In January, Xiang Nan went home with his wife and son as usual.

Ning Weiguo and Qi Aihong are getting older, their health is getting worse and worse, and the days they can spend with them are becoming less and less.

After the fifteenth day of the first lunar month, Xiang Nan's family came to Xiangjiang again.

In 2003, Hong Kong Film declined again, with total revenue already less than one billion Hong Kong dollars. Compared with its peak, it shrank by two-thirds. This caused a large number of film companies to close down and a large number of employees to change careers.

Even Zou Wenhuai wants to sell Golden Harvest and stop holding on. After all, there are no more superstars like Jackie Chan and Xiang Nan under Golden Harvest. The only remaining ones, Sammo Hung, Zhen Zidan and others, have no ability to carry the box office.

No matter how hard you try, you will only lose money, so it is better not to do it.

After Xiang Nan heard about it, he paid a special visit to Zou Wenhuai and bought Jiahe for one billion Hong Kong dollars.

In fact, Golden Harvest's current actual assets are only worth about HK$500 million. Because apart from the more than 100 movies in its film library and the shell of the listed company, it has almost no decent assets.

The Ax Mountain Road studio in Jiahe is for rent, but the office building is not for rent. However, the location is very remote and it is not a very good building. In addition, there are more than a dozen theaters. But in addition to the equipment inside, The house is also rented.

In addition, Golden Harvest also has film appointments with some celebrities. For example, Anita Mui, Wang Tie-hsien, Lin Qingxia, Chung Chu-hong, etc. all have film appointments with Golden Harvest but have not yet confirmed them.

However, they have withdrawn from the industry, married, or passed away. It is naturally impossible to bring them back for filming.

Therefore, Golden Harvest is actually an empty shell now, and it is no longer the star-studded film industry hegemon that dominated the world in the 1980s.

The reason why Xiang Nan was willing to pay one billion Hong Kong dollars was simply because of past friendships. After all, it was thanks to Jiahe that he was able to go to the United States to develop.

Although there were some conflicts during the period, times have changed and there is no need to mention them again.

…

As for ATV, it has been three years since it settled in the mainland.

In three years, ATV has achieved very good results in the mainland.

On the one hand, its programs are more creative than those in the mainland, with greater investment and better production. For example, "Grandpas Over Flowers" has traveled to Europe, the Americas, Australia, Africa... travel everywhere and watch different programs from all over the world. landscape.

Mainland variety shows are still mainly indoor variety shows at this time, and there is no way to compare with this kind of outdoor reality show.

On the one hand, the economy of the mainland is not yet developed, while the economy of Xiangjiang is pretty good. For a city with a population of only 7 million, the GDP is about one-tenth of that of the mainland.

It is said that the economic base determines the superstructure, which is why Chinese people still look at the entertainment industry in Xiangjiang from an upward perspective. Xiangjiang's movies, Xiangjiang's music, and Xiangjiang's dramas are still very attractive at this time.

In a few years, when Hong Kong's GDP is only equivalent to 3% of that of the mainland, mainland audiences will completely lose interest in Hong Kong entertainment.

"Well done Shanshan." Xiang Nan said with a smile, "You deserve the most credit for ATV being able to take root in the mainland."

In the three years since its launch, ATV has not only opened up the mainland market, but also won the favor of advertisers. Now, ATV's annual advertising revenue has increased by HK$500 million, and it has initially achieved breakeven.

For ATV, this is already extraordinary. After all, before this, ATV mostly lost money more often than made money less often.

"Brother, if you hand over the company to me, then I will naturally help you keep this place safe." Shanshan smiled and said, "By the way, brother, don't just praise me. Do you think I haven't done enough?

, please give me some guidance."

"You have done a good job." Xiang Nan smiled, "However, it is best to focus on the mainland market in the future.

You also know that Xiangjiang has a population of only 7 million. Even if all of us watch ATV, there are only a few people. But the mainland is different. With a population of 1.2 billion, that is the market with the greatest potential.

Nowadays, mainland TV stations are separating production and broadcasting. I estimate that in the future, all programs of mainland TV stations may be produced by outside companies.

And our ATV program production capabilities are undoubtedly very strong, so we have the ability to get a share of the pie in the mainland. What do you think?"

The so-called separation of production and broadcasting means the separation of the main body of production and broadcasting of TV programs. In short, it means that the TV station is no longer responsible for producing programs and only purchases programs from the outside for broadcast.

The advantage of the separation of production and broadcasting is that it introduces a [market competition mechanism], and the market has the final say instead of the previous leadership. This makes it easier to produce good programs and promote the development of the radio and television industry.

Therefore, mainland TV stations began to try to separate production and broadcasting in the mid-1990s, and the reform is still ongoing. Xiang Nan knows that in the future, most TV dramas and variety shows will be produced by film and television entertainment companies.

If ATV can get a share of the pie, the income will be much greater than in Hong Kong. After all, mainland TV stations are really rich, and one TV series can sell hundreds of millions.

In comparison, the TV advertising market in Hong Kong is only over a billion Hong Kong dollars, and the money earned after a year of hard work is not as much as the money earned from selling a TV series in the mainland.

Therefore, it is not difficult to choose which one is more important.

Upon hearing this, Shanshan nodded.

She admitted that what Xiang Nan said made sense. In fact, last year, ATV's revenue in the mainland exceeded its revenue in Hong Kong.

…

Xiang Nan then made an appointment with South Korean star Song Hye Kyo for dinner.

Song Hye Kyo was born in 1981, debuted as a model in 1996, became popular with "Shunfeng Obstetrics and Gynecology" in 1998, and became popular in Asia with "Autumn Fairy Tale" in 2000.

This TV series was purchased by ATV and caused quite a sensation in Hong Kong after it was broadcast. Song Hye Kyo became famous in Hong Kong and won the favor of many advertisers.

When Xiang Nan asked her out, she was filming a commercial in Xiangjiang.

"Mr. Charles, is it really you?! I thought it was who was playing pranks on me." Song Huiqiao said in surprise when she saw Xiang Nan.

In the late 1970s, Xiang Nan had already become popular in South Korea with "Snake", "Drunken Master", "Laughing Fist", etc. In the following ten years, his movies have done well at the box office in South Korea.

, the reputation has been maintained very well, and he can be regarded as a top international superstar.

"Don't be so exaggerated, of course I'm the one inviting you." Xiang Nan said with a smile, also in Korean.

"Ah, you speak Korean?! I didn't expect your Korean to be so standard." Seeing Xiang Nan's fluent Korean, Song Huiqiao was also surprised.

Xiang Nan smiled.

His "Reply 1988" mission was not in vain.
Chapter completed!