It is the season when the grass grows and the orioles fly. Since last year, the Olympic fever that has permeated the country has continued to rise, and the streets and lanes are full of things related to this.

But these have nothing to do with Xu Rong. He has almost completed the courses he should learn in school. In addition to accompanying his classmate Xiao Zhang, he spends more time observing life.

He can stay in airports, train stations, streets, bars, discos, office buildings and even farmers' markets for half a day. He has no fixed destination and can go wherever he wants, observing people of different genders, ages and personalities.

every move.

Thanks to his frequent "walking around" during New Years and holidays in the past, the school's teachers only turned a blind eye to his skipping classes.

As he had expected, Tong Zirong was indeed busy.

Maybe they simply took a fancy to his business ability, or maybe they wanted to gain his reputation as the "Tarzan Beidou" in the dubbing industry.

The upper limit of human nature is very high, and the lower limit is also very low, but the indisputable fact is that the other party really can't spare the time for him to gain experience points.

In mid-March, Xu Rong flew to Shanghai with Jin Fangfang and Xu Xing to attend the press conference for signing the contract with Baiqueling.

Jin Fangfang was mainly responsible for communicating with the company, and Xu Xing went there because there were still shooting matters for advertisements in the future.

At the signing conference.

After being called upon, a female reporter directly asked a question that is difficult for most colleagues in the beauty industry to understand:

"Mr. Zhu, may I ask why Baiqueling, a women's cosmetics brand, invited Xu Rong to be the brand spokesperson? He is a male artist after all. Is this a signal that Baiqueling is going to launch a series of men's products?"

Hairun and Bai Qingling's announced endorsement fee is 20 million, which is not high compared to Jay Chou's 40 million, but since the news was announced, it has caused an uproar in the entertainment industry and the beauty industry.

.

Not just the sky-high price of 20 million.

Because everyone with a little knowledge knows that there is a lot of water in 20 million, and half may be the real quotation.

But the most puzzling thing is that Xu Rong, a male star, endorses a female cosmetics brand.

This is really rare in China. When all women's cosmetics brands are aiming at Sidan Double Ice, Pechoin has taken a surprise.

Not only the entertainment industry is confused, but the female makeup industry is also quite puzzled. Although Xu Rong is well-known, he is a male star after all and may have to lose money.

The general manager of Baiqueling, Zhu Shengguo, is a middle-aged man in his forties with a long and thin face and black-rimmed eyes. He laughed when he heard this and said: "Everyone should know that we at Baiqueling have not invited celebrities before.

As for endorsement, Mr. Xu Rong is our first brand spokesperson, so we considered it carefully for a long time when choosing."

He pushed up the frame on the bridge of his nose and said: "After we selected a few spokespersons, we actually did a lot of preparation work. It is not convenient to disclose the details, but I can tell you clearly that in terms of market research alone,

We spent more than 1.6 million yuan on this item, and finally based on the feedback, we decided to invite Xu Rong to be our brand spokesperson."

Xu Rong glanced at Zhu Shengguo in surprise. He had just met Zhu Shengguo from behind. He had no way of guessing whether the other person was talking about the real situation or whether he was running on a train.

"Is it because Xu Rong is more popular with women?"

Zhu Shengguo shook his head and said: "This is just one aspect. In fact, in my opinion, every line of work is similar. Mr. Xu Rong has a particularly good reputation in the industry. You should have heard of him. He is called the 'acting madman'. Since then,

Since starting the business, we have always maintained a focused and rigorous attitude, which is very similar to our philosophy. With a history of nearly 80 years, we only focus on doing one thing, which is to do it well.

The products are worthy of our consumers and our conscience."

"Next question."

A female reporter stood up after being clicked, looked at Xu Rong, and asked: "Xu Rong, is there any pressure to be the spokesperson for a female cosmetics brand? If the sales are not good."

Xu Rong picked up the microphone at hand. Since the last interview with Yi Lijing, he had not breathed freely in front of the media for a long time.

But after all, he couldn't be unscrupulous in front of the sponsor's father, so he smiled and said: "Are there any media friends from Guangdong Province sitting here?"

Under his sight, several arms were raised in the media box in front.

"Then these media friends must know what the audience friends in Guangdong Province call me." Seeing everyone's puzzled looks, he smiled and said, "Pretty boy."

"I think that's one of the reasons."

"Hahaha."

After the atmosphere was lively and the embarrassment was put aside, Xu Rong looked a little more serious and said: "Maybe the media friends sitting here don't know it well, but this is actually the first brand endorsement I have accepted. It is similar to Mr. Zhu. Before,

My team has also spent a lot of energy on market research and product trials. Baiqueling is a very sincere and pure brand that adheres to herbal formulas and is user-centered. This is not easy. Is there any pressure?

There must be some, after all, neither I nor Bai Queling are good at marketing and hype, and have always been quite low-key."

"Next question."

A group of reporters discovered something was wrong, Xu Rong was too polite today.

After a moment of silence, one of the young reporters who had not been called stood up and asked: "But it was rumored that you pursued Chen Shu while you were dating your girlfriend, and you were still involved with Yang Mi.

, aren’t you afraid that female consumers won’t buy it?”

Xu Rong shrugged at Zhu Shengguo. He was already very restrained, but there were always some people who wouldn't let him restrain himself.

Therefore, he immediately asked: "Excuse me, this journalist friend, what is your academic qualifications?"

The young reporter tilted his head, adjusted the metal frame of his glasses, and said with dignity: "I passed the ball!"

All the colleagues sitting here looked at me in surprise. After all, it was really unbelievable that someone from Zhongzhong came to be a reporter.

Xu Rong was also slightly stunned, paused, and then said: "Let me first state that I do not mean to insult you or your alma mater. In my heart, China Communication University of China has always been a top media school, but there is an old saying

I think you must have heard that rumors stop at the wise. You have already said that it is just a rumor. It is just some people talking nonsense. It is a rumor, but you did not stop it. I am very sorry for this.

"

The young reporter's face turned red and white, and Xu Rong almost pointed at him and scolded him for being stupid. Therefore, without thinking, he asked: "The reason why you accepted the endorsement is because of Bai Queling's endorsement."

Is the fee high?”

"How is that possible?" Xu Rong looked at the other party in astonishment, "To be honest, my daily expenses are not big. You can tell by looking at my clothes. What I'm wearing only costs six to seven hundred yuan in total.

Money, maybe you don’t believe it, but I’m actually not very interested in money.”

The press conference suddenly fell into an eerie silence.

"But didn't you say before that Southern TV only recorded the program because it paid you a lot of money?"

Xu Rong laughed and said: "That was to record a program. I memorized the script according to the other party's requirements. Can you take it seriously? The main thing is to make the old and young men happy watching it."

Seeing that the young reporter still wanted to speak, he continued: "The reason why I cooperated with Bai Queling is actually because I was moved by their craftsmanship. In addition, I am just a little famous actor, and the other party gave me a prescription."

The endorsement fee is sky-high, how should I put it? He who is a confidant should die."

"Are you just a little-known actor?"

"certainly."

"But you just won the 'Most Popular Actor of the Year' at the Southern Festival?"

"Do you know why Baiqueling's market reputation is so good?" Xu Rong smiled when he saw a group of reporters looking at him blankly, "That's all because consumers like it, so it has a good reputation. The reason why I won the award

, in fact, the reasons are similar, firstly, the audience’s support, and secondly, my colleagues’ humility, which allowed me to make a mistake.”

"Next."

After the press conference, Jin Fangfang returned to the capital alone, while Xu Rong and Xu Xing stayed behind to prepare for the filming of the advertisement.

Before the filming started, that is, on the night after the press conference, Zhu Shengguo held a banquet to entertain the great director Xu Yonghe specially invited.

The most expensive advertising director in China, Jia Zhangke.

Regarding Jia Zhangke's impression, Xu Rong had never read his works. He only heard friends talk about this man and that his family had a mine.

Not a metaphorical summary of his wealth, but he actually had coal mines.

This is a director who writes his own scripts, invests his own money, and directs his own films. When he makes movies, he doesn't care much whether he makes money or not.

Because he is not short of money either.

Therefore, even if the movie he makes only earns one or two million at the domestic box office, he can still accept it.

The commercial usually lasts about two minutes, and the planned shooting time is three days.

The plot is not complicated. Xu Rong plays an ordinary working man. Early in the morning, his wife scolds him for not flushing the toilet. He is in a hurry to go to work. He barely pays any attention to her. He just says something casually and then opens the door and leaves.

The wife is left alone at home because of her husband's neglect.

After a busy day, he was anxious to go home after get off work and refused the invitation of his colleagues to drink.

It was raining heavily on the road, and while I was hurriedly hiding from the rain, I happened to see the lark in the glass showcase.

The next scene is that he opened the door like a drowned rat and lifted the lark hidden in his arms to his wife.

Finally, it ends with the slogan "Bai Que Ling, I am always concerned about you."

After three rounds of drinking, the director and the people from Bai Que Ling happened to be there. Xu Rong put down his chopsticks and thought of the idea he had when he saw the script before, and said: "Mr. Zhu, Mr. Miao, Director Jia, I have a little bit about the script."

Not a very mature idea.”

The "Mr. Miao" he is talking about is Miao Yaoyang, the marketing director of Baiqueling. He has a round face, small eyes, a tall height, and also wears a pair of black-rimmed glasses.

As soon as Xu Rong put down his chopsticks, several people immediately turned their attention to him.

Zhu Shengguo drank wine, his face turned red, and he said with a smile: "Teacher Xu, tell me."

"Actually, it's not too much. Just when you get off work, when you reject your colleagues, can you change it to 'No, no, my wife has steamed the steamed buns at home and is waiting for me to go back to eat.' What do you think?"

After hearing this, the three people lowered their heads and thought for a while. After a while, Zhu Shengguo's eyes suddenly lit up and he said: "Okay, I think this sentence is very good. It can express that kind of mood... Anyway, it is very good."

But he couldn't describe what was so good about it, and because he was not a professional, he didn't dare to make up his mind. He turned to Jia Zhangke and asked, "What does Director Jia think?"

Jia Zhangke had long hair and a thin face. He held a cigarette and thought carefully for a while before asking: "Teacher Xu, are you not married yet?"

Xu Rong smiled and shook his head, and just said: "I have a friend who probably said something similar. At that time, I was very moved when I heard it. Did Director Jia think it was inappropriate?"

Jia Zhangke smiled and waved his hand, saying: "No, no, I'm not saying your suggestion is not good, and to be honest, I really don't want to use this phrase. I want to keep it until I make a movie next time."
To be continued...