looked at the popularity comparison of "Painted Skin 2" and "Drug War" on the Internet.

"Drug War" was released on June 15, and "Painted Skin 2" was released on June 18, which means that the marketing team of "Painted Skin 2" has more time to maximize the popularity and finally broke out on June 18.

However, the shortcomings of the marketing team of "Drug War" are gradually reflected after the roadshow begins. Even among "movie fans", "internal strife" will arise in the guidance of public opinion.

Wang Yaqin looked at Jin Fangfang, who had no expression on her face and asked, "Sister Fangfang, are we no other way?"

Jin Fangfang shook her head. She had a solution, but whether it was feasible was still a problem.

Nowadays, before the conclusion of Xu Rong's negative news, media with certain influence, especially mainstream media, are generally not allowed to be published.

Jin Fangfang's eyes did not look at Wang Yaqin and Zhang Lin sitting on the sofa, but turned out the window and turned to an unknown place.

The marketing team of "Painted Skin 2" is located in the conference room. Yang Zhenjian looked at the latest statistics and frowned and pushed the glasses on his nose. The development of things was a little beyond his expectations.

After June, the marketing team of "Drug War" almost fought hand-to-hand battles with them. However, since June 12, although "Drug War" still maintained high-intensity marketing, its offensiveness has weakened a lot, and it seems that it has used all its means and turned into a last-minute power.

But after half a month of continuous fight, he had a sense of intuition that the marketing team of "Drug War" must have a backup plan.

But today is June 14th, and there are another 16 hours before "The War of Drugs". He really couldn't imagine that Jin Fangfang could resurrect the dead and catch up with "Painted Skin 2".

His eyes looked around, and after pondering for two seconds, he said, "Everyone, prepare for a while and prepare for the final battle."

A staff member of the team whispered: "Producer Yang, I guess I have to wait."

"Wait?" Yang Zhenjian frowned slowly, "What are you waiting for?"

"Now the entire network is paying attention to Xu Rong's 'New Performance System Report'. At present, almost all mainstream media are tracking this news. By the way, they have also joined hands with 16 online platforms such as Sina, NetEase, Youku, and YY for live broadcasts simultaneously."

Yang Zhenjian felt a little "suddenly". The fundamental reason why he never dared to underestimate Xu Rong and even attached great importance to "Drug War" was because the starring and producer of the play Xu Rong.

Xu Rong rarely participates in any variety shows, so he has a weak presence among the audience, but on the contrary in the industry, his influence in the industry is so strong that everyone cannot ignore his existence.

Yang Zhenjian opened his mouth, as if he was nervous, and he could not make a sound immediately. He coughed twice before pointing to the screen in front of him: "Call, turn on the live broadcast."

Great Hall of the People.

Wearing golden glasses, Xu Rong looked at the more than 30 cameras set up in the auditorium and the teachers and students who filled the entire auditorium, and took a gentle breath.

In another 16 hours, the premiere of "The War of Drugs".

As Xu Rong appeared on the screen, the barrage of major live broadcast platforms instantly boiled.

Today, Xu Rong not only made a rare 30-seven-part hairstyle, but also rarely wore gold wire glasses, giving people a "sexy" feeling.

"QQhe University sent a congratulatory message!!!"

"Tsinghua University sent me. I'm going, this person turned out to be Xu Rong?"

"What a god, I'm the first time I've discovered that Xu Rong is so handsome. I always thought Wang Yimin was his appearance."

"There is actually a live broadcast. I'm in class. It's over. I'll know I won't come!"

When the auditorium became quiet, Xu Rong smiled and said, "Dear everyone, the audience in front of the TV and computer, good morning. Before today's sharing officially begins, I want to take this opportunity to make a small request."

Xu Rong paused a little and said, "Please, especially media friends, don't call me "master" again. To be honest, this reputation has caused me a lot of trouble in recent times, because I am just a beginner in terms of performance theory, practice, or drama research. Every time I hear someone give me the title of "master", I feel both ashamed and frightened. I am ashamed that I don't have the courage to admit to everyone that I am ignorant, and I am also afraid that I have discovered the truth that I am just a scattered."

After Xu Rong finished speaking, he bowed deeply to the audience and the camera in the auditorium.

As Xu Rong bowed, Li Xuejian, who was sitting in the first row, showed a gratifying smile on his face. There were two kinds of humility. One was that everyone could see that although this person spoke of humility, his waist was straighter than anyone else, while the other was humility that made people feel awe.

Modesty cannot be pretended, nor can it be pretended. Its premise is that after one reaches the extreme or even unprecedented situation in a certain industry, one gradually develops the state of "looking up" due to one's own ignorance and fully recognizes one's own shortcomings.

And Xu Rong's modesty at this time were not pretended.

As Xu Rong finished speaking, YY Live, one of the live broadcast platforms, was instantly boiling.

"Good fit."

"Hiss, it's so awkward. I've already snatched a Great Hall of the People."

"When I watched his drama, I had a good impression of him. Why did I suddenly feel that he was very pretending?"

Just thirty seconds later, the number of viewers on YY live broadcast inexplicably showed a cliff-like decline, and the massive loss of viewers further led to the instantaneous sparseness of the barrage.

"What's going on? Why didn't you suddenly stop talking? Tsinghua's deductible 1, Peking University's deductible 2."

Several barrages of "1", "111", "2", and "1+2" ​​flew across the screen.

Suddenly, a red barrage hung on the top of the screen: "Is there a possibility that Xu Rong knew so much that he knew more about what he didn't know?"
Chapter completed!