"Grandma Cai Ming, who has appeared on the Spring Festival Gala stage 27 times, made her debut last night on Bilibili."

Ding Wei knew that the boss liked to follow B.com and said to her preference: "The new identity is a virtual idol called "Nanako Nanako"."

Chen Feng was stunned, a virtual idol?

I couldn't help but open the video, and Cai Ming introduced himself in his highly recognizable voice: "I am a cute little healer, with a loli appearance, unknown age, and will gently solve problems for netizens..."

It ranked first on the live broadcast list of Bilibili in just 25 minutes.

The live broadcast room was "grass", "I'm cracked", "Dream back to the Spring Festival Gala", and "famous voice actors" were flooded with the screen.

"I heard that the cooperation with Cai Ming started with the workplace observation variety show "Fantasy Intern" filmed together. She entered the BW department of B station as an intern and planned and held bilibili with her colleagues born in the 1990s.

"At that time, in order to better integrate into B station, the program team suggested that Cai Ming could try behind the scenes and even experience the virtual anchor."

Ding Wei said gossip: "It turned out to be really explosive!"

Hearing this, Chen Feng couldn't help asking: "What is a virtual anchor?"

"It's not a virtual anchor, this is called a virtual idol!" Ding Wei said seriously: "Nanoko and Hatsune Miku, Luo Tianyi are not the same as each other."

"Virtual singers such as Hatsune and Luo Tianyi need to sample the voice of real singers in advance and establish a sound library. Creators then rely on vocaloid technology and applications to adjust the sound and complete the creation."

"The original singer of "Dala Bang Bar" that Zhou Shen sang popular a few days ago was Luo Tianyi's Yanhe."

"Now that octopus culture is becoming more and more popular, Hatsune Miku has become the first virtual singer to have a global concert, and a virtual idol with a gorgeous transformation."

Chen Feng is very interested. Don’t say it, in another twenty years, maybe this will be the real top star in the future.

"The virtual anchor is different. He is a new player in the live broadcast track in recent years, and is composed of virtual images and the middle person. For example, Nanako's virtual image is a cute loli with a small lantern and white hair, and the middle person behind it is Cai Ming."

"Technically, the threshold for virtual anchors is lower, there is no need for sound database, no need to rely on vocal synthesis and adjustment. You only need to use facial capture and other technologies to achieve dynamic synchronization between real people and virtual images."

"The interaction between virtual anchors and users in the scene is relatively direct. Virtual idols need to accumulate a lot of popularity and interact with users through works, programs, concerts and other methods, and the density of output content is limited."

"But virtual anchors mainly interact with users in live broadcast scenarios, performing talents, chatting, making games, and even planning variety shows. They complete instant communication and continuous companionship with users."

Ding Wei took a sip of coffee and analyzed: "In the end, the cost of virtual anchors is lower, and virtual idols can only spend money before their debut. While virtual anchors produce their works, they recharge and reward variously..."

Chen Feng nodded, to put it bluntly, the virtual anchor was created by real people, and the personal characteristics of real people have a great impact on the virtual anchor. In general, the identity of a person needs to be kept confidential to maintain the integrity of the virtual image and personality.

But Nanako is an exception. It has to be said that the combination of senior performing artists and virtual anchors is indeed a novel and imaginative experience.

"virtuareal is a cooperation project between B station and the Island Country Rainbow Club, used to incubate and operate virtual anchors. After all, it started with a second dimension and has a very suitable tone."

"As the birthplace, the island country now has more than a thousand names and names, and vtuber can be seen on major TV programs, and virtual anchors cover popular culture."

"Until this year's capital tightening, the industry became more calm and the virtual industry that expanded outward began to enter the stage of survival of the fittest, and the overall development became stable."

Ding Wei said: "Unlike the development stage of the virtual anchor industry in the island country, for domestic people, virtual anchors are still a relatively blank, and a huge market that needs to be pioneered."

"Our users are accepting demands. Only when the market can provide good products can they understand and like them."

Chen Feng suddenly realized that no wonder he was recruiting voice actors on the homepage of Bilibili during this period. It turned out that...

This model is quite mature. Bilibili can learn the relatively mature operation methods of island countries, and at the same time localize virtual anchors in practice. The linkage live broadcasts and other activities of Chinese and Japanese anchors also provide more opportunities for both sides to expand their audience.

Of course, cultivating a virtual anchor is like cultivating an idol, which requires a long incubation. Being able to continuously and effectively produce content during the process is the top priority.

With just one or two results, virtual anchors cannot retain old users, and cannot attract new users, and cannot become idols that everyone loves.

The creative form is different from simple animation IPs. Since the virtual anchor’s video submissions are too dense and the user’s emotional dependence is increasing day by day, the link between the person in the middle and the virtual image must also be more stable.

It’s too difficult to completely shape a “person”!

Ding Wei saw the boss’s thoughts and smiled: “The advantage of B station is that there are many up owners with very strong creative abilities.”

"You have seen the design of the virtual project name and have revealed the little thoughts of both partners. The combination of virtual (virtual) and real (real), but one letter l is missing."

"Even if the virtual and the real are combined, B station probably wants to emphasize the real part more. Perhaps the real body is false every day. When you have a virtual image, you can express your true self more bravely."

Chen Feng nodded, encouraged the anchors to try new ways of playing, supported fans to create secondary creations, incubate IP in full interaction with users, and create greater value...

This is the greatest confidence of B station!
Chapter completed!