Co-branding, as a form of cross-border cooperation, is actually very common.

For example, some fast-moving consumer clothing brands often carry out joint customization with big-name fashion designers.

Or co-brand with 2D, games, movies, and stars.

Some popular joint names can even cause looting and trigger a small-scale war.

But Gu Xiaobai’s joint name really opened the eyes of netizens.

Can we still have such a joint name?

But the name "Xiaobai" also makes people have to admit it.

Sure enough, we still want to join forces like this!

Except for Gu Xiaobai, I am afraid that no one else has the reason or qualification to co-sign with a national treasure like "The Book of Changes of the King of Qi"!

On the one hand, it’s because of Xiaobai’s name.

On the other hand, "Qi Wang Yi Shu" was surveyed by Gu Xiaobai's Zhongjun ship and participated in its excavation and excavation.

He has this qualification.

Some time ago, the publication of "The Book of Changes of the King of Qi" was reported repeatedly by various science and education channels, appeared on various news pages, and was interpreted in various ways by various self-media.

Later, the second half of "The Book of Changes of the King of Qi" was auctioned, which also aroused excitement in the country and created another wave of popularity.

But what does "Qi Wang Yi Shu" look like? What does it actually say?

Most people don't know.

Before this kind of national treasure is put on display, many people may not be able to see its true appearance.

And even if it is on display, it will definitely be for a limited time, so only a few people can see it.

And now, a 1:1 replica appears!

Many people immediately clicked on "Gu Xiaobai's customized 1:1 replica of "The Book of Changes of the King of Qi"".

I saw it written above.

"1:1 PVC version of the imitation bronze box. Made in 1:1 size. The appearance is completely reproduced. There are 32 jade plates in total (7 of them are broken and completely restored). 1,999 yuan. Limited to 1,000 sets, uniquely numbered."

PVC is a kind of hard plastic. Many figures are made of PVC. The processing technology is relatively mature. This version almost completely replicates the size and appearance of the original version, with only a slight difference in weight. The price of 1999 is really super

Good conscience.

"Co-branded 1:1 PVC version. Made in 1:1 size, completely reproduced in appearance, packed in co-branded paper box, 999 yuan, limited to 10,000 sets, unique number."

This version has eliminated the imitation bronze box and is packed in a paper box with antique packaging. It also comes with a poster, with a picture of Gu Xiaobai's "Ancient Porcelain No. 1" staring at the water at the top.

"Popular version 1:2 PVC version. 1:2 size production... 499 yuan, unique number. Free Gu Xiaobai joint poster."

A smaller version of the previous version.

"Simplified version: 1:1 size production, paper box, cardboard printing, 99 yuan, free Gu Xiaobai joint poster."

This is actually a book.

In fact, the 499 yuan scaled-down version and the 99 yuan cardboard version are the ones that attract the most sales, after all, the prices are low.

It is estimated that selling hundreds of thousands of copies will not be a problem.

Below these versions, they are marked in very eye-catching fonts.

"All proceeds from this joint product will be donated to the Underwater Archeology Association for underwater archeology and cultural relic protection. (Including but not limited to the redemption of the second half of "Qi Wang Yi Shu".)"

This is really sincere.

It is equivalent to Gu Xiaobai posting people's reputation to help the Archaeological Association raise money.

But for a joint product, it is obvious that one cannot pay for both.

For the second joint product line, it is marked below that "Part of the proceeds from this joint product will be donated to the Underwater Archeology Association for underwater archeology and cultural relic protection."

In this joint name, Gu Xiaobai is the main one, and Qi Wang Yi Shu is the second one.

Among them, the one that attracted the most attention from netizens is ""Qi Wang Yi Shu" × "Bai" Vinyl Record".

"The Book of Changes of the King of Qi" is engraved on a square jade slab. Its length, width and height are actually very similar to vinyl records. In "The Book of Changes of the King of Qi", several pieces have the word "Xiaobai" on them.

.

Therefore, the designer transformed several jade plates with the word "Xiaobai" in "The Book of Changes of the King of Qi" into the outer packaging of vinyl records.

The outer packaging is very exquisitely designed, with built-in batteries and LED lights. When the light is turned on, a few "white" inscriptions on the translucent jade plate will shine through, and at the same time, the black glue at the rear can be vaguely seen.

record, and Gu Xiaobai’s profile picture in the center of the vinyl record.

Due to the difference in appearance, there are seven versions of "Qi Wang Yi Shu" × "White" vinyl records, each priced at 799 yuan, which is slightly more expensive than ordinary vinyl records.

But to be honest, in this era, vinyl records are already a luxury product. Not many people own vinyl record players. For those who can afford vinyl, how can they be short of such a small amount of money?

The quality of Gu Xiaobai's album recording, singing skills and songs are completely worthy of the price.

Not to mention the design of the joint model and its own collection attributes.

In comparison, the CD version of "Qi Wang Yi Shu"

EP is basically the internationally accepted album pricing.

In addition, there is a U disk version of "Qi Wang Yi Shu" × "White", a mini version of Qi Wang Yi Shu U disk, a box, priced at 69 yuan.

The product line is very complete.

The third product line includes various co-branded T-shirts, co-branded accessories, co-branded posters, support items, etc.

Of course, it is almost impossible to produce a product in such a short period of time.

In fact, they are all design drawings and concept drawings.

However, these design drawings and concept drawings produced in such a short period of time are still the work of a certain Xiao Hei who wishes to remain anonymous.

Moreover, there is now a sales method called pre-sale.

As long as you have a concept, raise money first, then produce it, and then ship it within a month or two.

This is much more maneuverable.

Moreover, the auction of "The Book of Changes of the King of Qi" is about to take place, and there is no time.

This joint brand immediately set off the internet as soon as it went online.

On the one hand, there is the popular national treasure "The Book of Changes of the King of Qi", and on the other hand, Gu Xiaobai is at the height of his power.

Moreover, it is endorsed by both the Archaeological Association and Gu Xiaobai, so the reliability is max.

What else can you say?

Netizens shouted: "True national treasure level collaboration! I want to buy, buy, buy!"

“Take my money, take it, take it!”

"Not to mention anything else, the poor student party, for Xiao Bai, to do their part to redeem the national treasure, and to add a bit of cultural flavor to themselves, bought a copy of "Qi Wang Yi Shu". Let's also take a look at ancient Xiao Bai

What have you written?"

"History Dog said that he helped the teacher grab a bronze box version. The teacher is engaged in ancient literature research. Thanks to Xiaobai. If it weren't for Xiaobai, we didn't know how long it would take to apply for the study of "Qi Wang Yi Shu". I

I also have a theme for my thesis, so I bought a popular version myself, and also supported a joint album by Xiaobai to show my appreciation."

"We have the same history dog ​​and all the classmates around us. Thanks to Xiaobai for co-signing, it's been a big help!"

On the website, a set of numbers is displayed in the most eye-catching position.

"Currently, XXXXXX yuan has been raised for the Archaeological Association."

When every netizen places an order, they will also be prompted directly at checkout: "Your purchase can raise XXX yuan for the Archaeological Association..."

It really gives people a sense of accomplishment.

On the other side, Mr. Zou and the leaders of the association were stunned.

They looked at the fundraising numbers.

105628196...more than 100 million yuan?!

How long has it been?

It turns out that money can still be made like this?

This is simply a money grab!

And these people are still crying and making trouble, asking me to take away their money?

Mr. Zou felt that he really couldn't keep up with the times.

as well as……
Chapter completed!