For a long time, Fan Chengdu did not have the courage and determination of his wife Wu Su. On the road to starting a business, Wu Su always expanded the territory, and Fan Cheng was in charge of the management.

When Fan Cheng heard his wife's words, he was surprised at first, and then nodded in approval.

So many years of OEM career made him realize that only by developing the brand can he go upstream. Otherwise, he will always be able to drink soup down there and watch others eat meat. Sometimes he can't even drink the soup.

"But, establishing a brand is easier said than done?" Fan Cheng said.

"So, we need Nike's help."

Wu Su thought quickly and quickly came up with her initial ideas.

She wanted Nike to design and be responsible for global promotion and operations, and then Fanxi would become a brand, and the couple would still do OEM work.

This is a very good idea.

Fan Xidu was conquered by his mother's business acumen, and he realized that... this was indeed a good cooperation plan. Although he could not earn cash in the short term, the future benefits were endless, and it was really possible to forge a golden egg.

golden hen.

"Then how many shares should our family of three hold?" Fan Cheng asked.

"It must reach at least 51%." Wu Su said.

"Will Nike agree?" Fan Cheng asked.

"If he doesn't agree, we'll go to Adi. If Adi doesn't agree, we'll just go to a strong domestic brand. If a strong domestic brand doesn't agree, we'll start from scratch."

Wu Su is very courageous.

Fan Cheng was still hesitating.

He is a businessman and he needs to control risks.

But Fanxi raised her hand in agreement.

The reason he agreed was because he knew how good he would be, and he knew he would definitely become the best basketball player in the future.

Therefore, he wants to compete with the basketball god Jordan and surpass the basketball god Jordan.

After all, basketball god Jordan does not have parents who can produce his own sneakers. His parents are just ordinary families in South Carolina.

Fanxi has its own advantages.

The family of three unified their views in the room and further planned their plans.

They are all very capable people.

Therefore, an outline was quickly drawn up, and the subsequent negotiations were led by Wu Su, with Fan Xi making appropriate additions.

At the same time, Taylor Swift entered the conference room with her father and management team.

Taylor is a rising super diva in the music industry. Her record sales are astonishing, her annual income is rising rapidly, and her influence is growing day by day.

However, in the sports field, she cannot match the influence of those superstars, so it is difficult for her to get a long-term cooperation and high-paying endorsement.

For a sports brand like Nike, cooperating with a singer like Taylor Swift is nothing more than expanding the boundaries of trendy shoes. For Taylor, on the contrary, it needs to use Nike's influence for global promotion.

Nike has stores all over the world, and their advertising spans various fields.

Many stars are willing to cooperate with them.

Taylor Swift's agent walked into the conference room. When he saw Phil Knight, the founder of Nike, sitting there, he couldn't help but stand in awe. He quickly walked over to shake hands with Phil Knight and expressed his admiration.

Affection.

Phil Knight had no further response.

He even thinks Taylor Swift's father, Scott, is a bit flattering because he always smiles deliberately.

He didn't like this worldly smile.

The negotiations were led by Nike, and one of their vice presidents expressed their opinions.

"You also know that we have strong influence all over the world. We can create a sports image for Ms. Taylor and help her quickly go global and enter the eyes of more than 4 billion people around the world. This is obviously more helpful to you than you are.

Help us."

The vice president opened his mouth and said something like this.

Obviously, he didn't want to pay a high price.

Taylor Swift's agent elaborated on Taylor Swift's influence in art, saying that it was a sure thing that she would become the world's number one the day after. He also said that Taylor's talent surpassed the entire era...

The two parties went back and forth, and Nike was willing to make Taylor a global spokesperson and give her an annual endorsement fee of 1.5 million US dollars.

Taylor Swift's agent hopes the price will reach 2 million.

They were at a stalemate.

At this time, Phil Knight, who was sitting in the main seat, asked Taylor Swift a question: "Hello, Ms. Taylor, what is your current relationship with Jack Fan?"

As soon as Phil Knight's question came out, all the Nike executives present looked at it attentively. They were looking forward to Taylor's answer.

Taylor Swift showed a shy smile and was about to speak. Her manager held her hand down under the table and answered: "It's just friends, just ordinary friends."

The agent is worried that Taylor's announcement of their relationship will affect the judgment of sponsors.

This is his normal way of thinking.

Unexpectedly, after he said these words, there were some disappointed sounds in the audience.

However, the agent would be mistaken.

Scott was even more so. He added: "I know you have seen some rumors, but in fact they are not really a couple, they are just ordinary friends. Because Taylor couldn't get on the plane that arrived in time, he took the

We got on the Lakers' special plane. But because Fan was separated by fans and reporters, he had no choice but to get in our car and go to the hotel."

Scott tried to clarify, even saying: "As you know, we are very promising female artists."

This sentence made Phil Knight raise his eyebrows.

His vice president is a person who is very good at observing people's opinions. He quickly closed his folder and decided not to continue the discussion.

Taylor's agent and father were overjoyed. They thought this action represented happy cooperation.

Who knew Taylor Swift couldn't help it at this time.

She stood up and broke away from the restraints of her father and her agent. She said bravely: "That's not the case. They just said these words to win this endorsement, but I can't deceive my true feelings because of money.

.”

"I like Jack, and I will pursue him crazily. I know he is also interested in me. On the plane, he put his jersey jacket on me, and his teammates were whistling at him."

Taylor Swift sweetly recalls being on a plane.

Therefore, she said: "If you value my single status more, then there is really no need for us to continue talking. Even if I get your contract now due to deception, I will still appear on the same screen with Jack.

"

Taylor Swift is heading out.

At this time, Phil Knight stopped her. "Wait!"

Instead of being angry, he was very happy.

He said to the vice president: "Sign her. She is suitable for us. Just sign for three years for the amount they said. I like girls who bravely pursue love."

The panicked agent and Scott breathed a sigh of relief.

They all felt that Taylor Swift was too reckless, and Scott even thought that when he went back, he would give this fledgling little girl a lesson. Not everyone is as good as Phil Knight, and other brands will definitely not like it.

Their spokesperson took the initiative to pursue a basketball player, a rookie athlete who was just starting out and worthless.

At this time, dong dong dong!

There was a knock on the door.

Fan Xi and his parents walked in.

Scott and Taylor's managers were shocked. Scott quickly asked Taylor to sign his name on the contract, fearing that it would be invalidated in the next second.

However, what people didn't expect was that all the vice presidents of Nike stood up in unison. Phil Knight even walked down from the main seat. He ran to Fan Xi, shook hands with Fan Xi, and cordially said

Fan Xi's parents exchanged pleasantries.

Moreover, both parties quickly took their seats.

Phil Knight also asked Fanci: "Do you mind if we sign a commercial contract with Taylor Swift when we discuss cooperation with you?"

Fan Xi smiled at Taylor and said, I don't mind.

Taylor was smiling all over her face. She already knew that Fan Xi was with his parents, so she hurried over to introduce herself. She was too brave to be a Chinese girl.

Chinese girls are usually shy and timid when meeting their parents-in-law.

Taylor did her best to show herself, hoping that her future parents-in-law would have a good first impression of her.

Fan Cheng and his wife were deeply impressed by her generosity.

On the contrary, Scott kept using his eyes to hint his daughter to hurry over and not have any contact with Fan Xi.

Until Phil Knight said those words.

"Mr. Fan, Ms. Wu, I'm sorry that we didn't know that you two had this kind of relationship with Jack. We are ready to renew the contract. We have a deep memory of the quality of the sneakers you produced for us. We appreciate you very much."
To be continued...