"Of course, the road ahead is still far. Bilibili currently only has consumers in the final stage, and the number is far from enough."

Ding Wei suddenly realized that it was like that!

As a boss, he stands tall and looks far. He reminds him of Niconico, the founder of the island country's barrage animation website. It was a great success when it was launched, and its network data transmission volume increased to 8.3% of the country the following year.

Copyright giants of various works and programs come here, scrambling to stuff money into their pockets in exchange for cooperation, especially Nintendo. This scene reminds people of another electronics giant Sony's spending money on Bilibili not long ago.

"I have to say that B.com is becoming more and more popular now, and many Douyin big vs are running over to attract fans."

Ding Wei sighed: "But it's basically all nonsense. Not to mention old potatoes, even Xiao He can't compare!"

Chen Feng took the Biluochun from his secretary and gave it a beautiful mouthful. He talked nonsense. How could he have been a local snake for so many years be frustrated?

When starting out, they all hope to cover the entire network.

When entering B.com, you can first ensure that the content is not infringed.

Secondly, it is not only that celebrities choose the platform, but the reverse platform will have an impact on celebrities.

The most important thing is that Douyin has the blessing of filter beauty, which is also the reason why most Douyin celebrities cannot reach B station!

The mainstream of the beauty and fashion area of ​​B station is high-definition video, no beauty or filters.

Because for most celebrities, especially those without a team, they will be unable to develop on multiple platforms. In the long run, a platform will be mainly focused, even if it is not because of this platform.

Keer Hu Fang is on TikTok,

Jia Jia Pang Sister Liu plays Taobao,

Old Potato Xiao He Wubo Jun is deeply engaged in B station...

How many perfume princes are there in the world?

The simplest sentence summary:

TikTok algorithm,

Play with real things on B station.

Of course, platforms hope to broaden their upper and lower limits and tell more and better stories in the face of the capital market and the public. But the platform atmosphere, user preferences and even the decisions of the algorithm itself.

"Especially Douyin, it's getting harder to get along!"

Ding Wei complained: "At the beginning, gold was talked about for 5 seconds... and then it turned into 3 seconds... and now it is called 0.8 seconds!"

Chen Feng shook his head, which is also the reason why he gave up short videos like Douyin and Kuaishou. The algorithm's preference for vertical segments has limited short video creators to their existing creative routines and dared not try new content.

The audience is getting worse and worse in patience. How can you calm down and make good content?

After all, content is always the first priority.

Douyin is essentially a channel platform for content distribution, while b     Site is a content platform, and can rely on the header up      The host has the ability to control content. This year, b    Site shows its ability in this regard, whether it is a New Year’s Eve party or a self-made variety show.

The stock price doubles directly!

The content of short videos is short, and the distribution value is high in supply and demand matching. The content of long videos takes a long enough time and can be consumed normally by focusing on certain top content, celebrities, authors, etc.

Therefore, in terms of channel value, short video platforms are more valuable, while long video platforms will be compressed.

In other words, channel platforms such as short videos are more valuable, while channel platforms such as You, ICTV and Tencent will become weaker.

This is also the reason why Bilibili's market value crushes iQiyi.

b    What’s amazing about the site is that it has persisted until now. Not only the new episodes, but all videos have not been advertised on the post.

In the commercialization of the Internet, advertising is the fastest and most direct way to monetize traffic. Bat    has a close relationship with advertising, and ByteDance is an advertising money printing machine.

So when it comes to advertising, it is easy to do, but it is difficult not to do it.

From the perspective of business trading, advertising can directly see the profit, but the profits of not advertising are hard to explain.

The so-called long-term good user experience cannot produce quantitative arguments at all.

This kind of persistence that relies on subjective belief may only appear at the ceo/manager level. For example, Didi has not made third-party advertising for a long time before, which was Yu Jun's persistence.

Even if it is a decision of ceo, it will definitely face pressure from the board of directors.

Thinking of this, Chen Feng said seriously: "The concept of community is very interesting."

"For example, the organizational form of a million winners allows content to be well-precipitated to attract people. When people are here, there will naturally be chemical effects."

"The same is true for b    The same goes for websites. There are friends with long video content gathering here, and there are interactive forms such as barrage, comments, attention, and private messages, which have brought more users and creators."

"This is why many so-called communities put aside some underlying value and only focus on how to bring people together, and end up dying miserably."

"In the face of new and old users, the best way is not to promote integration, but to avoid conflicts and separate different content from different users."

"Just although the big content of Toutiao today is rural areas and social news, the richness of the content is strong enough to match and recommend it well enough, and it can also be trained to become a time-killing tool for white-collar workers in first-tier cities."

Ding Wei finally understood why Bilibili needs to be partitioned.

Some content is only allowed to be seen by some users who like it, and everyone who sees it communicates well in the common language system.

Do you learn Zhihu?

A problem with Prince Jiang’s scandal is that there are analysis of Internet practitioners, sharing of legal experts, nonsense from various spectators, and arrangement of jokers...

Fairy tiger dog,

Who are you listening to?

When Chen Feng sent Ding Wei away, he thought more deeply. From Chen Rui's perspective, he seemed to be incredible, but in fact he had a long way to go.

Not to mention anything else, the recommendation algorithm alone is far from enough. Nowadays, it is still like traditional video websites, and the distribution of content depends on classification and editorial recommendations?

First, accurate recommendation logic is needed.

Second, it is necessary to reduce manual operations and hand over more content distribution rights to the automation system.

The operation of the site activities is more like a floor-push operation, attracting various groups, organizing various activities, talking to various authors, and then manually pushing it to the homepage to make growth...

Of course, it may not be bad, but it is very inefficient, and a lot of good content is often buried.

Then the commercialization is too slow. What the platform needs to do more is: discover good content and let good content find the most suitable consumers. Make the interaction between the main and the audience smooth enough and have enough private domain space.

If commercialization is too much emphasized, or even the platform holds high the banner of making money, it will definitely not be worth the loss, and the community will be in chaos.

On the contrary, it is too much emphasized that one should have a spirit of sharing, not accepting advertisements, not doing marketing, and not building a community. If one is too noble, he will definitely drive away a lot of them.

As long as the content is hard enough,
Chapter completed!