After waiting for a while, he put on a short-sleeved shirt and walked out, just as he was about to serve it.

Shi Lanya's eyes widened: "Go wash your hands."

"Mom, can you save some face for me in front of outsiders?"

Li Youbin smiled and said: "You still know how to save face, but you only need to show your nakedness to others. This is your Uncle Xu."

"I know, I know, Uncle Xu, I have watched the TV series you filmed, are you really good at martial arts?"

"I can't do anything, I'm just acting."

Xu Rong tried his best to control the smile on his face as naturally as possible. This was the first time in his life that someone called him "uncle".

When the little fat man went to wash his hands, Li Youbin said with a smile: "Why, you're not used to it yet?"

"kind of."

Li Youbin sighed: "I'm getting used to it gradually. When I was young, there were quite a few children of your age who could run on the ground. By the way, when will you get married?"

"What's wrong?"

"Hey, I'm waiting for you to kowtow and call me daddy."

Xu Rong grinned and said, "That's not impossible. I owe the company more than ten million. Do you want to pay it back for me?"

Li Youbin unscrewed the wine bottle, poured a cup each, and said, "I was just kidding you, haha."

Shi Lanya watched as the two people talked more and more outrageously, and said: "It's okay for you two, your father is always at odds with your father. By the way, Xiao Xu, how is the house you bought?"

Xu Rong didn't pay much attention to this. It must have gone up, but for a while, he didn't plan to sell it. Although he bought a set of 10 million yuan, he planned to keep one for himself.

I plan to sell the other one several times in four years to 16 times, which is 160 million yuan.

As for why it is four years, it is because this was the increase method before.

Xu Rong thought for a while and said: "I read the news a few days ago that it said there was an increase. Hey, leader, sister-in-law, I tell you, buying a house is really profitable. I bought it at SJS for a one-bedroom apartment.

It has almost doubled. If I had the money at that time, I would have bought it in the city, and now it will have almost tripled."

Li Youbin and Shi Lanya looked at each other and said, "Then I'll look back and see what I'm afraid of. If it goes down as soon as I buy it, isn't that a loss?"

"Anyway, I don't think I'll lose. If I keep increasing like last year, I'll make more money than filming. However, I'm not sure what the situation will be when the time comes. If I really lose, you can't rely on me."

Xu Rong finished speaking uncertainly, because he didn't know much about this aspect. He turned his head, looked at Shi Lanya, brought the topic to the original intention of coming here, and asked: "Sister-in-law, what do you think of family ethics dramas?"

, can you pick it up?”

Shi Lanya said without thinking: "Then you have to look at what kind of thing it is. It has been around since the 1980s and 1990s, and Zhang Damin is the one who talks a lot."

Seeing Xu Rong frown slightly, Shi Lanya continued: "It depends on what you want to express. In the past, we talked about social ethics and moral issues, and focused on larger aspects. But now it's different. We focus on more detailed matters.

Although they are all about family ethics, the content of the stories is completely different."

Xu Rong nodded and said, "I've also felt this. Since last year, there have been a lot fewer scenes that purely praise her."

"You two drink less, Xiao Xu might have something else to do in the afternoon." Seeing that Li Youbin and Xu Rong were having a fight, Shi Lanya tried to pour the wine again, and advised, "Actually, you can definitely judge the logic of the script. In addition, you can judge the logic of the script.

You will definitely pay attention to one thing yourself, it is positive energy, and the "Forgiveness" you picked up before is not there because of this."

"Yes, they are just a bunch of people who just cheat money."

"Those scripts themselves have problems. It's a good thing that they didn't make it into a film. It's better to have no drama than a bad drama." Shi Lanya stood up and brought a pack of tissue paper over, "Logic and positive energy, these two points are there.

It’s not a big problem to sell it, but if you want to be popular, you have to read more current political news.”

Xu Rong and Li Youbin looked up at her in confusion at the same time and asked: "Current news?"

"Yes, if you don't read the news, how do you know what the people care about? For example, after the opening up, Western culture poured in and moral values ​​​​became deviated. "Desire" became popular. Later, more people went abroad. "Beijing People in New York" became popular

Later, more and more migrant workers went out to work. With the movie "Migrant Workers of Survival" that you filmed, college students are now employed and their lack of self-motivation has become a social problem. "Struggle" became popular. In addition, marriage relationships have changed with each generation.

The change in concepts and the popularity of "Golden Wedding" are all related."

Seeing Xu Rong nodding her head, she continued: "You don't think that officials don't see anything about the problems that everyone is concerned about and troubled by, right? Problems must be solved. There are many ways. Literary and artistic works guide thought.

First of all, this has always been the tone, no matter what era, you can't persuade people to read more, can you? Television and movies are what everyone is willing to accept, and they are also the best way to spread values. To put it bluntly, they are actually subtle washing.

-Nao, look at those banned TV series and movies, which one is not a dissenter?"

Xu Rong thought of something else and said, "But there are also things that don't involve these issues."

"What I'm talking about is mainstream, but of course it's not absolute. A particularly good book, coupled with a good behind-the-scenes, can also produce blockbusters, such as "Soldier Assault", but overall, the risk is very high. Anyway, I think

Ah, as long as you follow social issues, you won't go wrong."

Xu Rong raised his doubts and asked: "Then why has the spy war become so popular in the past two years?"

Shi Lanya asked naturally: "When did spy wars stop becoming popular?"

"If you go forward a few decades, 20 years, 30 years, or 40 years, when will spy wars not be popular? In the 1950s and 1960s, "Yangcheng Secret Sentence", "Harbin at Night", "No. 51 Military Station",

"Lin Hai Xue Yuan", which one is not a classic? Spy games and criminal investigations satisfy the general curiosity of the audience, burying questions, creating suspense, and then slowly giving you answers. Of course, there are some years when there are no good works, but that's human

The problem has nothing to do with the subject matter, and it will be the same in the future. This is a subject that will never fade away."

Li Youbin and Xu Rong banged their cups, smacked their lips, and said, "According to your wishes, Xiao Xu might as well just shoot a spy movie?"

"Look how much money he wants to make?" Shi Lanya said with a smile.

"What do you mean?"

"If you really want to make a lot of money, you should target whichever group has the ability to pay. For example, if you film something that children love to watch, such as "Happy Planet", you can endorse a learning machine, a repeater, etc., for sure.

No problem, but the audience itself does not have very strong financial capabilities, and merchants will not offer you too high endorsement fees, let alone spend sky-high prices to buy TV advertisements. If that were the case, you might as well sing Peking Opera, etc.

One day, if you become a Peking Opera master and endorse health care products, the elderly will be richer than you think."

Xu Rong understood that his remuneration was related to his fan base. The more common and financially powerful the audience group was, the more willing the TV station was to buy his movies, and the more interested the advertisers were in buying corresponding advertising space, and this meant

As a result, the producers tried to win over him and tightened their belts to increase his salary.

As for how to have a broad audience with strong economic capabilities, it is naturally aimed at hot social issues, or what Shi Lanya said is a long-lasting theme.

Got it.
Chapter completed!