Chapter 36 Consumption also has a chain of contempt
Seeing Chen Feng laughing, he also relaxed and continued: "Secondly, she is particularly good at analogies, such as the one who works hard to make the fragrance of iris a few days ago."
"I was stunned at that time. What does it smell like for iris? It's too abstract, right?"
"But as soon as Via opened her mouth: the perfume smell of Prada, I immediately understood it instantly, and immediately had the illusion of high-end, atmospheric and high-end."
"There are all kinds of barrage below. It doesn't matter if you smell it before. You just bought two pradas for a few dozen yuan and gave a large bottle of shower gel. It's worth it!"
"She is very good at speaking. One thing is discounted. In the words of the supermarket aunt, it is to buy one and get two free, which is ordinary. If she says it must be different."
"This thing, the first item is 29.9, the second item is not money, and the third item is still not money!"
"The things were stacked up one by one and filled the entire table, and the scene was particularly shocking."
"For the first time today, the lowest price in the world."
"The price on Double Eleven is not as low as our live broadcast room."
"If there is a lower price within one year, please contact customer service and we will refund the money."
"Then I counted 321 together, and my hands were no longer in control and clicked on the Taobao link. Many times, I placed orders, not because of the urgent need of that product, but because Via was too terrible to speak."
"Whenever she calls for instant kill, I immediately feel a sense of pleasure of raising my hands and falling down my sword, so good that I feel!"
Ding Wei finished speaking in one breath. Seeing Chen Feng’s face full of smiles, she didn’t know what the boss was thinking, so she could only continue: “She often advised slum girls, for example, this biscuit is too expensive, so you can buy it if you have money.”
"I advise young girls to say that there is no need to drink this collagen under 25 years old, as your face is banging."
"Please advise those who can't stop shopping. Just buy one of these laundry detergents. You can't use two of them at all."
"So she is used to watching her live broadcasts. Sometimes it is actually more like chatting with friends. At least the reasons that can be given for not recommending are all sincere."
"Sometimes I don't even want to buy things and don't have the money to buy them. I just use it as a habit to open a live broadcast and just listen to a friend's chat."
"Many times, even free shipping helps fans think about it. Although it is not worth much, it is particularly heartwarming."
Chen Feng took a deep breath. Compared to the lipstick brother who became popular overnight, he also admired the grand and steady nature of his No. 1 sister.
Because I have given birth to a child, started a business, and had debts, and had suffered all the hardships I have to endure, I can truly empathize and truly put myself in my heart and help others think about it.
Some people even played her live broadcast when working overtime late at night. Looking at her full of energy, they felt that there were still many people working hard in this world.
Human touch,
Perhaps it is the most precious thing for a successful anchor.
This is the difference between being high-ranking stars.
Ding Wei finished drinking the water, but now she doesn’t know what the result is. She finally concluded: “After all, I am really lonely when I am alone in Beijing. The person who talks the most every day is the leader who needs to report to the work.”
"The number of laughs every week depends entirely on the variety show content on the weekends. I want to change this kind of life, but I find that socializing, supporting, and smirking are simply impossible."
"If you don't have money, you can only watch live broadcasts. It's the easiest way for me to get the fun in my lonely life!"
Chen Feng stood up, stretched out his hand, and smiled and said, "Welcome to the Wanli Family!"
“Am I really accepted?”
Looking at Ding Wei's face full of surprise, Chen Feng smiled and said, "Go to the personnel department to sign a contract and go to work in the afternoon!"
Finally, three copywriting was left. After Lao Song's training, he completed the product selection and was responsible for the speech, especially Jia Jia and Aunt Pang, which could make the texture of the live broadcast to a higher level.
The script is the anchor's script.
Although most of them need to play on the spot, they are definitely much better than free style if they are prepared.
The reason why Ding Wei was chosen was mainly because of the correct goal. In Shen Feng's eyes, Viya was the best direction for live broadcasts, that is, being friendly and down-to-earth.
Compared with the verticality and incitement of Lipstick Brother, stable performance is the king, passion is only for a moment, and companionship is the long-term.
Especially for Aunt Jia Jia Pang, and the future Sister Liu, they all take the path of friendly chat and win the trust of fans with their down-to-earth temperament. This is the core competitiveness.
Although Ding Wei still needs to work hard, she has a good foundation, especially because she is full of enthusiasm for live broadcasts. As long as the direction is right, she can succeed by working hard slowly.
I was idle and moved around the various departments. Under Lao Song's arrangement, I was in good order. I held a two-hour training meeting in the morning to summarize and review the experience. If there was any, I was crowned and there was no responsibility to correct it.
It was still live broadcast at noon, with an assistant appearing on the screen and others being responsible for assisting. The so-called product selection team will not be idle, and they will help you all kinds of things.
After lunch, I had a few live broadcasts to rest and prepare for the next battle. The others did their own responsibilities, selected products, wrote articles, sorted shelves...
A set of mature assembly lines, after daily running-in, gradually connected and fitting little by little.
The characteristics are similar to those of celebrity agency. Everyone must revolve around a core and try to get the messy things done so that the anchor can do his best to attract fans' attention.
The office area of more than 800 square meters is divided into more than 20 independent spaces, a fixed live broadcast room, which is about to be renovated to make it more refined and generous.
Two fixed warehouses, at least twenty or thirty kinds of products are sent by Taobao every day, and then after product selection and reporting, they enter the next live streaming sales process.
With three dedicated lounges, the live broadcast area alone now occupies most of the space.
Yaya Liu Peng's room, a nonsense movie room, operation, personnel, finance, logistics, security driver, each individual office, and one by one, and there are less than five rooms left?
Chen Feng smiled. It doesn’t matter. At worst, you can also cover the upper floor. As long as you can make money, what’s the point?
Back in the office, I lay on the massage chair and opened the Mysterious Lord, and found that the pinks that had risen to 16,000 in just one night?
Looking at the two or three thousand messages in the background, I begged the master to give advice. Yesterday's latest news opened at 100%, and Chen Feng was also drunk.
You should know that it is now the Red Sea, with more than 20 million public accounts, even if they are big tops, they are so happy that they can have a 5% opening rate.
I heard that a public account that was hit last year, Mi Meng, had just tens of millions of fans, and each advertisement was quoted at 450,000 yuan!
The number of fans and the number of readings are the most basic measurement criteria for official accounts. The more quantity, the better the quality, the more accurate the price.
The number of likes is also a measure worth watching, representing the activity of an account and the stickiness of fans.
Especially judging from the recent style revisions of WeChat, the number of likes on official account articles in the future will definitely be more important in advertising quotations.
I remember a chain of contempt for consumption value circulating on the Internet: girls, children, young women, old people, dogs and men!
Each official account develops and grows based on a certain industry background, such as emotion, news, funny, daily life, catering, architecture, Buddhism...
Chen Feng found that the more professional the content, the greater the industry's influence. For example, archaeology or ancient architecture are all very niche and professional industries, with only a few thousand fans, but their value may be much greater than that of ordinary industry official accounts with tens of thousands of fans.
Chapter completed!