Chapter 368 The counterattack of the contractor
"Is Quhuo really on the market?"
Seeing his boss surprised, Li Nanjun smiled and said, "Nasdaq is listed, with an issue price of US$10 per share, and it rose 53.1% at the opening; it closed at US$12.77 on the first day, up 27.7%, and its market value was US$655 million."
Chen Feng looked at the research report, the delivery guy, the online car-hailing driver, cleaning and housekeeping...
These service personnel who are closely related to daily life have a common company behind them - Quhuo.
The platform workers have exceeded 40,000?
"Last year, the revenue exceeded 2 billion, and the loyal fans were the leading companies in sub-track tracks such as Meituan, Ele.me, Didi, and Mobike. Based on the latest market value, relying on the inconspicuous outsourcing business, Yu Yang, founder and chairman of Quhuo, has exceeded one billion in net worth."
Chen Feng waved his hand and said that one billion was drizzling, but he didn't expect that the takeaway contractor would also have a highlight moment when he went on the market to ring the bell?
Meituan and Ele.me fight to death,
As a result, someone enjoyed the fruits?
"The three founders of Quhuo, Yang Shuyi, Yu Yang and Ba Zhen, have known each other for a long time, and have worked together in DHL for five or six years. The idea is very simple: Instead of competing with giants, it is better to make money from giants!"
Li Nanjun joked: "The main business is to help takeaway platforms and build a large-scale and standardized worker team. What is the focus of takeaway delivery? Operational efficiency. The core lies in how to use the least people to deliver the most orders within a unit time."
Chen Feng nodded. The simpler and rougher it is, the easier it is to survive.
To put it bluntly, Quhuo helps the platform complete the delivery service, and the platform pays it service fees, and then pays remuneration to workers, with the purpose of saving money for all platforms.
It is said that each order for takeaway delivery can save customers about 40% of operating costs?
Of course, there is still no profit now, but the loss is small, and the financial backer's father cannot resist the optimism. Li Baidu and even Son Masayoshi are desperately spending money.
Li Nanjun tentatively said: "Baidu now holds 12% of its equity and is the largest shareholder, will it be?"
"Restart takeaway?" Chen Feng shook his head and smiled: "Roman Li doesn't have that skill now."
Not to mention Baidu, even Meituan cannot make it. It is known as four million riders. Faced with the growing takeaway market, it is too late to grab land!
In the history of domestic Internet, takeaway must be one of the most intense areas.
Kaiji Bar, which once fought with Ele.me in the campus market, was established in 2011 and was acquired by latecomer Takeaway Superman in 2015. Although Meiji.com, which was established at the same time, is still alive, there are few people who know it.
Even Baidu Takeaway, which was once one of the four giants, was acquired by Ele.me in 2017.
Takeaway companies are fighting fiercely, and now everyone knows Ele.me and Meituan.
So the first person to eat crabs may not wait until the moment the crabs are ripe.
People who eat cooked crabs may not necessarily be steamed crabs.
Dada, who started his career in the rider platform, started a takeaway platform because of his ambitions, angered its big customers Meituan and Ele.me, and was hit hard.
I had no choice but to switch to JD.com to avoid the takeaway red ocean, and now I have become the first independent instant logistics and same-city retail platform.
Quhuo is very smart. He did not directly enter the takeaway industry. Instead, he was a person who transports ammunition from the rear. He started with the takeaway industry and was also considered a bonus for the takeaway industry.
In the eyes of giants, there is something more important to worry about. It doesn’t matter how many little wolf dogs run errands in front of horses and behind horses, right?
There is only one thing in everyone's eyes:
sink!
"The biggest investment trend this year is the fresh food track, no doubt about it!"
Li Nanjun analyzed: "A few days ago, Meituan announced the establishment of the Preferred Business Department and entered the community group buying process. At the same time, Xiaoxiang Business Department was renamed the Grab Buying Business Department, which was led by Chen Liang, senior vice president and member of s-team."
Chen Feng curled his lips. He used to be sneaky, but now he is finally open and upright?
"Bicycle business department, transportation business department, Kuailu business department, grocery shopping business department, and preferred business department..."
"It is still in the early stage of rapid development and change, with a low online rate and a huge market size. Meituan made its fortune in the sinking market and once relied on the sinking market to counterattack, so naturally it will not let this piece of fat."
Chen Feng sighed inwardly, there is no way, no one can make community group buying basically have no threshold?
There are three basic elements: one is an effective management system for group leaders, two is a mini program or community for users, and three is the supply chain foundation.
It is also because the threshold is too low and the players are very scattered. To date, there are few players nationwide, not to mention players with monopoly advantages. In addition to the Shihuituan investment, which is invested by Alibaba, the business scope of Shihuituan is basically spread across the country, and most of the community group buying players are entrenched in one party. What food and entertainment is mainly in Hubei, and Xingsheng Youxuan mainly covers Hunan...
The heroes are in power,
Dominate one side.
Everyone sees Zhang Yiming's failure. It is not that the technology is not good, but the biggest risk comes from policy.
The sinking market includes nearly 300 prefecture-level cities, 2,000 counties, 40,000 townships, and 660,000 villages...
As people move to a high place, in the next ten years, the population of 660,000 villages will inevitably gradually migrate to townships and county towns. In the end, a super county town with a population of nearly 1,000 people of 1 million will be formed.
Super counties will become nodes, connecting 97% of the land area, equivalent to 1 billion people of the three U.S. population.
It is completely different from first- and second-tier cities. The sinking market is a society of acquaintances. The families here have houses, cars, and no loans. The residents here have money, leisure and price sensitive...
The income level seems to be low, but the disposable income that can be used directly for consumption is much higher than expected!
A couple in the county town have a monthly salary of about three to five thousand yuan. Both parents each have one house and at least one house together.
He does not afford a mortgage, eats and stays at his parents' homes on a daily basis, and does not have more consumption expenses, so he has more abundant disposable income.
They are more willing to spend more money on themselves and their children than saving.
The biggest characteristics of consumption are: localization and closedness.
Closure determines that all counties and towns are non-standard.
For example, in Guang'an and Deyang, the social circles, interpersonal relationships, and consumption habits in the surrounding counties may vary greatly. One product and one set of models are no longer feasible to conquer the world. If you change to another county, you may be another small world.
This also determines the operation strategy of the heavy company. With the layout of companies such as Douyin and Kuaishou, there are basically no entrepreneurial opportunities for light companies.
For different closed units, building localized teams based on county towns and conducting in-depth localized operations is the future way out and opportunity for entrepreneurship in the sinking market in the future.
This is destined to be a heavy and slow process.
Once formed,
It's an unbreakable moat!
Chapter completed!