Chapter 138 Hatred makes people deformed
After Chen Chu returned that day, he proposed a pharmacy to the manager of the Hongji Restaurant.
"Master Ma, I will analyze the current situation for you first. The daily market has been monopolized by the Ximen family. It is difficult for you to just break in like this. To be honest, but fighting a price war is just the rude way. You are just lacking accurate terminal crowds now." Chen Chu said a few words, and was interrupted byMa.
He is not only the manager of the restaurant, but also the other industries. As soon as an expert opens his mouth, he knows whether there is anything or not. Just the few words Chen Chu said, he doesn't understand, and he quickly asked for paper and pen to write it down first.
After the other party was ready, Chen Chu began to continue saying: "You are still in the stage of buying medicine when you are sick. What is the real high-end sales? It is to sell the comb to the monk."
Speaking of this, Manager Chen couldn't help but interrupt and asked again: "How to sell this?"
"It's very simple. Explore the selling points of the product. As we all know, combs are used to comb their hair, but you have thought that without a comb, you can also be used for health care. Just imagine, when you open this market and claim that a certain monk named Xiongcheng used your comb, and he devoted himself to the Buddha, he lived for so long. Did he get up at once?"
Manager Ma listened and immediately admired Chen Chu in his heart like the continuous waves of rivers.
After explaining it, Chen Chu continued to say: "It is precisely to explore the selling points of the products and target the precise population that can make them go from need to need. Now let's talk about it back to your medicinal materials shop.
Do you know who makes money best?
Women, children.
Women love beauty, and parents hope that their children will succeed. So the marketing plan I give you is from this aspect.”
Chen Chu then told the other party about something that any advertising dog in modern society knows, and finally gave the other party a few directions.
1. I will release a woman and a beauty mask. The price is divided into three levels from low to high. The main focus is anti-wrinkle and anti-aging. As for the copywriting, Chen Chu has also thought about it.
"The beauty of a woman is the motivation for a man to go home."
2. I will give a health care package for my child and give it a concept of calcium supplementation. As for what you don’t know, it doesn’t matter. When your product becomes popular, you are the founder of this term. The name is calcium-based high-calcium bag. The price is also three levels. It focuses on improving the child’s growth and development and improving the brain and intelligence. The copywriting is.
"Are you still envious of children who have become other people? With calcium in calcium, children grow up fast!"
"The above products must be clearly packaged. Women's products recommend using the color of flowers, but be careful not to be too dazzling. Children's products are light blue and light green.
And on the one hand, we must follow the publicity. Put a sign on the table in your restaurant, and add these contents in addition to the special dishes in your restaurant that day.”
Chen Chu said he was playing, Manager Ma was so proud that he had left with a dozen pages of paper he recorded. There were only a few pages of paper that were more than two thousand taels!
If you get it into the hands of the big merchants in Bianjing, I’m afraid someone will want it!
After returning, the boss behind Hongji Restaurant was shocked after seeing it. He was a pure businessman and could see the value of Chu's plan at a glance. With this, not to mention this year, he felt that within ten years, as long as he operated properly, he would definitely develop his industry into the top ten in the Song Dynasty!
After Chen Chu did this, he went to the yamen again and gave him five hundred taels to the magistrate. The magistrate was not until Chen Chu helped his elder brother's family do business, and it was very popular. Chen Chu usually came to pay filial piety, but this time, the magistrate of five hundred taels was shocked.
On weekdays, there are only so many households in the county that can be bought at one time. Chen Chu actually gets so much money in one day?
So, the magistrate treated Chen Chu better. He couldn't bear to do anything by himself, so he arranged for a deputy to go down and threw it to the deputy.
Chen Chu was also happy to be idle. In fact, this was also the plan he set up. On the one hand, if his family had money, Pan Jinlian could calm down a little. On the other hand, making good friends with the county's wealthy families would also help in the future.
Then there is the most important part of Xi'an. Chen Chucai didn't believe that the magistrate was moved by Wu Song's filial piety and brotherly heart. Will the magistrate, who was clearly arranged by Ximen's family with money, give Wu Song a light and slutty mess?
One is to use his subordinates to help him, and the other is to respect his wealthy families who are thousands of taels a year. Anyone with a discerning eye knows which one is more important.
Even if he can give a light sentence, will the Ximen family agree?
Therefore, Chen Chu had to show that the benefits he could bring to the magistrate should at least be the same as the Ximen family.
This is the only way to be unbiased.
As for light sentences, it depends on other big players to make efforts.
There are also people who are wary of it and come back to their senses and find a higher-level official to put pressure on them. By then, Chen Chu would have finished the mission and ended the dungeon.
So for the next nearly a month, Chen Chu was extremely comfortable, and Pan Jinlian became more and more jealous of Chen Chu.
This is also the only thing that Chen Chu is upset about.
Ximen Qing never asked Chen Chu to drink again because their business was not easy to do. Since Chen Chu came up with a plan for Hongji, Hongji has released new products in just half a month, and advertisements are everywhere.
The daily medicinal materials business of Hongji Medicinal Materials Store has increased by five or six times.
It would be strange if Ximen Qing had a good face to Chen Chu in this way.
Haha, the nonsense at the wine table, whoever believes is a bastard!
brother?
hehe.
But he couldn't cause trouble for Chen Chu for the time being. The magistrate was in a tight position. After the koi activity, who wouldn't know that the three-inch Dinggu tree bark recognized a sales genius brother in Yanggu County?
After several times of sending people to Wudalang shop to harass him, the magistrate sent three or four soldiers to come and see him in the name of maintaining the public order in Zishi Street.
Ximen Qing had no place to vent his anger, and the woman could not touch her now, and her heart became more and more distorted. She drank all day long, threw things, beat her husband, and was scolded by the angry Mr. Ximen every day.
Even his family seemed to start to dislike him, and Ximen Qing gradually became suspicious, even hiding his hands under the pillow when he was sleeping.
Finally one day, a few more friends came to ask Ximen Qing to drink. Ximen Qing did not express any unhappiness on his face, so he cleaned up himself and went out with those people.
Hongji Restaurant.
Ximen Qing came here again after a month. Seeing the prosperity here, he felt like he was lemon in his heart. While drinking, he saw the beauty mask on the table and the advertisement for calcium in calcium, which seemed to be lemon.
"Where is Xian'er! We haven't been here for a year. Today, we must get Xian'er out to drink with me! Do you, a woman, look down on us outsiders?"
Suddenly, Ximen Qing heard a duck-like sound coming from outside.
Chapter completed!