“Media and self-media?”

Xu Rong asked curiously, put the bath flowers aside and was about to flush water when he saw the worry on Xiao Zhang's face turned into dissatisfaction: "Teacher Xu, I have told you so many times. After using it, don't put the bath flowers together with the shower gel or something. You can hang the hook on it first. After you finish washing, take it to the balcony and dry it, otherwise bacteria will grow."

"Oh, I'm sorry, I'm reminded me not to forget it."

"Oh, I almost forgot the serious business after you interrupted it." Xiao Zhang pointed to his cell phone and said, "Teacher Xu, is there really nothing wrong?"

"What do you think about the media and self-media? Most of them are bad and stupid." Xu Rong took off the shower, washed away the foam from the wall, and tried the water temperature with his other hand. It took him a while to use shower gel just now, and the water in the water pipe was a little cold.

"Creating and manipulating public opinion is an important tool for hegemonic countries to shape ideology, and it is also a powerful weapon to fool the public into overthrowing a regime. Artificially guiding and creating public opinion, and using the views of specific groups through repeated propaganda, can often shape a false public opinion field that is universal and contrary to the will of the public. This is also the usual trick of Germany during World War II to achieve the purpose of "repeating lies a thousand times is the truth". In the Internet era, through unilateral information feeding, the party who has the right to speak can often compile an "information cocoon" to spread false information to achieve the purpose of shaping public opinion and mastering the public."

"It is the privilege of the minority ruling class to promote and shape public opinion through control of the right to speak. The public opinion wave it has set off cannot represent the will of the country and the people, nor is it a reaction to the truth. It is only a few classes and forces that have the right to speak intentionally to achieve special goals."

Xiao Zhang listened to Xu Rong's uncovered mockery, and looked at him incredibly and said, "Teacher Xu, how could you say that?"

"What, do you think I'm talking about the media in our country?"

Xu Rong smiled and shook his head, saying, "What are you thinking about? This is the original text of the official media. Oh, by the way, there is another sentence later: Looking back on history and using lies to shape public opinion is a common and important pre-war preparation for the United States to launch wars overseas."

Xiao Zhang now understands.

"What about the self-media?"

Xu Rong curled his lips disdainfully and said, "As for self-media, it is nominally spreading knowledge, but how to say it is something that laymen watch the excitement and experts don't watch it, because real knowledge will only appear in journals, not in self-media articles. If they are really making money in the industry they are engaged in, do you really think they will be tired to do self-media like dogs?"

"If those articles can be published in top SCI journals, or even lower the standards, and published in core journals, the benefits they can obtain are thousands of times, tens of times or even more than that of self-media platforms. But in fact, it cannot be done by studying an industry a little deeper, and you will find that the knowledge you are looking for, not to mention self-media, can't even be searched on Baidu. From ancient times to the present, truly useful knowledge has always been paid, and free things are often justified, which is the so-called brainwashing. However, most people are not willing to pay for knowledge now. Over time, they feel that the little bit of the superficial content that has been tormented by self-media is the ceiling."

"What insights can you expect from a group of people who only know a little bit of the skin in the relevant industry?"

“Another.”

Xu Rong hung the shower aside again, converted the switch that came out of the water into a large shower above, and said: "If I were really banned, no one would discuss me on the Internet, and I would not even find any news about me. At present, these are just sensationalism and attention-catching. I don't have to pay attention to them, and they will be quiet in two days."

"By the way." Xu Rong saw Xiao Zhang holding up his cell phone, and couldn't help but ask with a smile, "Do you want to wash together?"

"I don't want it!" Xiao Zhang subconsciously smiled and exited the bathroom, "You don't want to take a shower at all."

It was different from Xu Rong's expected, and the rumors subsided quite suddenly.

On the second day of the open class, facing the public opinion full of rumors, RenDian published an editorial.

When Xu Rong just walked into the door of Zhang Heping's office, he saw him lit the newspaper with his hand and said, "Xiao Xu, it's amazing, it's amazing. Renji specially published an editorial for you."

Although Xu Rong didn't know what was going on, he understood very well that it would definitely not be a bad thing to appear in Rendan. He said, "This is what you usually teach. When I first came, I was a student who just came out of school. I was so stupid that I didn't know anything and didn't even want to join the party. If it weren't for your usual Dun Dun teachings, how could I be today?"

Zhang Heping immediately sniffed his face and said, "I dare not say that. I don't even want to join the party. I must not mention such words again in the future, do you know?"

Xu Rong still smiled and said, "Yes, yes, remember, remember."

My grandfather once told him that he should speak out in the yard, and that he should be right or wrong, but he should never treat himself as an outsider. Over time, others will also treat him as an outsider.

He then made a very radical proposal at the art committee. Except for Feng Yuanzheng, no one supported him, but Zhang Heping's ambiguous attitude at that time confused him for a while.

But later, he gradually figured out something and learned from this.

There is a wonderful relationship between superiors and subordinates. Superiors rely on subordinates to do things, but there is natural competition.

When superiors treat subordinates, they must at least maintain a certain sense of mystery. Otherwise, if they are thoroughly understood by subordinates, they will be like the relationship between emperors and civil officials in the middle and late Ming Dynasty, and they are angry at the status quo but unable to change.

As for the subordinates, whether they are directly under the jurisdiction of the superiors, his position has approached Zhang Heping further. At this time, there is no need to show that he can do anything well. On the contrary, some shortcomings that are irrelevant to the overall situation are good things.

The conversation between him and Zhang Heping was divided into two layers. One layer was flattery. Everyone liked it, but it did not include stiff flattery. Some flattery sounded stiff, but if it could prove its rationality, it would be equivalent to putting a filter for the flattery, filtering out the smell of flattery, and leaving only spiritual pleasure to the other party.

All depends on Zhang Heping’s past teachings. Is there anything?

There must be.

Because he made a mistake while speaking, Zhang Heping naturally taught him Dundu.

"Here, look."

Zhang Heping handed the newspaper to him and said, "Don't look at the fact that Rendao mentioned you before, but that's different. The previous articles were signed, and this time it was an editorial."

Xu Rong took the newspaper and saw that he was writing in the place Zhang Heping pointed:

Editorial: Use struggle to achieve your mission and support your dreams with hard work.

"Editorials are an important guiding commentary article in the newspaper editorial department. They represent the authoritative remarks of the editorial department's views, and focus on the positions, views, and propositions of certain classes and social and political groups on current major issues and events. They are important ways to influence public opinion. The reason why editorials are authoritative is because they represent the views of the party."

Xu Rong glanced at it and the article focused on "struggle".

But the article itself proved something to the outside world that the rumors about his ban were purely nonsense.

With the People-Japanese Editorial, many domestic media immediately formed neatly and followed in an orderly manner, and they were able to "happiness is achieved through struggle." Compared with "the wise young people are wise, the country is wise, and the thirty young people are rich."

Xu Rong's old friend Hua Ming's article yesterday was also released after blocking it for a day:

I don’t know how to perform, and I don’t know how to comment on the professional content of Xu Rong’s speech. So far, I have not seen any relevant professionals evaluate the professional content of Xu Rong’s open class.

What I want to talk about is some social problems that arise in this open class.

First of all, the overall quality of some contemporary netizens is extremely low, and there are countless examples. For example, when Xu Rong said during this sentence, "Culture is the sum of acquired material, spiritual production capacity and created material, and spiritual wealth." I saw that the comments were full of doubts about "?", and then began to criticize and even abuse.

Contemporary Internet participants, it can even be said that the basis for contemporary youth to judge others' right and wrong is not based on the knowledge they have, but is extremely simple instinctive intuition. That is, I think what you are saying is wrong, then you are wrong, ignoring scientific facts. What is even more incredible is that because of the popularity of the Internet, many netizens know a little about everything, and the result is that many people think they know everything very well.

After watching the live broadcast, I finally understood why Xu Rong never responded to the outside world's controversy and accusations about him. He is a teacher and has the responsibility to answer questions. But just like the content of his lectures, he is only responsible for improving the basics. As for the most basic enlightenment work and popularizing common sense, he never does it. Perhaps, he himself thinks that it is a waste of life.

Secondly, the young people's yearning for fame and fortune was more naked and unconcealed. This was extremely rare in our era. In the whole open class, the first hour and a half, Xu Rong explained to us many core issues of performance as a technology. I saw that many netizens on the Internet said they couldn't understand it, but as mentioned above, what he did was not popularizing common sense, and it was reasonable to not understand it.

However, in the second half of the class, it is not difficult to find that the students' problems are mainly divided into two aspects. On the one hand, it is the attack on Xu Rong himself, and on the other hand, it is how to make more money faster.

Let’s not talk about the identity of teachers and students for the time being, and the attacks that are so crazy that they lose their minds. Some students ask him if Beijing Film Academy is the best school, and what is the source of this on the Internet about his discrimination against migrant workers?

I think it is dissatisfaction with the current life.

Xu Rong made a suggestion that I think is very good. Happiness is achieved through struggle. Since you are not satisfied with your current life, then you should start and do it. Otherwise, there is no meaning except venting your dissatisfaction like a roar on the Internet.

Regarding the second point, how to make more money faster, we can find Xu Rong's contradictory mentality when facing such problems.

Contemporary society is an era where people laugh at the poor but not the prostitute. Although money is not omnipotent, it is infinitely close to omnipotent. As an actor who always practices his sense of social responsibility, Xu Rong knows this well and does not force preach. Instead, he can only provide students with a feasible and positive advice in a compromise way to make money through his own efforts and struggle.

However, various sarcastic voices appeared in the comments, saying that Xu Rong's butt is now crooked and that what he said is no longer representative of the general public.

But when you don’t make money through hard work and struggle, what will you do?

Is speculation or noble blood?

When the whole nation begins to speculate, it proves that the majesty of the law is gone and human life will be like grass.

As for the nobleness of bloodline, it was a slave society and a feudal society. Under such a social order, most people could only be called and exploited by animals. The life and death of anyone was in the thought of the supreme ruler.

I am especially grateful that the last part of the live broadcast was not broadcast due to technical failures. Otherwise, I would not have imagined that when Xu Rong read the last part, a large number of netizens would probably look at the person on the podium with a mentality of looking at the clown.

But, is Xu Rong who read this passage a clown, or is Lu Xun who wrote this passage a clown?

Or, the only person who thinks they are both clowns is the clown?

Huaming’s comments are also reprinted by major media because they are extremely targeted. However, compared with the almost one-sided comments of traditional media, an alternative carnival has begun on the Internet.

In addition to the already well-known "Death Notes", Xu Rong turned his back to the auditorium and became a popular among all kinds of ghost videos.

Moreover, many video producers were surprised to find that Xu Rong's line could splice various videos, such as "Even if I don't watch it, I can guess it, shut up! You shameless old thief"

The strangest thing is that there is no sense of incongruity after splicing.

At the same time, because of Xu Rong's open class, an actress inexplicably became popular all over the Internet.

"Who is Yuan Yu?"

Soon, Xu Rong's comment on Yuan Yu's "I have a friend, and you are also your senior sister. I think her talent and hard work should not be buried." was repeated at the opening ceremony of the Central Academy of Drama.

At this point, the name Yuan Yu has completely attracted the curiosity of the people across the country. Who is she and why can she get such a high evaluation from Xu Rong?

With the joint efforts of the entire network, Yuan Yu was quickly locked up, and her resume from childhood to adulthood was turned upside down. Her concave figure, extremely capable appearance and sunny smile quickly made her Weibo fans soar from nineteen to three.2 million, one and three million more than Xiao Zhang's classmates who have worked hard to run Weibo for many years.

But when netizens took out Yuan Yu's performance in "Home", the comments were all "Damn it." "I really got goosebumps, not the goosebumps on variety shows."

At this point, netizens went to watch the speech video of the opening ceremony again, and suddenly realized that they had been tricked by Xu Rong.

At that time, Xu Rong once asserted: "Please remember this name. I think you will definitely be familiar with her in the near future."

At that time, everyone thought Yuan Yu would prove his conclusion with a big hit work, but he never thought that he would successfully make the studio's second female artist famous after Xu Xing.

Moreover, unlike the huge amount of resources spent on Xu Xing, Xu Rong didn't spend a penny to make Yuan Yu famous!
Chapter completed!