Ms. Wang Junzhu and Professor Li Jieke arrived at the hotel at 8:30 pm on April 3, 2006.

They flew from Shanghai to Los Angeles, rested for a few hours, and then transferred to Indianapolis.

This journey was full of dust and it can be said to be very hard work.

When he saw his son, Professor Jack Lee gave him a very warm hug and even kissed his son on the forehead. The relationship between father and son has been very good since childhood... Of course, when he grew up, Li Zhen was very resistant to Professor Jack Lee's intimacy.

move'.

And Ms. Wang Junzhu is the image of a strict mother. Although she was very excited to see her son again, she still couldn't hug Bruce as hard as her husband did, and then gave a mouthful: Although this is an action that normal mothers would do. But the strong woman Wang Junzhu is

It feels pretentious.

"After I returned to the United States, there was suddenly news about you on TV and in newspapers. You performed very well on the basketball court. I am happy for you."

Professor Wang spoke for a long time before speaking in praise.

But why does this kind of praise sound so much like a school commendation meeting?

Li Zhen smiled bitterly and shook his head. He knew that his mother loved him very much...but his ability to express himself was really clumsy.

Moreover, why do women have to be so strong? Isn't it a good idea to put down the thick ice mask?

"I'm very dissatisfied with the news on the entertainment channel. Although you wrote a very popular song for that troubled girl. However, don't associate with these female stars in the future. We are from a scholarly family, and we are not associating with those junior college students.

It’s not the same number.”

"Moreover, the decisive factor in inheriting a child's IQ is the mother. I don't want my grandson to not even be able to get into the Ivy League by then."

Wang Junzhu continued.

Well...she's so rational that it's scary.

This made Doug helplessly raise his eyebrows. Then he made an action that made everyone feel incredible. He actually stretched out his hands to hug his mother: "Okay, I understand."

This was something he had never done since he was in fifth grade, and both professors were stunned.

The reason why Doug did this was because his mind suddenly flashed back to that real nightmare. From that nightmare, he understood more deeply what a proud woman his mother was, and everything she did was

It's for this family.

Although Li Zhen couldn't understand his mother's behavior for a period of time, he even used the term "mother's love like a mountain" to describe the relationship between him and his mother: because he thought he was overwhelmed.

But...what's wrong with silent and hard-as-a-mountain maternal love?

After waking up from the nightmare, Li Zhen wanted to soothe the cold and majestic mountain like a breeze, making her more beautiful.

So, he took the initiative to hug his mother.

Wang Junzhu was stunned for a moment. It was the first time she felt that her son's shoulders were so broad. When his palm gently patted her back, she felt like she was about to cry.

But this strong woman quickly endured it.

She sniffed slightly and said with a straight face: "Don't behave in front of me. Issues of principle are unshakable."

Eh.

Li Zhen quickly stopped and let go of his hands.

Immediately afterwards, my mother took out the contract she had brought back from China from her briefcase: "I decided not to invest in the sports equipment business. I acquired a sports shoe manufacturer in China, with office space, production lines, and labor.

.They used to do OEM work for international first-tier brands, and their production lines are very high-end.”

"You are now famous for playing basketball. In the past four days, I have done a rigorous data model and analyzed dozens of athlete cases with your father. We found that your commercial value is very high, and with the progress you have shown recently

As long as you continue to develop linearly, your business influence will reach the top level."

"So, I decided to convene a team of top professional sneaker designers to build your personal brand. This business... will be held by me for the time being. When... you have enough money, you can take the brand back from me and run it yourself.

"

When his mother said these words, Doug was shocked.

He didn't expect that the surprise his father was talking about was this. He actually bought himself a sports shoe manufacturer? And he also wanted to build a personal brand for himself.

It's like your dad comes home one day and tells you, "I got you a piece of land," and it's located in the core business district of the city center.

"me……"

Li Zhen was a little at a loss.

"My suggestion to you is... after the sneaker brand reaches a certain scale, then sell part of the equity to the international first-tier brands, let them use technology and capital to invest in it, and form a strong alliance business alliance model. This operation will be better than yours.

Being a spokesperson for others is much better than promoting your brand alone. You have to remember this, the current economic situation is on the upswing, cooperation is more important than endorsement, and equity is more valuable than cash.”

Wang Junzhu taught his son how to run a business.

Li Zhen nodded repeatedly.

"But, son, even if you sell the brand in the future, you will still have to hand over the OEM orders to my and your mother's factory. From now on, we, the old couple, will rely on the OEM factory to support our family." Professor Jack Lee interjected.

"It's necessary, it's necessary." Li Zhen quickly agreed with a smile.

It’s good to have a rich and knowledgeable parent.

When those poor boys living on the streets finally relied on their innate talents to turn around and were at a loss when faced with a huge amount of wealth, Li Zhen's parents had already planned his future wealth map.

Just then...dong dong dong!

There was a knock on the door of the room.

Scott's voice came from outside. He told Li Zhen: "There is a famous NBA agent who wants to contact him."

Li Zhen felt puzzled, but Wang Junzhu had already walked over and opened the door.

The visitor was a middle-aged, fat white man. When he came in, he introduced himself to Li Zhen's parents very seriously: "I am Hunter Thomas, a sports agent from Illinois."

Then, he introduced his players including Dwyane Wade, Chris Bosh, etc.

Moreover, he also emphasized his advantages. He also took the initiative to talk about the decisive factor he played in Wade signing Converse sneakers.

But when he finished speaking, Wang Junzhu shook hands with him and said: "Thank you, I think the space for cooperation between us is very narrow. Moreover, currently we do not have a strong desire to participate in the NBA draft, so... let's wait until later."

"

Hunter Thomas didn’t even understand. Did he say something wrong? Why was he rejected?

Afterwards, Wang Junzhu told his son: "This agent seems to be clear-cut and very professional. But...it is difficult to hide that he is a short-sighted agent. If I were him, I would not let Dwyane sign with Converse."

For small brands, I would rather let Dwyane accept a lower contract and stay with Adidas or Nike. Because...as long as Wade shows his worth, these sponsors will automatically increase their prices and quickly launch signature shoes."

"However, if you sign a contract with a small brand at the beginning, it will be difficult to develop further in the end. You have to know that sneaker brands have great marketing efforts for athletes. Moreover, I have studied the history of sneaker sponsorship, and they almost

Stars who don’t accept job-hopping have only one choice in life. Just like superstars such as Vince Carter and Kobe Bryant, they only changed their sneaker brands but did not receive the greatest support. With Kobe’s current reputation as the number one perimeter player in the NBA

, his endorsement contract is not even as good as that of the new generation star LeBron James, and the positioning of his signature shoes is far lower than that of James series products."

"So, Thomas is not worth cooperating with."

Wang Junzhu analyzed his son carefully.

Li Zhen benefited a lot.

A professor is worthy of being a professor, looking through phenomena to see the essence.

…-
Chapter completed!